Cov txheej txheem:

Vim li cas tsis muaj leej twg tuaj rau koj qhov chaw thiab yuav kho li cas
Vim li cas tsis muaj leej twg tuaj rau koj qhov chaw thiab yuav kho li cas
Anonim

Nws zoo li cov neeg tsuas yog tsis pom koj qhov chaw ntawm kev tshawb fawb xyaw. Qhov no yog fixable.

Vim li cas tsis muaj leej twg tuaj rau koj qhov chaw thiab yuav kho li cas
Vim li cas tsis muaj leej twg tuaj rau koj qhov chaw thiab yuav kho li cas

Tam sim no, cov neeg feem coob koom nrog Is Taws Nem nrog YouTube thiab kev sib raug zoo, thiab ntau dua kev mloog yog them rau cov chaw classic.

Tab sis lawv tseem yog ib qho tseem ceeb rau kev xa cov ntaub ntawv thiab sib txuas lus nrog cov neeg tuaj saib. Ib tug neeg xav tau lub vev xaib rau kev txhim kho kev lag luam. Thiab nws tuaj yeem yog 5-nplooj "ua lag luam daim npav" ntawm lub tuam txhab hauv lub nroog lub nroog, lossis lub khw loj hauv online lossis tshaj tawm nrog ntau lab tus neeg tuaj saib. Ib tug neeg muaj tus kheej blog nyob rau hauv uas qee zaus lawv qhia lawv cov kev xav rau lwm tus neeg. Yuav muaj ntau yam laj thawj rau kev tsim lub vev xaib.

Tab sis muaj qee yam sib xws rau txhua qhov project: txhua tus xav tau kev tuaj koom.

Yuav ua li cas thiaj paub tias muaj pes tsawg tus neeg tuaj xyuas koj lub xaib

Cov tshuab tshawb nrhiav tau tsim cov kev pabcuam tshwj xeeb - Google Analytics thiab Yandex. Metrica. Nrog lawv cov kev pab, koj tuaj yeem taug qab cov neeg siv tus cwj pwm ntawm lub xaib, nrhiav seb qhov kev thov twg thiab lawv tuaj qhov twg, nplooj ntawv twg lawv tau saib.

Nov yog ib qho piv txwv ntawm daim ntawv ceeb toom tsheb khiav:

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

Thiab los ntawm cov nplooj ntawv pom ntau tshaj plaws ntawm lub xaib:

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

Txhawm rau kom tau txais cov ntaub ntawv tib yam ntawm koj qhov chaw, koj yuav tsum tso tus lej ntsuas ntsuas ntawm nws cov nplooj ntawv. Hauv qab no yog cov txuas mus rau cov lus qhia uas yuav pab koj ua qhov no.

Google Analytics Kev Sib Txuas →

Txuas Yandex. Metrica →

Yog tias koj lub vev xaib yog siv los ntawm WordPress lossis lwm lub cav nrov, koj tuaj yeem ntxiv cov cai los ntawm lub plugin tshwj xeeb, uas tau ua tiav nrog ib nyem:

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

Rau lwm yam CMS, koj tuaj yeem nrhiav cov plugins zoo sib xws yam tsis muaj teeb meem. Tom qab txhim kho cov lej taug qab, cov ntaub ntawv yuav raug sau los ntawm koj rau kev tshuaj xyuas.

Yuav ua li cas tib neeg feem ntau pom qhov chaw hauv kev tshawb nrhiav

Ob peb tus neeg xav txog dab tsi algorithms nyob tom qab laconic nrhiav txoj hlua, ua tsaug rau qhov peb tau txais cov ntaub ntawv txuas rau peb xav tau. Cov tshuab tshawb nrhiav luam theej duab tag nrho hauv internet, tab sis peb tau txais cov ntaub ntawv txheeb xyuas lawm.

Qhov kev txheeb xyuas no yog ua los ntawm algorithms suav nrog peb pawg ntawm yam: sab hauv, sab nraud thiab tus cwj pwm. Peb tab tom tham, feem, hais txog cov ntsiab lus ntawm lub xaib, cov ntsuas sab nraud ntawm txoj cai (leej twg thiab feem ntau txuas rau koj lub xaib) thiab cov neeg siv cuam tshuam nrog koj cov peev txheej: lawv puas txaus siab rau qhov kawg lossis tsuas yog kaw lub tab tom qab ob peb vib nas this.

Tag nrho cov xwm txheej no sawv cev rau qee cov txheej txheem zoo uas lub vev xaib yuav tsum ua kom tau raws li qhov ib txwm muaj nyob rau hauv kev tshawb nrhiav, mus rau nws cov kab saum toj kawg nkaus, thiab tsis txhob poob qhov chaw ntawm nplooj ntawv 100th.

Muaj ntau yam ntawm cov qauv no tiag tiag. Kuv pom zoo kom kuaj xyuas cov infographic los ntawm Zyppy.com, uas teev ntau pua tus neeg muaj peev xwm tshaj plaws.

Ib tug xov tooj ntawm cov tseem ceeb tshaj plaws yuav txawv, uas kuv yuav tham txog ntxiv. Los ntawm kev hloov kho koj lub xaib rau cov kev xav tau no, koj tuaj yeem txhim kho nws qhov "visibility" hauv kev tshawb nrhiav thiab ua tiav kev nce tsheb.

7 Txoj Kev Txhua Tus Yuav Ua Tau Kom Muaj Kev Nkag Mus Hauv Lub Vev Xaib

Kev nce qib hauv lub vev xaib yeej ib txwm ua haujlwm nyuaj, txij li cov tshuab tshawb fawb tseem ntsuas cov vev xaib hauv txoj hauv kev nyuaj. Thiab ntawm no yog qhov koj yuav tsum tau pib ua haujlwm ua ntej.

1. Sau cov lus ntawm cov ncauj lus nrov

Txawm hais tias koj muaj kev txawj sau ntawv zoo, nws tsis pab ntau yog tias koj sau cov ncauj lus uas txaus siab rau ob peb yam tsis yog koj tus kheej.

Cov kab hauv qab yog tias kev tshawb nrhiav tuaj yeem coj tib neeg mus rau nplooj ntawv ntawm lub xaib tsuas yog tias ob qho xwm txheej sib phim:

  • cov neeg siv tab tom nrhiav cov ntaub ntawv tshwj xeeb ntawm kev thov tshwj xeeb;
  • cov ntaub ntawv no yog nyob rau ntawm nplooj ntawv ntawm lub xaib.

Yog tias tsuas yog ib qho xwm txheej tau ua tiav, nws tsis txaus. Yog hais tias koj sau txog lub peculiarities ntawm loj hlob vines nyob rau hauv lub climatic tej yam kev mob ntawm nruab nrab cheeb tsam ntawm Lavxias teb sab Federation, cov ntaub ntawv tej zaum yuav muaj txiaj ntsig, tab sis tseem yuav tsis muaj kev hloov pauv los ntawm kev tshawb fawb, vim tsis muaj leej twg tab tom nrhiav rau qhov zoo li no.

Koj tuaj yeem tshawb xyuas cov lus nug ntawm cov ncauj lus tshwj xeeb uas siv cov kev pabcuam tshwj xeeb, uas muaj ob peb yam. Kuv pom zoo kom ua tib zoo saib Ubersuggest rau Google txheeb cais thiab Wordstat rau Yandex txheeb cais. Peb tsuas yog tsav cov kab lus tseem ceeb rau hauv kab rau kev txheeb xyuas thiab tau txais cov ntaub ntawv.

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

2. Ua qhov muag pom cov xov xwm

Qhov no siv rau ob lub npe ntawm nplooj ntawv, uas cov neeg tuaj saib pom, thiab cov ntsiab lus ntawm Cov Npe thiab Cov Lus Qhia meta tags, uas tau tshwm sim hauv cov txiaj ntsig tshawb.

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

Qhov ntau txaus nyiam lawv saib, ntau cov neeg siv yuav nyem rau ntawm lawv. Tom qab tag nrho, ib txoj hauj lwm nyob rau hauv sab saum toj tsis yog ib tug guarantee tias koj yuav muaj ib tug loj tus naj npawb ntawm clicks. Nthuav lus xov xwm txiav txim siab.

3. Qhia koj cov ntsiab lus nyob txhua qhov chaw

Yog hais tias cov ntsiab lus yog huab tais, faib yog huab tais. Thiab txawm tias cov ntawv nthuav dav heev yuav tsis raug nyeem los ntawm leej twg tshwj tsis yog qee qhov kev siv zog los faib lawv.

Qhia tawm qhov txuas mus rau tsab xov xwm ntawm koj nplooj ntawv social media, nug koj cov phooj ywg kom rov xa nws, xa mus rau koj cov phooj ywg hauv cov tub txib, pom zoo rau hauv lub rooj sib tham tsim nyog, kos npe rau qhov chaw nyob hauv koj tus email, qhia rau hauv pawg thematic hauv Facebook, thiab lwm yam.

Muaj ntau ntau txoj kev xaiv rau kev faib cov ntsiab lus, feem ntau yog dawb, thiab xws li ib tug active "seeding" yog ib tug zoo teeb liab rau kev tshawb fawb xyaw, yog hais txog cov sab nrauv qeb duas uas twb tau hais nyob rau hauv thaum pib ntawm tsab xov xwm.

4. Ntxiv lub vev xaib rau lub vev xaib webmaster

Peb yuav xav tias koj twb tau ntxiv qhov ntsuas ntsuas ntsuas, thiab qhov no yuav yog kauj ruam tom ntej. Vaj huam sib luag rau webmasters los ntawm Google - Search Console, los ntawm "Yandex" - "Webmaster".

Qhov no yuav tso cai rau koj taug qab qhov kev ntsuas ntawm qhov chaw hauv kev tshawb nrhiav, saib seb qhov kev thov nws tau qhia rau, saib xyuas cov txheeb cais rau lub xaib tag nrho thiab rau nws tus kheej nplooj ntawv.

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

5. Tshem tawm cov teeb meem kev lag luam

Yog tias koj muaj kev txawj txaus rau qhov no, koj tuaj yeem ua txhua yam ntawm koj tus kheej, yog tias tsis yog, ntiav ib tus neeg ua tau. Koj tuaj yeem paub txog kev ua yuam kev hauv cov ntsiab lus ntawm indexing los ntawm kev tshawb fawb los ntawm cov uas twb tau hais lawm ntawm cov webmasters.

Muaj cov kev pabcuam tshwj xeeb rau kev soj ntsuam ceev, qhov twg cov txiaj ntsig tuaj yeem tau txais hauv ib feeb xwb. Piv txwv li, Be1.ru.

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

Kev tshuaj xyuas los ntawm kev pabcuam yog dawb kiag li, thiab raws li nws cov txiaj ntsig, koj tuaj yeem nkag siab tias qhov tsis raug ntawm lub xaib, thiab tau txais cov lus pom zoo yuav kho lawv li cas.

6. Hloov cov nplooj ntawv tsis muaj zog

Cov no suav nrog txhua nplooj ntawv uas ua tau raws li tsawg kawg ib qho ntawm cov ntsiab lus hauv qab no:

  • cov ntsiab lus tseem ceeb yog ploj lawm;
  • tsis muaj npe thiab piav qhia meta tags;
  • tsis muaj cov duab kos, txawm hais tias lub ntsiab lus qhia lawv siv;
  • cov ntawv nyeem tsis yog formatted, tab sis tsuas yog nteg tawm nrog ib tug khoom canvas;
  • cov ntaub ntawv yog outdated thiab yuav tsum tau muab kho dua;
  • tsis muaj kev ua kom zoo rau ib pawg ntawm cov lus tseem ceeb.

Txhua nplooj ntawv yuav tsum tau kho kom zoo rau cov lus nug uas cuam tshuam thiab muab cov ntaub ntawv zoo rau tus neeg siv. Txwv tsis pub, nws tus nqi rau ob qho tib si cov neeg siv thiab kev tshawb nrhiav yog qhov qis dua.

7. Muab kev thauj khoom ceev thiab hloov chaw rau cov khoom siv mobile

Cov no yog cov ntsiab lus tseem ceeb tshaj plaws uas cuam tshuam rau kev nkag siab ntawm lub xaib los ntawm kev tshawb nrhiav neeg hlau thiab cov qhua lawv tus kheej. Cov chaw uas thauj khoom qeeb thiab tsis teb rau kev tshawb nrhiav hauv xov tooj yog nyob qis dua hauv kev tshawb nrhiav.

Muaj ntau txoj hauv kev los ua qhov no:

  • nruab tshwj xeeb plugins rau caching cov ntaub ntawv (piv txwv li, WP Super Cache rau WordPress);
  • txo qhov ntim ntawm cov duab ntawm qhov chaw, uas yog ib qho yooj yim ua nrog kev pab los ntawm cov duab editors;
  • ua tus tsim teb los ntawm kev xaj kev hloov kho los ntawm cov kws tshaj lij lossis los ntawm kev yuav khoom npaj ua qauv tsim qauv ntawm Themeforest.net.

Koj tuaj yeem tshawb xyuas qhov chaw thauj khoom ceev uas siv GTmetrix.com kev pabcuam, thiab saib seb nws zoo li cas ntawm lub xov tooj ntawm tes - ntawm Iloveadaptive.com.

lub vev xaib kev khiav tsheb
lub vev xaib kev khiav tsheb

Yuav tsum tsis txhob ua yuam kev

Cov tshuab tshawb nrhiav tsis yog muab nqi zog rau cov neeg uas ua tau zoo. Lawv kuj rau txim rau ua txhaum tej kev cai. Xws li kev rau txim yog hu ua lim. Thiab ntawm no yog qhov koj tuaj yeem tau txais lawv rau:

  1. Kev luam tawm lwm tus neeg cov ntawv, uas tuaj yeem ua rau tsis tsuas yog kev tshawb nrhiav cav rau kev nplua, tab sis kuj muaj teeb meem nrog txoj cai.
  2. Kev hais ntau dhau ntawm cov lus tseem ceeb ntawm nplooj ntawv nplooj ntawv (lim rau kev ua kom zoo tshaj).
  3. Backlink kev tsim txom. Yuav kom meej meej - nyiam cov kev sib txuas los ntawm cov chaw tsis zoo hauv lub sijhawm luv luv thiab ntau tus lej.

Muaj ntau ntau yam uas siv tsis tau los ntawm qhov pom ntawm kev tshawb fawb cav optimization thiab nce qib, tab sis nws yog peb teev saum toj no uas tuaj yeem ua rau muaj kev phom sij ntau.

Kuv vam tias koj tam sim no nkag siab tias tsis yog txhua yam nyuaj li nws yuav zoo li thaum xub thawj siab ib muag. Thiab kom nce tsheb khiav mus rau koj qhov chaw yog nyob rau hauv lub zog ntawm txhua tus.

Pom zoo: