Yuav ua li cas los tsim ib tug YouTube channel: 6 kauj ruam mus rau kev txhawb nqa zoo

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Daim phiaj xwm ntxaws txog kev nqis tes ua thiab kev ua haujlwm tsis tu ncua ntawm channel yuav coj koj mus rau qhov muaj koob npe.

Pavel Dmitriev Senior project manager, BeGroup.

Qhov nrov ntawm txhua qhov chaw yog qhov tshwm sim ntawm kev ua haujlwm niaj hnub thiab tsis tu ncua. Raws li txoj cai, kev nce nrawm yog ua raws li qhov sib npaug nrawm, thiab tsis muaj tshuaj rau kev ua tiav. Yog tias koj npaj txhij rau qhov nyuaj thiab ua haujlwm tas li ntawm cov channel, cia peb paub seb yuav pib qhov twg.

1. Txiav txim siab ntawm cov khoom siv

Yog tias koj tab tom tsim YouTube channel rau kev lag luam, txhua yam yooj yim ntawm no. Tej zaum, cov ntsiab lus ntawm cov peev txheej yuav ua tau raws li qhov xav tau ntawm koj cov neeg siv khoom thiab sib haum rau kev ua haujlwm tshaj lij. Piv txwv li, yog tias koj koom nrog kev kho dua tshiab, cov channel hais txog yuav ua li cas kom tsis txhob ua 100,500 yuam kev hauv kev xaiv cov xim thiab pab pawg neeg ua haujlwm yuav muaj feem cuam tshuam.

Yog tias koj xav tua tus kheej blog, ces tej yam yuav nyuaj me ntsis. Koj yuav tsum txiav txim siab seb koj channel yuav ua li cas. Nug koj tus kheej cov lus nug: Kuv tuaj yeem ua yeeb yaj kiab li cas? Kuv paub dab tsi?

Nov yog cov ncauj lus nrov tshaj plaws hauv channel:

• kev ua neej / vlogs (kev ua yeeb yaj kiab peb lub neej);
• ua si;
• kev xam phaj (Dud, nyob zoo);
• kev lag luam (tshwj xeeb tshaj yog nyob rau xyoo tas los no);
• pib;
• ua yeeb yam thiab lom zem;
• nqaim-profile thaj chaw: ua noj, tsev, thiab lwm yam.

Daim ntawv teev npe tag nrho muaj nyob hauv YouTube. Nws tuaj yeem pom hauv cov ntawv qhia zaub mov thaum uploading video rau ib channel.

Yog tias ib qho ntawm cov ntu zoo li haum rau koj, muab nws sim. Nco ntsoov khaws koj cov ntsiab lus nthuav, tiag, thiab koom nrog.

2. Tshawb xyuas koj cov neeg sib tw

Yog li, koj tau ua rau koj lub siab, tam sim no nws mus txog qhov me me! Tso dag.

Ua ntej, koj yuav tsum txheeb xyuas cov neeg sib tw cov channel uas koj yuav raug tsom.

Ua tib zoo mloog rau:

• qhov zoo ntawm cov ntsiab lus, muaj cov ncauj lus;
• tsis tu ncua ntawm cov teeb meem;
• nruab nrab tus naj npawb ntawm channel views;
• tus naj npawb ntawm cov neeg siv khoom;
• kev koom tes;
• kev tawm tswv yim dav dav los ntawm cov neeg tuaj saib txog cov ntsiab lus.

Muaj kev tshuaj xyuas dawb widgets zoo li BeSeed Engage View lossis vidIQ Vision.

Kev txheeb xyuas cov neeg sib tw yuav tsum tau ua txhua hli. Yog li koj tuaj yeem ua tus qauv thiab tau txais cov tswv yim rau kev tshaj tawm channel.

Qhov teeb meem sib txawv kuj tseem ua tau: yuav tsis muaj cov neeg sib tw hauv koj ntu. Feem ntau, qhov no qhia tau hais tias qhov kev xaiv niche yog nqaim dhau thiab lub ntsiab lus ntawm cov channel tsuas yog tsis txaus siab rau cov neeg tuaj saib.

Nco ntsoov tias YouTube yog lub tshuab tshawb nrhiav, yog li koj yuav tsum nco ntsoov muab ob npaug rau lub peev xwm ntawm ntu xaiv. Yog tias tsis muaj kev thov rau koj lub ncauj lus, xav txog yam koj xav tau los ntawm cov peev txheej. Qhov teeb meem ntawm monetization yuav twv yuav raug hu tawm ntawm qhov chaw, tab sis tsuas yog nyob rau ntawm qhov chaw yuav tsis them tus nqi ntawm kev tsim thiab txhawb cov ntsiab lus.

3. Tsim ib daim phiaj xwm

Peb txiav txim siab rau cov kev taw qhia ntawm cov channel thiab kawm txog cov neeg sib tw. Nws yog lub sij hawm mus xyaum.

Ua ntej koj pib ua yeeb yaj kiab koj cov yeeb yaj kiab, nco ntsoov tias yuav tsum muaj cov ntsiab lus npaj. Yog tsis muaj kev npaj, cov txheej txheem ua yeeb yaj kiab yuav muaj kev ntxhov siab. Nws dhuav, tab sis leej twg hais tias nws yuav lom zem tas li?

Nug koj tus kheej cov lus nug:

• Koj tuaj yeem tshaj tawm cov yeeb yaj kiab ntau npaum li cas?
• Txhua ntu yuav hais txog dab tsi?
• Yuav ua li cas video tawm tswv yim nyob rau hauv lub channel?

Kev tsis tu ncua yog qhov tseem ceeb heev, tus saib yuav tsum tau siv rau koj cov channel. Yog tias koj txiav txim siab tshaj tawm cov ntsiab lus txhua lub lim tiam, nyob ntawm lub sijhawm.

Qhov tseeb, Google ua txhua yam rau peb thiab tuaj nrog txoj cai 3H. Nws yog ib qho yooj yim, tso cai rau koj kom dilute cov ntsiab lus kab sib chaws thiab ua haujlwm ntawm kev nce cov neeg tuaj saib ntawm cov neeg siv khoom. Raws li koj twb to taub lawm, txoj cai muaj peb yam.

Cov ntsiab lus tu cev - cov ntsiab lus rau cov lus nug tseem ceeb. Nws yog cov ntsiab lus ntawm yuav ua li cas ("yuav ua li cas …"). Peb rov qab mus rau lub peev xwm ntawm cov lus tseem ceeb thiab tua ib qho video rau lawv. Dab tsi yog qhov ntxiv? Nyob rau hauv lub neej yav tom ntej, peb yuav tau txais kev tshawb nrhiav dawb los ntawm qhov teeb meem ntawm video hosting. Nws yog ib qho uas pom cov channel tso nrog ntau dua 500,000 tus neeg siv, txawm hais tias qhov zoo ntawm cov ntsiab lus feem ntau tsis zoo siab. Lawv muaj ib qho zoo sib xws: cov neeg sau ntawv tua cov yeeb yaj kiab raws li qhov kev thov tiag tiag ntawm cov neeg saib.

Ib qho piv txwv yog Olga Papsuyeva's channel. Koj xav tias peb dawm nws li cas? Tab sis lawv tsis twv, lawv tsuas xav kib lub zucchini.

Hub cov ntsiab lus - cov ntsiab lus uas koom nrog tus saib. Nws tuaj yeem yog kev ua yeeb yam, tso tawm cov ncauj lus tshiab, thiab lwm yam. Cov ntsiab lus zoo li no yuav tsum tsis tu ncua thiab ib txwm nyiam cov neeg tuaj saib. Hub cov yeeb yaj kiab yog qhov tseem ceeb rau kev koom nrog cov neeg saib thiab tau txais cov neeg siv tshiab tas li.

Ib qho piv txwv yog qhov "Hnub Hmo Ntuj" qhia nrog cov yeeb yaj kiab lom zem ntawm Stand-Up Club # 1 channel.

Hero - phom phom. Nws tuaj yeem yog cov yeeb yaj kiab kab mob, cov yeeb yaj kiab uas ua rau muaj kev xav muaj zog, cov yeeb yaj kiab nrog cov neeg nto moo. Xws li cov yeeb yaj kiab tuaj yeem tso tawm ib zaug txhua 1-3 lub hlis.

Xav ua piv txwv? Tshawb xyuas Nike kev tshaj tawm.

Los ntawm ua raws li 3H cov cai, koj yuav muaj peev xwm:

• npaj cov ncauj lus thiab cov phiaj xwm rau yav tom ntej hauv SEO nce qib;
• siv cov ntsiab lus rau kev tshaj tawm hom lag luam;
• ua hauj lwm rau attracting viewers.

Yog, yog, koj tseem yuav tsum tau txhawb lub channel thiab siv nyiaj rau nws. Tab sis ua ntej, cia peb tsim nws.

4. Tsim YouTube channel

Koj yuav tsum tau ua haujlwm tawm tus kheej ntawm cov peev txheej: lub hau thiab lub logo ntawm cov channel yuav tsum ua tib yam. Video screensavers yog qhov zoo tshaj plaws tsim nyob rau hauv cov style ntawm ib channel nrog cov ntawv nyeem thiab ib tug ncej los ntawm cov yees duab. Lawv yuav tsum nyob rau hauv txhua txoj kev nyiam cov neeg saib kom pom thiab nce kev hloov dua siab tshiab los ntawm kev xav rau nyem.

Txhawm rau txhim kho koj cov yeeb yaj kiab, koj yuav tsum xav txog cov npe tshwj xeeb thiab cov lus piav qhia, nrog rau cov cim npe - ob qho tib si rau cov yeeb yaj kiab thiab cov channel. Yuav tsum muaj txog 15 cim npe, thiab lawv yuav tsum muaj kev cuam tshuam cov ntsiab lus ntawm cov yeeb yaj kiab. Nws yuav muaj txiaj ntsig yog tias lawv yuav theej cov npe ntawm cov channel thiab koj cov vis dis aus.

Koj tuaj yeem tso cov yeeb yaj kiab rau ntawm nplooj ntawv tseem ceeb ntawm channel - cov yeeb yaj kiab luv luv txog cov ntsiab lus ntawm koj cov channel. Yog tias tsis yog, koj tuaj yeem siv qhov teeb meem tom ntej.

Tsis txhob hnov qab npaj koj tus channel subscribe link thiab khiav nws los ntawm qhov txuas luv luv. Qhov no yuav taug qab tus naj npawb ntawm clicks thiab cov neeg siv cov npe.

Yog tias koj muaj lub vev xaib, koj tuaj yeem txuas nws mus rau ib qho channel. Txhawm rau ua qhov no, mus rau "Creative Studio" thiab nrhiav "Related Site" seem.

Tsis tas li ntawd hauv cov yeeb yaj kiab koj tuaj yeem ntxig daim npav kawg - daim npav tshwj xeeb clickable nrog kev txuas mus rau cov npe, lwm cov yeeb yaj kiab thiab cov peev txheej. Nws yog tsim nyog ntxiv lawv mus rau tsawg kawg yog ib tug subscription thiab rau cov yeeb yaj duab nrov tshaj plaws ntawm lub channel (los yog rau yav dhau los video).

Hauv cov lus piav qhia channel, qhia koj cov neeg hu xov tooj, txuas mus rau social networks (yog tias muaj) thiab piav qhia luv luv txog cov peev txheej dab tsi. Txhua yam yuav tsum yog luv luv thiab mus rau lub ntsiab lus.

5. Txhawb koj channel

Yog li koj ua tiav: koj muaj channel, koj muaj cov ntsiab lus, koj yog amazing. Tab sis xyov koob meej tsis tuaj. Txhawm rau kom ua tiav cov txheej txheem, koj yuav tsum tau ntim rau hauv lub hnab kub thiab kos ib lub tswv yim los txhawb cov channel siv cov cuab yeej them nyiaj.

Cia peb saib cov hom kev txhawb nqa YouTube channel uas feem ntau siv hauv kev xyaum.

Google Ads (hauv-kwj thiab Discovery)

Hauv-kwj yog ib qho yeeb yaj kiab uas tau kos zoo li kev tshaj tawm hauv lwm cov yeeb yaj kiab YouTube. Kev tshaj tawm cov yeeb yaj kiab tuaj yeem muab tso rau thaum pib ntawm cov yeeb yaj kiab (pre-yob), nruab nrab (nruab nrab yob) lossis thaum kawg (tom qab yob). Nyob rau hauv uas cov yeeb yaj duab tshaj tawm tshaj tawm, koj tsuas yog txiav txim siab.

Koj tuaj yeem hloov kho qhov kev tshaj tawm kev tshaj tawm los ntawm poj niam txiv neej, hnub nyoog, thaj chaw, nyiam thiab lwm yam. Nrog rau kev teeb tsa cov neeg tuaj saib zoo, koj tsuas yog tshaj tawm cov yeeb yaj kiab rau cov neeg uas txaus siab rau lawv. Tsis txhob cia siab rau qhov kev koom tes zoo yog tias koj tab tom qhia ua ntej yob txog kev pabcuam nyiaj txiag ua ntej anime video.

Hom ntawv hauv-kwj muaj qhov tsis zoo loj - kev xav nrog tus neeg siv. Koj tsis pub saib cov vis dis aus, koj tawg rau hauv tus neeg saib lub neej thiab yuam kom qhia koj qhov kev tshaj tawm. Nws yog ib qho tseem ceeb kom nkag siab: rau hom ntawv hauv-kwj ua haujlwm, koj yuav tsum xaiv cov neeg tuaj saib zoo, ua kom cov yeeb yaj kiab muaj txiaj ntsig, nthuav thiab zoo.

Cov hom Discovery tsis muaj qhov rho tawm no. Koj cov vis dis aus yog nyob rau hauv ntu tshwj xeeb thiab ntawm lwm nplooj ntawv YouTube. Playback tshwm sim ntawm qhov kev thov ntawm tus saib - los ntawm txhaj. Qhov no yuav txo qhov feem pua ntawm cov neeg tsis nyiam saib, thiab koj cov vis dis aus yuav raug saib tsuas yog los ntawm cov neeg lawv tus kheej xav pom nws. Cov hom ntawv tso cai rau koj kom tau txais qhov tob zoo ntawm kev saib thiab feem pua ntawm kev hloov pauv mus rau qhov kev txiav txim siab (piv txwv li, mus rau npe rau ib channel) nrog qhov tsawg kawg nkaus ntawm qhov tsis zoo.

Tab sis ntawm no, dhau lawm, muaj qee qhov tsis zoo. Cov hom Discovery yog kim dua hauv-kwj, qee zaum tus nqi tuaj yeem yog 1, 5-2 zaug siab dua.

Sowing

Nov yog qhov kev faib tawm ntawm cov yeeb yaj kiab sab nraud ntawm YouTube - ntawm ntau lub platform thematic. Sowing yuav ua tau phau ntawv los yog automated (los ntawm tshwj xeeb platforms). Lub ntsiab ntxiv ntawm cov noob yog lub peev xwm kom tau txais ntau cov organic thiab viral views nyob rau hauv ib lub sij hawm luv luv, thiab ua rau kom cov vis dis aus qhov chaw hauv kev tshawb nrhiav. Viral views tuaj yeem yog los ntawm 10% mus rau 200-300%, qee zaum ntau dua. Qhov tsis zoo ntawm hom ntawv yog qhov tsis muaj kev pom meej meej los ntawm poj niam txiv neej thiab hnub nyoog thiab tsis siv tau rau cov niches nqaim.

Kev cog qoob loo tau hloov pauv tsis ntev los no thiab tsuas yog ua tau ntawm cov vev xaib. Tso cov vis dis aus nrog tus neeg ua si hauv YouTube ntawm VKontakte kev sib raug zoo yuav tsis muaj dab tsi: kev pom tsuas yog yuav tsis raug suav rau hauv video hosting, thiab tus tshaj tawm nws tus kheej yuav tsis tshua pom nyob rau hauv txau ntawm cov neeg siv social network.

Kev yuav khoom (Telegram, VKontakte thiab lwm yam)

Qhov zoo ntawm kev yuav qhov chaw nyob hauv cov zej zog thematic muaj xws li cov yam ntxwv hauv qab no:

• hloov qhov chaw rau txhua lub zej zog, uas yuav ua rau kev tshaj tawm kev tshaj tawm ib txwm muaj;
• txhiv qhov chaw rau ib hnub thiab sij hawm, tsim cov ncauj lus kom ntxaws sij hawm rau qhov chaw mus txog ib feeb;
• ua hauj lwm tawm "nqaim" thaj chaw, uas tej zaum yuav tsuas tsis yog nyob rau hauv lub sowing;
• tau txais CTRs siab dua thiab hloov pauv mus rau qhov kev txiav txim (subscribe).

Qhov tsis zoo yog qhov pom tseeb: qhov no yog lub sijhawm siv sijhawm, tsis yog ib txwm ceev thiab pheej hmoo nyiaj txiag txheej txheem (admins tuaj yeem yooj yim "them nyiaj").

Kev koom tes nrog bloggers

Cia peb ua siab ncaj. Yog tias koj muaj cov channel me me, koj yuav tsis tau sim kom tau txais kev koom tes nrog cov bloggers loj, ntau pua tus neeg zoo li koj sau rau lawv.

Ua hauj lwm nrog bloggers yuav kim, tab sis tsis yog tiag tiag tangible. Yog tias koj nkag siab qhov no thiab txaus siab rau qhov kev pheej hmoo, peb ua tsaug rau koj txoj hmoov zoo.

Cov txheej txheem yog nyob rau hauv ntau txoj kev zoo ib yam li ua hauj lwm nrog promo posts nyob rau hauv VKontakte pej xeem thiab nyob rau hauv Telegram raws. Tus yuam sij rau kev vam meej yog ib tus blogger uas raug xaiv kom haum rau koj cov neeg tuaj saib thiab muaj peev xwm siv tau qhov kev txhawb nqa kom raug.

Muaj ntau ntau hom kev ua haujlwm nrog bloggers:

• Kev koom ua ke - ib qho luv luv nrog cov lus tshaj tawm txog koj thiab koj cov channel.
• Tshwj xeeb - ib qho video cais txog koj thiab koj txias npaum li cas. Hom ntawv tau xyaum tsis siv thaum txhawb tus kheej raws.
• Video sib koom. Hom ntawv no yog qhov ua tau zoo tshaj plaws, vim nws tso cai rau koj tus kheej los qhia koj tus kheej rau blogger cov neeg tuaj saib thiab txhawb kom lawv saib koj cov yeeb yaj kiab. Kuv thov kom koj ua siab ncaj, tsis txhob ua koj tus kheej ua phooj ywg los ntawm kev ua yeeb yaj kiab simulated. Txawm li cas los xij, tib neeg yuav pom qhov tseeb, thiab tom qab ntawd koj yuav tsum tau lov tes taw nyiam thiab tsis nyiam ntawm channel.

6. Txheeb xyuas qhov tshwm sim

Npaj txhij! Koj tau ua yuav luag txhua yam rau koj cov yeeb yaj kiab kom ua tiav thiab kev lees paub. Nws tseem yuav txheeb xyuas cov txiaj ntsig ntawm kev nce qib thiab siv cov ntaub ntawv no los txhim kho kev ua haujlwm.

Cov cuab yeej tsom xam

Muaj cov kev pabcuam hauv thiab thib peb:

• Built-in: YouTube Analytics, txheeb cais ntawm Facebook, VKontakte, Odnoklassniki.
• Thib peb: LiveDune, Socialbakers, VidIQ, Dislikemeter thiab lwm yam.

Cov cuab yeej sab hauv yog pob tshab thiab nkag siab li sai tau. Feem ntau, koj yuav tsum tau ntsib lawv txawm nyob hauv lub neej txhua hnub. Lawv tso cai rau koj taug qab tus naj npawb ntawm kev pom thiab kev cuam tshuam nrog cov yeeb yaj kiab (nyiam, cov lus pom, nyem), saib qhov tob, cov yam ntxwv ntawm pej xeem thiab thaj chaw ntawm cov neeg siv.

Cov cuab yeej sab nraud feem ntau yog siv ntxiv rau cov khoom siv sab hauv los kuaj xyuas "kev huv" ntawm blogger tus account lossis pab pawg: feem ntau, yog tias KPIs tsis tau raws li, lawv tuaj yeem ua rau muaj kev clicks, nyiam, cov lus lossis cov kev xav kom tsis txhob poob siab rau tus neeg siv khoom. Livedune lossis Dislikemeter tuaj yeem pab nrog kev txheeb xyuas.

Cov cim tseem ceeb

Cia peb txheeb xyuas cov metrics uas koj yuav tsum tsom mus rau:

• CPV yog tus nqi ntawm ib qho kev pom. Nws yog xam raws li tus qauv: kev tshaj tawm nyiaj txiag / tag nrho cov kev pom tau txais.
• CTR% yog tus nyem-los ntawm tus yees duab. Qhov piv ntawm click-throughs rau impressions los yog views.
• CPA - hloov dua siab tshiab rau hauv kev nqis tes ua: sau npe, yuav, ua npe. Cov metric muaj feem cuam tshuam yog tias muaj cov ntaub ntawv hais txog cov neeg siv kev ua tom qab kev hloov pauv.
• Engagement Rate yog qhov qhia txog kev koom tes. Qhov piv ntawm cov lej ntawm txhua qhov kev sib cuam tshuam nrog cov ntsiab lus tshaj tawm (nyiam, cov lus pom, nyem) rau kev xav lossis kev pom kev tshaj tawm.
• Saib qhov tob yog qhov qhia txog kev khaws cov neeg tuaj saib. Txiav txim siab txog qhov twg cov neeg saib tau saib koj cov yeeb yaj kiab. Ntsuas hauv quartiles. Ib qho tseem ceeb tshaj plaws, tab sis kev ntsuas qis qis: nws tsis tshua muaj nyob rau hauv KPI ntawm kev tshaj tawm kev tshaj tawm, tab sis nws yog tus nqi khaws cia uas tso cai rau peb los ntsuas qib ntawm cov neeg siv khoom txaus siab hauv video thiab cov khoom lag luam.

Feem ntau, kev vam meej ntawm koj cov vis dis aus yog nyob ntawm ob yam: qhov zoo ntawm cov yeeb yaj kiab thiab cov neeg tuaj saib kom raug (lub hom phiaj). Yog tias daim vis dis aus muaj qhov sib koom ua ke tsawg, ces daim vis dis aus tsis ua rau koj xav cuam tshuam nrog nws, lossis koj xaiv cov neeg tuaj saib tsis raug. Sim hloov cov video hom lossis sim nrog lub hom phiaj. Ntsuam xyuas cov kev xav tshiab.

Cia peb sau tseg.

Tsis muaj cov tshuaj hype khawv koob, thiab qhov teeb meem ntawm kev nce qib yuav tsum tau mus txog kev xav thiab tawm tswv yim. Kev txhim kho channel ua rau kev nkag siab tsuas yog tias nws yog ib qho kev ua haujlwm tas li, tsis tu ncua, thiab tsis yog ib qho haujlwm ib zaug.

Yog li ntawd, txheeb xyuas koj cov neeg sib tw dua, kos cov ntsiab lus npaj, xav txog tag nrho cov peev txheej sab hauv, npaj cov nyiaj rau kev nce qib thiab txiav txim siab los tsim ib qhov project.

Lub ntiaj teb txaus nyiam thiab tsis sib haum xeeb ntawm kev tshaj tawm video tos koj. Koj yuav tsum tau qhib: ob qho tib si rau kev sim thiab ua haujlwm niaj hnub nrog kev txheeb cais. Tsim cov channel thiab txhua qhov kev tso tawm tshaj tawm yog qhov kev paub tsis muaj txiaj ntsig uas yuav tso cai rau koj los tsim qhov tseeb thiab, qhov tseem ceeb tshaj plaws, muaj txiaj ntsig zoo rau kev txhawb nqa koj thiab koj lub hom phiaj yav tom ntej.