15 txoj hauv kev kom nce muag sai yog tias koj tsis muaj nyiaj rau kev tshaj tawm

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Kev loj hlob hacking yog dab tsi thiab yuav siv li cas los txhawb koj txoj kev lag luam - peb yuav qhia koj nrog rau cov kev pabcuam.

Kev loj hlob hacking yog dab tsi thiab nws pab koj muag li cas

Kev loj hlob hacking yog ib qho kev lag luam kev lag luam tsom rau kev tawg tsheb thiab cov khoom xav tau. Nws yog siv los ntawm startups thiab cov tuam txhab hluas thaum tsis muaj nyiaj rau kev tshaj tawm thiab tshaj tawm, tab sis xav tau cov txiaj ntsig sai - txwv tsis pub cov lag luam yuav hlawv tawm thiab cov neeg ua lag luam muaj peev xwm yuav tsis nqis peev hauv kev pib.

Lo lus no yog thawj zaug siv los ntawm Qualaroo CEO Sean Ellis hauv xyoo 2010. Tom qab ntawd, lub tswv yim no tau siv los ntawm ntau lub lag luam Asmeskas pib: Facebook, Airbnb, Evernote, Dropbox, Pinterest, Amazon. Niaj hnub no, kev pib ua haujlwm siab heev - piv txwv li, cov uas koom nrog cryptocurrencies thiab blockchain - feem ntau nrhiav tsis yog rau cov neeg lag luam, tab sis rau kev loj hlob-hackers.

Lub hom phiaj tseem ceeb ntawm kev loj hlob hacking yog kom lob tus neeg siv cov xim.

Koj tsuas muaj 8 vib nas this los ntaus ib tug neeg hauv internet thiab social media.

Tsis tas li ntawd, qhov concentration ntawm kev mloog txo qis, thiab yog tias koj tsis tau koom nrog ib tus neeg, ces nws yuav tawm ntawm cov peev txheej thiab yuav tsis nco qab dab tsi txog koj.

Qhov loj hlob hackers ua li cas

1. Lawv coj tswv yim sai sai rau lub neej. Hloov chaw cumbersome, nws yog qhov zoo dua los ua ib nplooj ntawv yooj yim yam tsis muaj cov ntsiab lus tseem ceeb.
2. Siv cov kev tshaj tawm dawb lossis ze-dawb.
3. Hais txog kev sim thiab tshuaj ntsuam xyuas. Nws ua rau tsis muaj kev txiav txim siab tos ntev rau qhov tshwm sim: launched → kuaj seb nws ua haujlwm li cas → tso tseg lossis tau txais thiab pib ua kom zoo dua.
4. Siv automation. Txhawm rau txuag lub sijhawm thiab cov peev txheej, koj yuav tsum teeb tsa kev xa ntawv tsis siv neeg thiab autoresponders.
5. Lawv muaj ib txoj hauv kev zoo rau kev txhawb nqa. Lub tswv yim yuav tsum yog qhov tshwj xeeb - txoj kev no nws yuav sawv tawm ntawm ntau pua lwm cov lus pom zoo thiab yuav cuam tshuam tus neeg siv.

Yog tias koj xav kawm txog kev loj hlob hacking thiab txhawb koj txoj kev lag luam yam tsis muaj peev txheej loj, kos npe rau lub rooj sib tham thoob ntiaj teb GetDigital 2019, uas yuav muaj rau lub Kaum Ib Hlis 22 hauv Moscow. Koj yuav kawm paub ua haujlwm li cas hauv cov chaw nyiam tshaj plaws hauv digital, tham nrog cov kws tshaj lij kev lag luam thiab kawm paub yuav ua li cas nce cov nyiaj tau los yam tsis tau siv nyiaj rau kev tshaj tawm. Sau npe thiab saib qhov tshaj tawm hauv online.

Cov txheej txheem ua haujlwm txhua lub sijhawm, nyob qhov twg

1. Kev sim tsis tu ncua

Facebook yeej tsis ntshai sim thiab ua yuam kev. Piv txwv li, nws tuaj nrog widgets rau cov neeg siv cov profiles thiab ua rau nws muaj peev xwm muab tso rau ntawm qhov chaw thib peb. Cov neeg uas tsis paub txog lub social network tau ua raws li cov kev sib txuas thiab tau sau npe nrog Facebook. Yog li ntawd, lub social network tau txais 12 lab tus neeg siv tshiab hauv 12 lub hlis yam tsis tau nqis peev ib xees hauv kev tshaj tawm.

Los ntawm txoj kev, YouTube mus rau tib txoj kev, pib muab cov video code rau embed rau ntawm qhov chaw, thiab nws kuj tau txiav txim siab.

2. Khoom plig rau kev pom zoo

Kev xa mus ua lag luam yog qhov muaj zog tshaj plaws. Cov neeg ntseeg lawv cov phooj ywg thiab cov neeg paub thiab nyiam ua raws li cov lus qhia. Cov ntaub ntawv hosting Dropbox caw cov neeg siv caw phooj ywg. Rau qhov no, Dropbox cov neeg siv khoom tau txais 16 GB dawb, thiab yog tias ib tug phooj ywg coj kom zoo dua qhov kev thov thiab pib huab cia, lawv ob leeg tau txais lwm 500 MB. Yog li ntawd, tus naj npawb ntawm Dropbox cov neeg siv tau nce los ntawm 100 txhiab mus rau 4 lab hauv 15 lub hlis, nrog 2.8 lab cov neeg siv los ntawm cov lus pom zoo.

3. Kev hlub

Peb hlub hlub. Peb nyiam khoom plig. Hotmail ua si ntawm qhov no los ntawm kev ntxiv kos npe rau lawv cov emails. Nws tsuas yog ib kab tom qab lub logo: P. S. Kuv hlub koj! Tau txais koj Hotmail inbox dawb. Kuv hlub koj…” Leej twg yuav tiv tau tej yam zoo li no? 12 lab tus tib neeg tsis tuaj yeem tiv taus, uas tau los ua cov neeg siv cov kev pabcuam hauv 18 lub hlis. Thiab tom qab ntawd Microsoft yuav Hotmail rau $ 400 lab.

4. Nyiaj dawb

Koj tuaj yeem nqis peev ntau ntawm cov nyiaj ntawm kev tshaj tawm thiab pom me me lossis tsis rov qab los. Hloov chaw, nws yog qhov zoo dua tsuas yog muab lawv tawm rau tib neeg. Lub PayPal them nyiaj system muab txhua tus neeg siv $ 10 rau tus account tsuas yog rau qhov tseeb tias nws qhib ib tus account. Yog tias tus neeg siv pom zoo qhov kev pabcuam rau ib tus phooj ywg, nws tau txais lwm 10 las. Tom qab pib qhov kev sib tw, kev loj hlob ntawm cov neeg siv tau nce los ntawm 7% mus rau 10% txhua hnub, thiab hauv 2002 lub tuam txhab eBay tau yuav PayPal rau $ 1.5 billion.

5. Lub sijhawm sim dawb

Muab los sim koj qhov kev pabcuam rau ob peb lub lis piam lossis ib hlis ua ntej yuav khoom. Yog tias tus neeg siv nyiam nws, nws npaj siab yuav, yog tias tsis yog, nws yuav tsis khuv xim cov nyiaj siv. Internet-raws li kev loj hlob hacker platform GetResponse siv 30-hnub pub dawb es tsis txhob yuav tam sim no hu. Hauv thawj lub hlis, kev loj hlob ntawm tus naj npawb ntawm cov neeg siv sau npe tau tshaj 200%.

GetResponse coj los ua ke cov cuab yeej loj hlob zoo tshaj plaws. Lawv tuaj yeem pab koj nce kev muag khoom sai sai txawm tias koj tsis muaj nyiaj los siv rau kev tshaj tawm: tsim thiab siv cov phiaj xwm email, tsim ib nplooj ntawv rau kev tshaj tawm kev tshaj tawm, thiab siv Lub Sijhawm Zoo Tshaj Plaws kom paub seb thaum twg koj cov neeg siv khoom feem ntau. zoo li yuav qhib email.

Cov txheej txheem kom sai tsim cov ntaub ntawv tiv tauj

Kev vam meej ntawm kev nce qib feem ntau nyob ntawm theem no. Txhawm rau ncav cuag tib neeg, koj yuav tsum nrhiav ib channel uas koj tuaj yeem ua qhov no.

6. Cov nplooj ntawv tsaws

Nplooj ntawv tsaws yog ib nplooj ntawv yooj yim ib nplooj ntawv. Nws yog qhov tsim nyog rau kev tshaj tawm cov khoom tshiab, kev tshaj tawm kev muag khoom thiab cov xwm txheej. Ib nplooj ntawv tsaws tuaj yeem nqa tau 2-4 npaug ntawm kev muag khoom ntau dua li lub vev xaib li niaj zaus.

Thawj qhov screen tseem ceeb heev - qhov koj pom tam sim ntawd tom qab hloov mus rau nplooj ntawv tsaws. Muab daim ntawv teev npe nce qib tam sim no - piv txwv li, koj tuaj yeem muab tus neeg siv khoom luv nqi rau lawv thawj qhov kev txiav txim.

Koj tuaj yeem ua ib nplooj ntawv tsaws hauv ib nrab teev, tsis muaj kev paub tshwj xeeb xav tau rau qhov no. GetResponse muaj tus tsim ua ke nrog ntau pua qhov kev xaiv nplooj tsaws: kev muag khoom thiab qhov chaw tshaj tawm, rub tawm nplooj ntawv thiab webinars, nrog rau cov qauv dawb uas koj tuaj yeem hloov kho tag nrho.

Xaiv tus qauv uas haum rau koj, ntxiv cov duab dawb ntawm iStock thiab tshaj tawm daim ntawv sau cov ntaub ntawv ntawm nplooj ntawv. Tag nrho cov qauv yog yoog rau cov khoom siv txawb - txoj cai hauv tus tsim, koj tuaj yeem pom tias nplooj ntawv tsaws yuav zoo li cas ntawm lub smartphone. Yog tias koj tsis muaj koj tus kheej sau npe, koj tuaj yeem tshaj tawm koj nplooj ntawv tsaws ntawm GetResponse's free subdomains.

GetResponse muab Lifehacker cov neeg nyeem tshwj xeeb 50% luv nqi rau thawj ob lub hlis.

7. Yeeb yaj duab

Nco ntsoov koj tsuas muaj 8 vib nas this! Rub tus neeg siv khoom mloog ntawm lub xaib nrog cov yeeb yaj kiab - hauv nws koj tuaj yeem caw cov neeg saib tawm ntawm lawv qhov email chaw nyob.

Qhov txiaj ntsig zoo rau nplooj tsaws yog txiav txim siab yog tias 10-11% ntawm cov neeg saib tau koom nrog koj. GetResponse Academy Landing Page Hloov pauv - 17.31%.

Ib txoj hauv kev yooj yim thiab muaj txiaj ntsig: yees duab sab xis ntawm thawj lub vijtsam, daim ntawv teev npe thiab hu rau "Learn for free".

Tricks rau kev muag khoom sai

Thaum tus neeg siv khoom yuav luag npaj yuav, ua lwm kauj ruam rau pem hauv ntej - qhia nws txog koj cov khoom kom tshem tawm qhov kev tsis ntseeg zaum kawg.

8. Kev sim pub dawb

Piv txwv li, chav kawm online dawb yuav pab koj ob leeg sau cov neeg sib cuag thiab nce muag. GetResponse Academy tau pib kawm video dawb, Email Marketing rau Newbies. Ob lub lis piam tom qab kev tshaj tawm, nws tau sau 1,100 tus tub ntxhais kawm, thaum kev nce qib tsis raug nqi ib dime - cov kab mob kis tau ua haujlwm. Hauv ib xyoos thiab ib nrab, ntau dua 4,000 tus neeg tau ua tiav cov chav kawm, thiab nws tseem tsim cov khoom muag txhua hli los ntawm kev xa tawm cov lus qhia. Cov nyiaj rov qab los ntawm kev nqis peev hauv nws qhov kev tsim tau dhau 400%.

Sau npe rau chav kawm email kev lag luam pub dawb →

9. Xov automation

Feem ntau cov neeg tsis tau npaj yuav khoom tam sim ntawd. Koj yuav tsum txhawb lawv txoj kev ntseeg siab thiab xav yuav koj cov khoom lossis kev pabcuam.

Kev lag luam automation yuav pab tsim kev sib txuas lus nrog tus neeg siv khoom zoo li nws tau txais cov lus raug raws sijhawm thiab ua qhov kev txiav txim uas koj xav tau los ntawm nws. Lub tswv yim yooj yim ua haujlwm: yog (tus neeg siv khoom ua haujlwm) → tom qab ntawd (koj cov lus teb rau nws qhov kev txiav txim) → thaum twg (lub sijhawm teb). Ua ke nrog cov ntawv xov xwm email, koj xyuas kom muaj kev sib txuas lus tas mus li thiab sijhawm nrog cov neeg yuav khoom. Hauv GetResponse qhov kev paub dhau los, email automation tuaj yeem nce cov neeg siv khoom them nyiaj los ntawm 228%.

10. Cov ntawv txais tos

Qhov no yog hom kev paub nrog tus neeg siv. Koj tos txais nws, qhia nws tias qhov kev tso npe tau ua tiav, thiab qhia nws tias yuav muaj dab tsi hauv daim ntawv xa ntawv. Koj tsis tas yuav yuam ib tug neeg mus yuav ib yam dab tsi nrog kev pab los ntawm cov ntawv txais tos, lawv txoj haujlwm yog tsim kom muaj kev sib raug zoo ntawm koj lub tuam txhab thiab cov neeg muaj peev xwm. Cov email no yuav tsum tau xa tam sim tom qab tau txais email chaw nyob, thaum tus neeg siv khoom tseem "kub".

Cov kws tshaj lij tshuaj pleev ib ce hom Janssen Cosmetics tau koom tes nrog GetResponse los xa email txais tos ntawm tsib email, txhua tus xa txhua peb hnub. Thaum thawj theem, tus neeg siv khoom tau qhia txog cov txiaj ntsig ntawm lub hom phiaj thiab tau muab cov cai tshaj tawm tus kheej.

Peb tsab ntawv tom ntej no tau mob siab rau cov teeb meem uas cuam tshuam rau cov neeg muaj peev xwm: hnub nyoog txog kev hloov ntawm daim tawv nqaij, saib xyuas thaj tsam ib puag ncig lub qhov muag, saib xyuas lub ntsej muag. Nyob rau hauv tsab ntawv kawg, lub tuam txhab tau muab rau npe rau kev sab laj nrog ib tug beautician dawb thiab tau txais ib txheej ntawm cov tshuaj pleev ib ce ua khoom plig.

Kev hloov pauv mus rau kev muag khoom yog 6.48%, thiab kev hloov pauv tau nce los ntawm 2%. Tsuas yog tsib txais tos email tau txhawb nqa txog 15% rau kev loj hlob txhua xyoo ntawm kev lag luam.

11. Neuromarketing

Nws yog ib txoj hauv kev uas kawm txog kev cuam tshuam ntawm cov neeg siv khoom siv kev paub hauv kev puas siab puas ntsws thiab neurophysiology. Tus txiv neej nws tus kheej tsis nkag siab tias vim li cas nws thiaj xaiv qhov no lossis qhov kev xaiv ntawd, tab sis nws twb tau ua lawm. Neuromarketing kawm txog tib neeg tus cwj pwm thiab kev cuam tshuam rau kev lag luam. Nov yog cov uas ua tau zoo tshaj plaws:

1. Ua ntej khoom plig - tom qab ntawd muag. Yog tias koj thawj zaug muab cov neeg siv khoom pub dawb thiab muaj txiaj ntsig zoo lossis kev pabcuam, ces nws nyuaj rau lawv tsis kam lees qhov kev yuav khoom.
2. Tsis yog luv nqi, tab sis khoom plig. Es tsis txhob "Yuav nrog luv nqi," qhia rau tus neeg siv khoom tias koj muaj khoom plig rau nws - qhov luv nqi tib yam. Ib qho yooj yim hloov hauv cov lus tuaj yeem ua rau cov lus teb nce ntxiv.
3. Cov nyhuv Restorff. Nws cov ntsiab lus yog qhov khoom uas sawv tawm ntawm ntau lub ntsiab lus zoo sib xws. Ntxiv lub pob nyem hu-rau-ua haujlwm rau qhov pib ntawm koj tus email kom paub tseeb tias tus neeg siv yuav pom nws.
4. Kho cov xim. Piv txwv li, nws yog qhov zoo dua los ua kom lub pob txiv kab ntxwv - cov xim no txhawb kev ua haujlwm, tab sis tsis nruj li liab.
5. Cov khawv koob ntawm cov lej. Yog tias koj txhawb cov lus nrog cov txiaj ntsig kev tshawb fawb, ua rau lawv zoo li ntuj thiab ntseeg tau. Cov kab lus "99, 41% ntawm cov neeg yuav khoom xaiv peb cov khoom" muaj kev ntseeg siab ntau dua li cov ntaub ntawv qub nrog rau kev hais txog 99% ntawm cov neeg yuav khoom.

12. Kev tshuaj xyuas cov khoom lag luam

Kev tshuaj xyuas los ntawm cov neeg siv khoom tiag tiag ua haujlwm zoo tshaj plaws. Siv cov ntaub ntawv txheeb xyuas: qhov teeb meem dab tsi uas tus neeg siv khoom muaj, cov kev daws teeb meem nws pom thiab vim li cas nws xaiv koj, cov cuab yeej twg nws siv thiab nws tau txais dab tsi thaum kawg.

Cov neeg siv xav saib cov yees duab dua li nyeem cov ntawv. Qhov no yog qhov tseem ceeb tshwj xeeb tshaj yog rau xyoo txhiab xyoo: hauv plaub ntawm tsib kis, thaum txiav txim siab yuav khoom, lawv raug coj los ntawm cov yeeb yaj kiab. Yees duab ntawm lub xaib nce kev muag khoom: raws li GetResponse qhov kev paub, kev hloov pauv tuaj yeem loj hlob mus txog 34%.

13. Muag webinars

Kev sib txuas lus nrog tus neeg tiag tiag ua rau muaj kev ntseeg siab, thiab hom kev sib tham sib pab kom tau cov lus teb rau tag nrho koj cov lus nug. Txhawm rau tsim tag nrho cov xwm txheej rau kev muag khoom, muab cov neeg saib qhov txuas mus rau nplooj ntawv tsaws qhov twg cov khoom muag thiab nthuav tawm cov cai tshaj tawm.

Ntawm GetResponse platform, koj tuaj yeem tuav lub webinar, tso lub sijhawm ceeb toom xa ntawv, tham nrog cov neeg saib, sau cov xov xwm tshaj tawm thiab xa mus rau cov neeg uas tsis tau nws.

Tom qab lub webinar, koj yuav tau txais cov ncauj lus qhia ntxaws txog qhov twg cov neeg tuaj koom tuaj, lawv tau saib qhov kev tshaj tawm ntev npaum li cas, thiab pes tsawg ntawm lawv tau yuav khoom.

14. Hla-promo

Hla-promo yog kev sib koom ua ke ntawm ntau lub tuam txhab. Koj yuav sau ntau tus neeg saib thiab ua kom cov txiaj ntsig ntawm webinar yog tias koj nyiam cov neeg koom tes. Cov no tej zaum yuav yog cov tuam txhab uas koj ua haujlwm nrog tib lub lag luam tab sis tsis nyob hauv kev sib tw. Koj muaj cov hom phiaj zoo sib xws, cov teeb meem zoo sib xws, uas txhais tau hais tias koj tuaj yeem daws lawv ua ke.

Thaum Lub Kaum Hli 2017, GetResponse, qhov kawg-rau-kawg analytics service Roistat thiab PPC tswj platform Origami tuav lub rooj sib tham hauv webinar-raws li "Yuav ua li cas nce muag yam tsis tau nce koj cov peev nyiaj tshaj tawm". Lub rooj sib tham tau npaj siv GetResponse cov cuab yeej: nplooj ntawv tsaws, ob emails thiab tshaj tawm hauv online.

Lub rooj sib tham tau nyiam 1,116 tus neeg koom, nrog 673 tus neeg tuaj ntawm GetResponse cov koom tes. Kev hloov pauv los ntawm nplooj ntawv tsaws yog 67, 31%, 32 cov neeg siv khoom tshiab tuaj.

15. Email ntawv xov xwm

Txawm hais tias kev txhim kho ntawm kev sib txuas lus tshiab, kev lag luam email tseem muaj txiaj ntsig. Raws li SalesForce CRM platform, koj tuaj yeem nqis peev $ 1 hauv email thiab tau txais $ 44.25 rov qab. Tsim koj tus email lag luam txoj cai los ntawm qhov pib: txuag koj lub sijhawm thiab ua kom koj cov emails automate.

GetResponse muaj Lub Sijhawm Zoo Tshaj Plaws: cov kev pabcuam ntse ntsuas nws tus kheej thaum koj cov neeg siv khoom qhib email feem ntau, thiab xa cov lus rau lub sijhawm ntawd. Thaum lub sij hawm sim ntawm no feature, tus email qhib tus nqi nce 23%, thiab tus naj npawb ntawm clicks tau nce mus rau 20%.

Khoom plig rau cov neeg nyeem Lifehacker - video ntawm #GRDigitalTalks qhov project nrog kev loj hlob hacking guru Roman Kumar Vias, uas hais txog cov lus qhia ci ntsa iab ntawm kev lag luam qis rau kev pib ua lag luam.