Yuav ua li cas txhawb kev lag luam yam tsis muaj kev tshaj tawm

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Qhov muag tsis pom kev tshaj tawm yuav tsis ua haujlwm. Yuav ua li cas txhawb kev lag luam thiab nrhiav cov neeg siv khoom yam tsis tas siv nyiaj ntiav cov neeg tshaj tawm - peb tab tom tham nrog cov kev pabcuam rau kev txhawb nqa tus kheej ntawm cov khoom thiab cov kev pabcuam "MTS Marketer".

1. Ua kom cov ntsiab lus zoo nkauj thiab kev xav

• Phem: “Designer hniav nyiaj hniav kub ua los ntawm nyiaj. Los ntawm 5000 rubles. Paub meej nyob rau hauv ncaj qha ".
• Zoo: “Kuv yog Tanya, tus tsim cov hniav nyiaj hniav kub. Kuv kos ib daim duab ntawm lub kauj-toog npab no, zaum ntawm cov kauj ruam sov ntawm lub tsev teev ntuj thaum ub. Kuv tau txais kev tshoov siab los ntawm lub hnub ci ua si ntawm cov xim mosaic."

Cov khoom yuav tsum yog cov khoom zoo thiab ua haujlwm zoo, tab sis qhov no tsis txaus. Cov neeg siv khoom xav kom nws pom kev zoo siab, ua kom lub neej yooj yim dua, coj kev zoo siab thiab kev xyiv fab.

Ua kom pom tseeb tsis yog ntawm cov khoom nws tus kheej, tab sis ntawm qhov tshwm sim ntawm nws qhov kev yuav khoom rau tus neeg.

Piv txwv li, yog tias koj tab tom ua qhov rooj, koj qhov kev sau ntawv yuav tsum tsis txhob hais txog cov vaj huam sib luag thiab cov tes tuav. Tham txog kev nyab xeeb, yuav ua li cas lub tsev yuav sov so, nyob ntsiag to thiab tsis muaj suab nrov ntawm lub staircase yog hnov txhua.

Qhia rau cov neeg siv khoom nthuav cov ntaub ntawv hais txog yuav ua li cas koj tsim ib yam khoom lossis kev pabcuam, qhov teeb meem uas koj ntsib hauv koj txoj haujlwm, koj daws lawv li cas. Es tsis txhob sau txog "zoo" thiab "zoo" cov khoom, qhia peb seb koj tus kheej mus rau cov khoom siv thiab yuav tsuas yog cov ntaub ntawv zoo tshaj plaws. Tua ntau lawm lossis tswj cov yeeb yaj duab zoo.

2. Hom phiaj tshaj tawm rau koj cov neeg tuaj saib

• Phem: "Kuv yuav ua kev tshaj tawm nrog qhov siab tshaj plaws, thiab kuv yuav tau txais ntau tus neeg yuav khoom."
• Zoo: "Kuv yuav ua ntau lub phiaj xwm phiaj xwm phiaj xwm rau ntau pawg neeg siv khoom."

Qhov txias tshaj plaws skateboard ad yuav ua rau muaj kev txaus siab tsis txaus ntseeg yog tias pom rau cov neeg so haujlwm. Tsis txhob nkim koj cov nyiaj ntawm cov ntsiab lus kev lag luam yam tsis muaj cov neeg siv khoom siv.

Tshawb xyuas koj cov neeg siv khoom thiab faib lawv ua ntau pawg: cov nyiaj tau los, hnub nyoog, kev txaus siab, zaus ntawm kev yuav khoom thiab lawv qhov chaw nyob. Rau txhua pab pawg, tuaj nrog koj tus kheej kev tshaj tawm thiab kev tshaj tawm, thiab tom qab ntawd muab tso rau hauv qhov chaw uas cov neeg no feem ntau. Piv txwv li, Instagram tshaj tawm yuav tsis ua haujlwm yog tias koj cov neeg siv khoom muaj hnub nyoog tshaj 40. SMS yog qhov tsim nyog rau pawg no.

Nrhiav cov neeg siv khoom tshiab kuj tseem ua tau zoo dua ntawm cov neeg uas tuaj yeem nyiam koj cov khoom.

Cov ntaub ntawv loj algorithms yog xav tau los txheeb xyuas cov neeg tuaj saib lub hom phiaj. Koj tuaj yeem siv cov thev naus laus zis no ntawm "" platform, txawm tias koj muaj kev lag luam me heev. Cov kev pabcuam tso cai rau koj lim cov neeg siv khoom los ntawm ntau qhov tsis sib xws - hnub nyoog, poj niam txiv neej, kev txaus siab, geolocation - thiab xa cov kev pabcuam cuam tshuam rau txhua pab pawg.

3. Tau txais kev ntseeg siab ntawm cov neeg siv khoom nrog dawb demos

• Phem: "Muab qee yam pub dawb tsuas yog poob nyiaj xwb."
• Zoo: "Kuv yuav tuav lub webinar pub dawb los piav qhia kev siv kuv cov khoom."

Xav tias tag nrho cov txiaj ntsig ntawm koj cov khoom pub dawb yog qhov kev txhawb siab zoo rau kev yuav khoom yav tom ntej. Qhov no tuaj yeem yog kev sib tham ib nrab teev, lub sijhawm sim rau kev siv cov kev pabcuam, kev sim tsav ntawm cov khoom, thiab lwm yam. Thaum yuav, muab ib qho kev pab me me ntxiv lossis luv nqi rau koj qhov kev mus ntsib tom ntej.

Xws li kev tshaj tawm xav tau kev nqis peev, tab sis coj cov txiaj ntsig zoo. Tus neeg siv khoom txaus siab tau txais ntau dua los ntawm koj tshaj qhov nws xav tau. Qhov no tsim loyalty - lub siab xav rov qab los rau koj dua thiab dua.

4. Unobtrusively txhawb tus neeg muas zaub

• Phem: "Tus neeg yuav khoom pom txhua yam ntawm nws tus kheej thiab paub qhov nws xav tau."
• Zoo: "Kuv yuav hais kom sai li sai tau hloov cov ntawv txuas ntxiv rau lub tshuab hluav taws xob, yog li nws yuav yooj yim dua."

Muaj ntau txoj hauv kev los cuam tshuam nrog cov neeg tsis txaus siab kom tau txais lawv mus yuav. Qhov tseem ceeb tshaj plaws yog ua nws nrog kev saib xyuas thiab tsis muaj obsession. Nov yog qee qhov kev dag ntxias los ntawm lub ntiaj teb kev lag luam.

Hla-muag - Muab ib qho khoom ntxiv thaum yuav khoom. Cov lus nug nto moo "Koj puas muaj ncuav mog qab zib rau kas fes?" yog ib qho piv txwv muag muag.

Upsell - muab cov khoom zoo sib xws hauv chav kawm siab dua. Piv txwv li, lub sijhawm them me ntsis ntxiv thaum yuav daim pib thiab caij tsheb thauj khoom kim heev.

Downsell - muab cov khoom zoo sib xws hauv cov chav kawm qis. Piv txwv li, kev mus ncig ua si rau lub sijhawm luv luv lossis nrog lub tsev so pheej yig dua. Ua haujlwm thaum tus neeg siv khoom tsis ntseeg txog kev yuav khoom vim yog tus nqi.

Kev muab ib zaug (OTO) - qhov kev pom zoo siv tau rau lub sijhawm txwv. Piv txwv li, rau cov neeg uas yuav khau boots hnub no, 50% luv nqi ntawm txhua txoj siv tawv yuav muaj rau ob hnub.

Yog tias koj ua haujlwm hauv online, koj tuaj yeem teeb tsa cov kev qhia zoo sib xws ntawm lub xaib siv "Cov khoom pom zoo rau koj" ntu, banners lossis pop-ups.

5. Taug qab qhov ua tau zoo ntawm kev tshaj tawm ntawm cov chaw sib txawv

• Phem: "Kuv xaj kev tshaj tawm hauv ntau qhov chaw, qee qhov no ua haujlwm tau zoo."
• Zoo: "Nyob rau hnub ntawm kev tshaj tawm email, kuv txoj kev lag luam loj hlob 70% thiab kuv qhov muag tau nce 25%.

Tshawb xyuas cov phiaj xwm kev lag luam sib txawv kom paub seb qhov kev tshaj tawm twg tsim nyog nqis peev hauv. Qhov no yuav pab koj txav mus deb ntawm cov channel uas tawg thiab ua kom muaj kev vam meej.

Koj tuaj yeem siv cov xov tooj sib txawv rau kev nce qib offline. Nyob ntawm seb tus lej twg lawv hu, koj yuav paub tias hom ad tus neeg siv tau pom dab tsi.

Hauv Is Taws Nem, UTM tag yog siv rau qhov no. Cov no yog cov lej uas tau ntxiv rau qhov txuas rau koj qhov chaw, tso cai rau koj nkag siab qhov twg cov tsheb khiav los ntawm. Koj tuaj yeem sau cov ntawv no koj tus kheej lossis siv tus txuas tshwj xeeb UTM.

Siv "", koj tuaj yeem ntsuas cov txheeb cais ntawm cov phiaj xwm tshaj tawm hauv koj tus kheej tus account. Ntawm lub platform, koj tuaj yeem sim ntau hom kev tshaj tawm thiab nkag siab tias qhov twg ua haujlwm zoo tshaj plaws nrog koj cov neeg siv khoom: banners hauv social networks, xa ntawv los ntawm SMS, email lossis hauv instant messengers. Yog tias koj tsis muaj koj tus kheej cov neeg siv khoom tsis tau, koj tuaj yeem siv MTS database.