8 lub tswv yim rau cov uas tab tom nrhiav pib lawv tus kheej podcast

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Nrhiav charismatic heroes, ua tib zoo xav txog qhov xwm txheej thiab saib xyuas kev nce qib.

Yana Semeshkina qhov kev ua yeeb yam ntawm G8 kev ua koob tsheej yuav muaj nyob rau lub Yim Hli 29 hauv Space Hall ntawm Flacon. Koj tseem yuav muaj sijhawm los saib qhov program thiab yuav daim pib.

Podcasts yog ib hom tshiab ntawm kev piav dab neeg hauv kev lag luam Lavxias. Nov yog lub suab blog tsis tu ncua uas tso cai rau koj poob rau hauv kev hlub nrog tus neeg siv khoom thiab tshaj tawm koj tus kheej qhov tseem ceeb. Podcasts tsis yog tsuas yog lom zem xwb tab sis kuj koom nrog, yog li lawv ua haujlwm zoo rau PR haiv neeg thiab nce qib.

Podcasts yog cov khoom lag luam ntsuab uas muaj feem cuam tshuam rau lub sijhawm. Nyob rau tib lub sijhawm, nws tuaj yeem hloov pauv mus rau ntau hom ntsiab lus: los ntawm cov ntawv hauv social network mus rau cov ntawv.

Hauv 2018-2019 ib leeg, ntau cov podcasts tshiab tau tshwm sim hauv Russia dua li ob peb xyoos dhau los. Yog li tam sim no yog lub sijhawm los tso tawm koj cov podcast: cov neeg tuaj saib tau loj hlob tas li thiab tib lub sijhawm tseem muaj cov niches dawb thiab lub sijhawm kom nkag mus rau hauv kev ntaus nqi sai.

1. Xaiv hom ntawv zoo

Podcasts feem ntau muab faib ua plaub hom: kev xam phaj, tham qhia, hais lus, dab neeg.

Kev xam phaj

• Piv txwv: Yuav Ua Li Cas, Websarafan, Tsis Yooj Yim, Tus Nyeem Ntawv, Nws Ua Tsis Tau, Kritmysh, Fabula Rasa.
• Lub sijhawm nruab nrab: 40-120 feeb.

Hom nrov tshaj plaws. Lub hom phiaj ntawm xws li podcast yog tus hais lus. Nws yog tus uas teem lub ntsiab lus thiab style ntawm kev sib tham. Tus neeg xam phaj txoj hauj lwm yog qhia tus qhua qhov kev txhawb siab, qhia cov neeg tuaj saib seb tus neeg zoo li cas zaum ntawm lub microphone, qhov tseem ceeb rau nws, qhov kev xav thiab qhov tseem ceeb nws nqa.

Yog hais tias kev xam phaj yog hais txog ib lub ntsiab lus tshwj xeeb tsis yog ib tus neeg, tus kws tshaj lij tuaj yeem rub tawm tag nrho cov ntu, nqa cov podcast rau cov neeg tuaj saib tshiab thiab muab cov ntsiab lus tshwj xeeb, txawm tias tus tshaj tawm tsis tau txais kev cob qhia zoo.

Lub ntsiab kom zoo dua ntawm hom ntawv yog lub zog ntawm kev sib tham thiab nyob ua yeeb yam. Thaum muaj ob tus neeg ntawm lub microphone, nws yooj yim dua los tsim kev tsis sib haum xeeb thiab intrigue, koj tuaj yeem tswj cov neeg nyeem ntawv, teem caij sib tham nrog cov lus nug ntau zaus.

Kev xam phaj yog ib hom ntawv uas zoo tshaj plaws tsim cov txiaj ntsig ntawm kev muaj thiab kev sib tham.

Tham qhia

• Piv txwv: Coven Dur, Phau Ntawv Bazaar, Txee.
• Lub sijhawm nruab nrab: los ntawm 20 mus rau 90 feeb.

Lwm hom podcast yog tham qhia. Ib pawg neeg pab tswv yim sib tham txog ib lub ntsiab lus thiab, raws li txoj cai, nws puas txawj ntse thiab lom zem.

Cov dej num ntawm xws li ib tug podcast yuav txawv: mus koom los yog lom zem. Kev hais lus tau zoo thaum lawv kaw los ntawm pawg phooj ywg, tom qab ntawd lawv tig los ua tus phooj ywg sawv daws yooj yim heev. Piv txwv li, lub podcast ntawm plaub tus neeg laus sau ntawv "Coven Dur" yog ib qho classic ze-literary stand-up, thaum lub "Book Bazaar" los ntawm Galina Yuzefovich thiab Anastasia Zavozova los yog podcast "Shelves" twb yog ib tug tham qhia.

Lus qhuab qhia

• Piv txwv: Lifehacker's podcast, lectures ntawm "Arzamas".
• Lub sijhawm nruab nrab: los ntawm 20 mus rau 60 feeb.

Qhov no yog ib hom ntawv nrov sib npaug. Podcasts tau mloog los ntawm cov neeg uas xav paub thiab tsis kam lees cov ntsiab lus tsis muaj txiaj ntsig. Nrov science lectures haum zoo tshaj plaws nrog lub tswv yim ntawm kev nco qab noj.

Keeb kwm

• Piv txwv: "Polyarinov Hais", "Kub Ultramodernity", "Brewed a Lag luam", "Tib neeg lub neej", "pilots".
• Lub sijhawm nruab nrab: los ntawm 20 mus rau 60 feeb.

Thiab thaum kawg, dab neeg. Hom ntawv no suav nrog ib lossis ntau tus thawj coj thiab kev kho ntau yam. Lub podcast tau tsim zoo li audiofilm nrog cov teebmeem suab. Lub hom phiaj yog los qhia zaj dab neeg kom tus neeg mloog tau nkag mus rau hauv nws.

2. Npaj kom zoo

Yog tias koj tab tom npaj rau kev xam phaj, nyeem qhov lawv sau txog yav tom ntej interlocutor hauv lwm qhov chaw. Tuaj nrog lossis rub tawm lub ntsiab lus nthuav thiab muaj txiaj ntsig los ntawm tus neeg hais lus nws tus kheej. Sau ib qho piv txwv scenario nrog cov ntsiab lus ntawm cov lus nug coj tus qhua los ntawm point A mus rau point B.

Nco ntsoov saib lossis mloog qhov kev xam phaj nrog koj tus cwj pwm kom paub seb nws tus nqi hais lus, qhov nruab nrab ntev ntawm cov lus teb rau cov lus nug, thiab nws coj li cas rau pem hauv ntej lub koob yees duab thiab lub microphone. Tom qab ntawd koj yuav nkag siab ntau npaum li cas koj tuaj yeem nug raws li ib feem ntawm podcast. Thaum lub sijhawm xam phaj, "s viav vias" tus neeg hais lus, thiab rau qhov no, ua ntej "vav" koj tus kheej: piv txwv li, Tony Robbins dhia ntawm lub trampoline ua ntej hais lus. Koj yuav tsum tsim ib lub podcast nyob rau hauv lub xeev ntawm ecstasy thiab tawm ntawm tus cwj pwm tsis zoo tom qab.

Tsis txhob hnov qab nug cov lus nug los ntawm kev xav ntawm koj lub hom phiaj cov neeg tuaj saib, nug lawv kom piav qhia cov ntsiab lus, txawm tias koj paub lawv tus kheej.

Rau kev sib tham, nws txaus los npaj cov ntsiab lus uas koj yuav los sib tham thiab muab lub luag haujlwm ntawm cov neeg koom ua ntej. Qhov tseem ceeb tshaj plaws yog los txhim kho qhov tsis sib haum xeeb. Nyob rau hauv tsis muaj cov ntaub ntawv tsis pom zoo nrog cov interlocutors, nrhiav cov ntsiab lus tsis sib haum xeeb - qhov no yuav pab tswj lub intrigue thiab mloog mus txog rau thaum xaus ntawm lub rov. Piv txwv li, Galina Yuzefovich thiab Anastasia Zavozova faib cov ntsiab lus ntawm kev pom ntawm lawv tus kheej ua ntej: kev kawm philology vs. phau ntawv "rau cov tub". Txawm hais tias hauv lub neej lawv muaj kev xav zoo sib xws ntawm cov ntaub ntawv, hauv podcast "Book Bazaar" lawv txhob txwm xaiv cov ntsiab lus sib tham thiab tsis pom zoo rau ib leeg. Cov neeg sau ntawv ntawm Coven Qhov Rooj podcast hais tias thaum npaj cov ntu lawv yeej tsis tham txog kev tso dag lossis rov hais dua, vim tias tsis yog lub zog thiab tus kheej ploj mus - thiab nws ua tsaug rau lawv tias cov neeg mloog nyiam cov podcast no.

Yog tias koj tab tom sau ib zaj dab neeg, lus qhuab qhia, lossis cov ntawv sau suab, koj xav tau tsab ntawv. Qhov no yog theem nyuaj tshaj plaws ntawm kev ua haujlwm, thiab tsab ntawv txiav txim siab qhov zoo ntawm podcast los ntawm 80%. Koj txoj hauj lwm yog ua kom cov dab neeg tangible. Txaus siab rau txhua tus neeg mloog qhov kev xav: hnov, pom, kov, hnov tsw. Xaus qhov rov nrog lub pob zeb pob zeb Ib txoj kev kos duab uas cov lus piav qhia xaus ntawm lub sijhawm nruj hauv zaj dab neeg, tawm hauv qhov xaus qhib. - Kwv yees. ed., tig koj zaj dab neeg mus rau hauv ib tug series.

3. Saib xyuas cov khoom siv

Txhawm rau tsim podcast, koj yuav xav tau:

• Skype - rau tej thaj chaw deb kaw ntawm kev xam phaj;
• hu rau cov ntaub ntawv kaw lus xws li Hu Xov Tooj, Zoom, Zencastr, Cast, Ringr, Anchor App;
• microphone;
• kho software, koj tuaj yeem nqa Audacity, Garage Band.

Qhov kev xaiv ntawm microphone nyob ntawm koj cov peev nyiaj. Qhov yooj yim thiab pheej yig tshaj kev xaiv yog Boya BY M-1 lavalier microphone (kwv yees 1,400 rubles). Nws yog tshwj xeeb tshaj yog yooj yim rau kev mus los thiab ntawm txoj kev, tsis siv ntau qhov chaw, thiab muab lub suab zoo. Ib qho kev xaiv nrog cov kev xaiv kaw zoo dua yog Rode SmartLav + iPhone lavalier. Yog tias koj yuav sau kev xam phaj, yuav ob peb lub microphones ib zaug lossis ob tus qauv Boya BY-M1DM.

Professional microphones muab lub suab nrov dua thiab meej, tshem tawm suab nrov tom qab. Tus nqi rau cov microphones txawv ntawm 4 mus rau 30 txhiab rubles. Lub microphone zoo tuaj yeem yuav hauv thaj tsam ntawm 6-7 txhiab.

Qhov kev xaiv yooj yim tshaj plaws yog cov khoom siv uas txuas rau lub khoos phis tawj ntawm USB chaw nres nkoj: Samson Q2U, Audio-Technica ATR2100, Blue Yeti, Rode NT-USB. Lwm hom microphones yog cov uas txuas ntawm XLR cable tshwj xeeb. Lawv muab cov suab zoo ib puag ncig zoo dua thiab siv rau hauv cov chaw kaw lus tshaj lij. Txhawm rau txuas cov microphones rau koj lub computer, koj xav tau daim npav suab (piv txwv li, Behringer Audio Interfaces). Lossis koj tuaj yeem yuav cov cuab yeej kaw (xws li Zoom H4n) thiab txuas lub microphones rau nws. Nrov podcaster gadgets ntawm hom no yog Shure SM58, Suab-Technica AT2020, Blue Blackout Spark SL, Rode Procaster.

Nws yog ib qho tsim nyog yuav tsum tau sau cov podcast nrog ntau tus neeg koom nrog ntau lub microphones hauv ntau qhov kev sib tw. Raws li txoj cai, txhua tus interlocutors hais nrog lub suab sib txawv, qee zaum lawv hais cov kab mob cab uas yuav tsum tau muab tshem tawm. Nws yog ib qho nyuaj heev los ua qhov no nyob rau hauv lub moj khaum ntawm ib tug khiav; Ntxiv mus, lub ntim theem yuav tsum tau kho kom nws coincides rau tag nrho cov neeg hais lus. Tom qab ntawd mloog cov podcast yuav muaj kev lom zem ntau dua.

4. Kho kom raug mount

Dawb thiab yooj yim-rau-siv podcast editing software - Audacity, tuaj yeem ntsia tau rau iOS thiab Windows. Yog tias koj yog ib tus neeg siv MacBook avid, siv GarageBand app built-in rau tag nrho cov khoom Apple.

Editing ib podcast muaj peb kauj ruam:

• Tshem tawm cov suab nrov extraneous.
• Ntxuav lub suab los ntawm cov lus tsis tsim nyog thiab cov ntawv.
• Ntxiv ib qho kev taw qhia thiab xaus. Txhua ntu xav tau nws tus kheej liner, uas suav nrog kev txiav cov ntu tseem ceeb ntawm ntu ntu, ntu luv luv rau lub ncauj lus, tus qhua cov ntaub ntawv yog tias koj sau qhov kev xam phaj. Hauv kev xaus, sau cov ntsiab lus: npe cov kev xav tseem ceeb ntawm ntu, thiab tseem hais meej hu rau-rau-ua: yuav ua li cas tawm kev tshuaj xyuas ntawm podcast, ntsuas nws li cas, qhia nws li cas hauv kev tes hauj lwm.

Lub podcast tau luam tawm, feem ntau yog hauv MP3 hom. Suab - mono, zoo - los ntawm 64 mus rau 128 kbps.

Yog tias koj tsis xav delve rau hauv cov teeb meem ntau lawm - kaw suab, ua suab thiab kho - koj tuaj yeem xa cov haujlwm no rau cov kws tshaj lij. Txhua yam koj yuav tau ua yog xav txog cov ntsiab lus.

5. Ntim kom zoo

Qhov tseem ceeb tshaj plaws txog kev ntim khoom podcast yog cov xov xwm. Tuaj nrog 10 txoj kev xaiv, ua A / B xeem, thiab xaiv qhov zoo tshaj plaws. Koj tsuas muaj ob peb lub vib nas this los lob tus nyeem ntawv mloog thiab ob peb ntxiv kom nws.

Hauv cov lus piav qhia, taw qhia cov lus tseem ceeb thiab piav qhia seb tus neeg mloog yuav tau txais txiaj ntsig li cas. Yog tias koj kaw qhov kev xam phaj, suav nrog koj tus cwj pwm zaj dab neeg.

Ntxiv cov kev sib txuas rau cov kev pab cuam: piv txwv li, nug tus neeg hais lus rau cov khoom uas yuav pab tau thiab nthuav rau cov neeg tuaj saib. Npaj cov hlau nplaum txhuas rau txhua tus neeg uas muab cov lus tawm tswv yim ntawm koj lub podcast.

6. Xaiv qhov yooj yim hosting

Muaj ntau qhov kev pabcuam hosting rau kev tshaj tawm podcasts:

• SoundCloud;
• Podbean;
• Simplecast;
• Blubrry;
• Libsyn.

Ntawm tag nrho cov npe hosting sites, tus nqi them txhua hli yog nyob ib ncig ntawm $ 15. Qhov no yuav coj koj cov podcast rau ntau lub platform nrov.

Txhawm rau nkag mus rau lwm tus, piv txwv li, Yandex. Music, VKontakte thiab Bookmate, koj yuav tsum tau xa daim ntawv thov nkag mus rau npe podcast ntawm cov chaw no thiab txuas RSS pub - txhua ntu tshiab yuav tshwm sim muaj. Tsis tas li ntawd, nco ntsoov sau npe nrog iTunes.

7. Xav txog kev nce qib

Kev lag luam podcast muaj peev xwm loj heev. Lub luag haujlwm tseem ceeb rau tus pib yog coj lub suab blog mus rau sab saum toj ntawm iTunes. Qhov no yuav ua rau kom tus naj npawb ntawm auditions kaum npaug. Txhawm rau kom tau mus rau sab saum toj, koj yuav tsum sau cov kev tshuaj xyuas thiab kev ntaus nqi los ntawm cov neeg mloog, nrog rau rov ua dua koj txoj haujlwm los ntawm kev tshaj tawm cov ntsiab lus, email ntawv xov xwm thiab social networks.

Kev tshaj tawm ntawm podcasts kuj cuam tshuam los ntawm kev tshaj tawm kev pom ntawm cov qhua. Cov kws tshaj lij, influencers, bloggers tuaj yeem nqa lub podcast mus rau sab saum toj sai heev, qhov tseem ceeb tshaj plaws yog xaiv kaum sab saum toj ntawm cov qhua tseem ceeb uas yuav pab txhawb txoj haujlwm.

Qhov tseeb algorithms rau nkag mus rau sab saum toj iTunes tsis tau sau tawm nyob qhov twg, tab sis muaj cov txheej txheem meej uas tau coj mus rau hauv tus account hauv nws:

• tsis tu ncua ntawm ntu tshiab;
• cov ntsiab lus muaj txiaj ntsig zoo uas cuam tshuam rau cov neeg tuaj saib lub hom phiaj;
• kev tshuaj xyuas thiab kev ntaus nqi ntawm cov neeg mloog;
• tus naj npawb ntawm cov neeg siv khoom;
• tag nrho cov kev ua si;
• tus naj npawb ntawm ntu tau mloog mus txog thaum kawg.

Lub podcast tsuas muaj yim lub lis piam iTunes podcast qeb duas: nws ua haujlwm li cas? mus skyrocket nyob rau hauv cov qeb duas iTunes. Qhov no yuav nyuaj dua tom qab. Yog li ntawd, ua ib qho kev qhia ntxaws ntxaws rau ob lub hlis tom ntej.

1. Sau koj lub pas dej podcast ua ntej nrog cov ntsiab lus npaj rau yim lub lis piam tom ntej kom tau txais koj cov ntu tshaj tawm raws sijhawm.
2. Npaj ib qho trailer rau txhua ntu - txiav peb-feeb ntawm lub sijhawm txaus nyiam tshaj plaws ntawm ntu tom ntej. Hauv kev saib ua ntej, npe hnub tso tawm tseeb (3-4 hnub tom qab saib ua ntej tau tshaj tawm). Qhov no yuav pab ua kom cov ntu ntu uas tau mloog mus txog thaum kawg thiab tus naj npawb ntawm cov neeg siv tshiab uas yuav tsis xav nco ib ntu tshiab.
3. Saib xyuas ib pab pawg neeg txhawb nqa - 15-20 tus neeg los ntawm koj ib puag ncig uas yuav sau cov lus pom zoo tam sim ntawd txog lub podcast tom qab nws tso tawm thiab muab cov channel tsib hnub qub.
4. Ntxiv meej hu ua-ua-ua. Hauv qhov teeb meem nws tus kheej, hauv cov lus piav qhia, hauv kev tes hauj lwm, hauv email xov xwm, koj yuav tsum tshaj tawm cov lus qhia meej txog yuav ua li cas tawm hauv kev tshuaj xyuas hauv iTunes.
5. Hloov mloog cov lus tawm tswv yim rau hauv iTunes tshuaj xyuas. Sib txuas lus nrog koj cov neeg tuaj saib kom nquag plias li sai tau, teb tag nrho cov lus nug. Koj txoj hauj lwm yog ua kom cov neeg mloog tshaj tawm txoj moo zoo thiab cov neeg sawv cev ntawm txoj haujlwm.
6. Sau cov xov xwm uas koj cov neeg tuaj saib nyeem. Sau rau cov ntawv tshaj tawm no nrog rau kev npaj cov ntaub ntawv hais txog podcasts. Cov xov xwm cuam tshuam rau kev nce koj cov kev txawj ntse thiab kev lees paub, tab sis qhov tseem ceeb tshaj plaws, lawv yuav coj cov neeg tuaj saib tshiab.

8. Tsis txhob ua yuam kev ntau

Nov yog cov laj thawj vim li cas podcasts tsis tshem tawm:

• Qhov teeb meem ntawm qhov chaw. Thaum lub tswv yim ntawm podcast tuaj yeem piav qhia hauv ib kab lus, nws tseem nco tau thiab sawv tawm ntawm cov neeg coob coob.
• Ntshai presenter. Podcast yog ib hom ntawv tshwj xeeb, nws koom nrog kev sib raug zoo nrog cov neeg mloog. Cov podcasts txias peb nyiam nyiam cov tswv nrog lawv cov charisma. Niaj hnub no, es tsis txhob siv cov kev tshaj tawm ib txwm muaj, tuam txhab lag luam tsom mus rau kev xav dab neeg. Hauv zaj dab neeg zoo, cov khoom lag luam tsis tas yuav yog tus neeg ua yeeb yam; lawv qhia lawv lub suab rau cov neeg tiag tiag: cov neeg ua yeeb yam, cov neeg txawj ntse, lossis micro-influencers. Los ntawm kev tsom mus rau cov neeg zoo, lawv ua pa lub neej thiab lub ntsiab lus rau lub hom phiaj lub tswv yim, qhov tseem ceeb thiab kev ntseeg.
• Cov ntu tsis raug. Cov neeg uas sau npe rau podcast tos ntsoov rau cov ntsiab lus hloov tshiab tsis tu ncua. Yog tias koj tawm ntawm qhov pom ntawm cov neeg tuaj saib, koj tsis nco qab lawm. Cov neeg tau txuas nrog lub sijhawm, thiab yog tias lub sijhawm tso tawm rau ntu tshiab pib "ntev", qhov no ua rau tsis zoo los ntawm cov neeg mloog.
• Lub fallacy "cov ntsiab lus zoo muag nws tus kheej." Ntau tus podcasters ntseeg tias cov ntsiab lus zoo tsis tas yuav tsum tau tshaj tawm; nws nyiam cov neeg tuaj saib zoo ntawm nws tus kheej. Qhov no tsis muaj tseeb. Txhua daim ntawv thov los ntawm cov neeg mloog nkag mus rau podcasts muaj qhov tsis muaj zog thiab tsis yooj yim pom zoo (qhov tshwj xeeb yog YouTube). Cov ntsiab lus muaj txiaj ntsig zoo, tsis lees paub qhov muaj koob npe. Nws yog ib qho tseem ceeb kom nco ntsoov qhov no thiab siv cov cuab yeej ua lag luam.
• Cov kev xav uas ua tsaug rau cov mloog lawv tus kheej yuav txaus siab rau cov podcast. Cov neeg tsis muaj zog thiab tsis nyiam ua yam tsis tsim nyog. Nyob rau tib lub sijhawm, cov neeg siv khoom txaus siab muab qhov ntsuas tsis zoo tshaj qhov zoo. Qhov no yog vim li cas ntau tus podcasters qhia, raws li tau hais los saum no, los npaj lawv tus kheej pab pawg, uas yuav twv yuav raug hu tawm cov kev tshuaj xyuas zoo thiab kev ntaus nqi siab hauv qab ntu. Qhov no tseem ceeb heev thaum pib lub podcast.