Mus rau lub tsev qiv ntawv rau ib tug copywriter: cov phau ntawv tsim nyog nyeem

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Cov ntawv tshaj tawm no yuav pab koj sau yooj yim thiab meej, nrhiav kev tshoov siab hauv txhua yam thiab kawm paub ua haujlwm, txawm tias thaum muse ploj mus.

1. "Sau, luv", Maxim Ilyakhov thiab Lyudmila Sarycheva

Yog tias koj muaj sij hawm los nyeem ib phau ntawv, nqa phau ntawv no. Nws yuav qhia koj kom sau tau yooj yim, succinct thiab concise yam siv cov piv txwv meej. Ntxiv mus, qhov kev paub no yuav muaj txiaj ntsig zoo rau cov kws sau ntawv tshaj lij thiab rau cov neeg uas feem ntau sau tsawg kawg ib yam dab tsi - uas yog, txhua tus neeg.

Txawm li cas los xij, yog tias koj muaj kev kawm sau xov xwm zoo, koj tsis zoo li yuav kawm qee yam tshiab, tsuas yog feem ntau koj tau pom zoo nrog cov kws sau ntawv. Tab sis koj tseem yuav pom zoo phau ntawv rau koj cov phooj ywg.

Tom qab nyeem ntawv, tsis txhob maj mus mindlessly txiav cov ntawv, tig lawv mus rau hauv ib tug incoherent cov lus. Qhov tseem ceeb - thiab cov kws sau ntawv lawv tus kheej hais qhov no - ua ntej koj sau thiab luv luv, xav txog yam koj yuav tau txais.

2. "Mastery ntawm kev nthuav qhia", Alexey Kapterev

Feem ntau, phau ntawv qhia koj yuav ua li cas los tsim cov kev nthuav qhia zoo. Tab sis rau cov neeg sau ntawv, nws yuav tsis muaj txiaj ntsig tsawg. Nqa ib yam dab tsi los ua ke thaum sib txuas lus nrog cov neeg mloog siv cov ntawv.

Cov ntawv nyeem yog tib yam hais lus, sawv ntsug, kev nthuav qhia, tsuas yog txwv ntau dua nyob rau hauv cov lus qhia. Tab sis koj kuj yuav tsum muaj peev xwm tsim koj cov kev xav, lob tus nyeem ntawv mloog thiab coj nws los ntawm qhov pib mus rau qhov kawg ntawm zaj dab neeg.

Nyeem qhov kev tshuaj xyuas →

3. "Tus sau, txiab, ntawv", Nikolay Kononov

Phau ntawv muaj 14 zaj lus qhia thiab ua ntu zus qhia koj kom muab cov lus tso rau hauv cov ntawv uas yuav zoo siab thiab nkag siab rau tus nyeem. Nws nthuav tawm ntau hom: cov ntawv, cov lus hais, nyeem ntev, sau ntawv, memoirs. Ua tsaug rau nws cov qauv zoo, cov ntawv tshaj tawm tso cov kev xav ntawm lub txee thiab teb cov lus nug tseem ceeb ntawm tus kws sau ntawv tshiab.

4. "Yuav Ua Li Cas Sau Kom Muaj Kev Ntseeg" los ntawm Kenneth Rouman thiab Joel Rafaelson

Hauv lawv phau ntawv, Kenneth Rouman thiab Joel Rafaelson tau nthuav tawm cov ntsiab lus tseem ceeb ntawm kev sau ntawv tau zoo, tau txais kev saib xyuas tshwj xeeb rau kev lag luam sau ntawv thiab kev hais lus, qhia lawv cov kev paub txog kev kos duab cov phiaj xwm thiab cov lus ceeb toom, thiab kuj tau muab lus qhia txog kev tsim kom muaj txiaj ntsig zoo.

Nyeem qhov kev tshuaj xyuas →

5. "Speed Reading" los ntawm Peter Kamp

Qhov kev paub ntawm ib tus kws sau ntawv tsis muaj qhov kawg, yog li ntawd, thaum tshawb nrhiav cov ntaub ntawv, nws yuav tsum tau shovel los ntawm ntau qhov chaw. Kev ua haujlwm yuav mus nrawm dua yog tias koj nce kev nyeem ntawv nrawm yam tsis poob qhov kev nkag siab zoo. Cov kev txawj no yog yam uas Peter Kamp phau ntawv pab kom paub.

6. "Sau yooj yim: yuav ua li cas sau cov ntawv yam tsis tau tos kev tshoov siab", Olga Solomatina

Olga Solomatina phau ntawv yog ib hom ntawv nyeem rau cov neeg sau xov xwm thiab cov kws sau ntawv, thiab koj tuaj yeem sib sau ua ke tag nrho cov kev paub txog theoretical tau txais nrog kev pab los ntawm kev xyaum ua haujlwm. Tom qab nyeem phau ntawv, koj yuav tau tshem ntawm kev ntshai ntawm ib tug dawb paug slate, ntxiv koj lub hauv paus kev paub nrog cov tswv yim stylistics, thiab kawm ntau yam txog cov neeg sau xov xwm.

Nyeem qhov kev tshuaj xyuas →

7. "Yuav ua li cas los ua ib tug nrov sau", Ekaterina Inozemtseva

Hauv kev nrhiav cov ntawv zoo uas yuav pab tau rau tus nyeem ntawv thiab yuav txaus siab rau tus editor, koj yuav tsum xav txog koj tus kheej. Phau ntawv yuav qhia koj yuav ua li cas thiaj li tau txais cov ntawv tshaj tawm los tsim koj tus kheej hom.

Lub koob npe nrov ua tus kws sau ntawv zoo thiab tus kws tshaj lij hauv koj txoj kev lag luam los ua ke thaum koj txiav txim siab coj nws mus rau qib tom ntej thiab khwv tau nyiaj ntau dua. Ntxiv rau, koj tus kheej lub npe muab koj tso rau hauv lub taub hau ntawm lub zeem muag, yog li kev ua haujlwm yuav pom koj.

8. "Copywriting: cas tsis noj dev", Dmitry Kot

Dmitry Kot, tus kws sau ntawv luam tawm nrog kev kawm txog kev lag luam thiab txoj hauv kev, yuav qhia koj yuav ua li cas los tsim cov ntawv tshaj tawm yooj yim tab sis zoo. Txawm tias muaj tseeb tias phau ntawv no tsuas yog rau cov neeg uas koom nrog kev sau ntawv muag, cov neeg uas cia li khaws ib tus kheej blog yuav pom qee yam muaj txiaj ntsig rau lawv tus kheej.

Nyeem qhov kev tshuaj xyuas →

cuaj. Yuav Sau Phau Ntawv Li Cas los ntawm Stephen King

Qhov no tsis yog hais tias tag nrho phau ntawv muaj tag nrho cov lus qhia tseem ceeb. Muaj ntau cov lus piav qhia ntawm no, uas, txawm li cas los xij, yooj yim thiab zoo siab nyeem - qhov no yog Stephen King. Tab sis cov lus pom zoo muab los ntawm tus sau yog txaus los hloov koj txoj hauv kev rau cov ntawv.

10. “Ib qho khoom muaj nqis rau tus kws sau ntawv. Tshuab tsim cov ntawv zoo siab", Elina Slobodyanyuk

Nyob rau hauv nws phau ntawv, Elina Slobodyanyuk qhia cov tswv yim los tsim cov ntawv zoo: yuav ua li cas los nrog cov ncauj lus zoo, yuav ua li cas thiab cov txheej txheem sau ntawv dab tsi thiab txhais tau hais tias kev kos duab siv. Tsis tas li ntawd, tus kws sau ntawv them nyiaj rau kev kho cov ntawv nyeem.

11. "Cov Lus Sau" los ntawm Allan thiab Barbara Pease

Cov kws sau ntawv tshwj xeeb hauv kev puas siab puas ntsws ntawm kev sib txuas lus thiab qhia hauv phau ntawv yuav ua li cas kom cov ntawv nyeem tau zoo nyob rau hauv cov nqe lus ntawm kev cuam tshuam rau tus nyeem ntawv. Txhawm rau kom nkag siab zoo dua, cov lus piav qhia yog muab piv txwv.

12. Custom Genius los ntawm Mark Levy

Mark Levy yuav qhia koj yuav ua li cas sau ib tsab ntawv thaum nws tsis tau sau tag nrho, thiab cov sijhawm kawg yog nruj, yuav ua li cas sau cov tswv yim rau cov khoom, thaum tsuas yog cov qauv tuaj rau hauv siab thiab koj tuaj yeem tsis tuaj yeem nrog txhua yam tshiab. Koj yuav kawm ntau yam nthuav txog cov txheej txheem kev sau ntawv dawb thiab yuav tsis tshua muaj peev xwm ntsib kev muaj tswv yim stupor.

Nyeem qhov kev tshuaj xyuas →

13. "How to Write Persuasively" los ntawm Gerald Graff thiab Katie Birkenstein

Cov kws sau ntawv tsom mus rau kev tshawb fawb thiab kev ua haujlwm nrov, tab sis lawv cov lus qhia yuav muaj txiaj ntsig zoo rau txhua tus uas siv ntau qhov txuas los tshawb fawb hauv lawv cov ntawv thiab ua cov ntaub ntawv ntau. Cov hauj lwm yuav tsis dhuav, thiab cov ntawv nyeem - incomprehensible.

14. "Rice Cua daj", Michael Mikalko

Lawv hais tias tsis muaj lub ntsiab lus hackneyed uas tsis tuaj yeem raug ntaus dua. Phau ntawv no yuav pab koj txhim kho koj cov txheej txheem kev sib ntaus sib tua thiab rov pom qhov tsis zoo ntawm cov neeg paub uas yuav pab koj nthuav tawm cov ntaub ntawv hauv txoj kev ntse thiab tsis zoo.

Nyeem qhov kev tshuaj xyuas →

15. Lub neej hacker. 55 lub tswv yim zoo los txhim kho koj tus kheej thiab koj lub neej

Yog tias koj khwv tau nyiaj los ntawm kev sau ntawv, koj paub tias koj tsuas tsis muaj sijhawm los tos kev tshoov siab. Tus neeg siv khoom lossis tus neeg kho yuav tsis tos lub muse tuaj xyuas koj, yog li koj yuav tsum kawm txog kev tswj hwm koj cov peev txheej, tso koj tus kheej tsim tawm thiab ua kom dhau mus thaum yuav luag tsis muaj zog.

Ntau pua phau ntawv tau sau txog qhov no. Cov kws sau ntawv ntawm Lifehacker tau nyeem cov phau ntawv no, sim cov lus qhia ntawm lawv tus kheej thiab xaiv qhov zoo tshaj plaws.

Kev sau ntawv zoo yog ib qho txuj ci tseem ceeb, thiab nws tsis yog qhov nyuaj rau kev txhim kho. Txoj kev zoo tshaj plaws yog los ntawm "", chav kawm sau ntawv dawb thiab txias los ntawm cov neeg kho ntawm Lifehacker. Ib txoj kev xav, ntau yam piv txwv thiab homework tos koj. Ua nws - nws yuav yooj yim dua los ua kom tiav cov haujlwm xeem thiab dhau los ua peb tus kws sau ntawv. Subscribe!