Stepan Pachikov, Evernote: "Lub luag haujlwm ntawm Evernote yog ua kom tus neeg ntse dua thiab zoo dua"

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Thawj cov qauv ntawm Evernote tau tshwm sim hauv 2001, thiab tag nrho version - hauv 2004. Rau 11 xyoo ntawm nws lub neej, qhov kev pab cuam tau dhau los ua ib feem tseem ceeb ntawm lub neej ntawm yuav luag txhua tus neeg ua haujlwm hauv Is Taws Nem. "MakRadar" hu rau tus tsim ntawm Evernote Stepan Pachikov thiab tham nrog nws txog kev tsim Evernote, nrog rau Stepan txoj kev koom tes hauv kev txhim kho Apple Newton.

Koj tau koom nrog hauv kev tsim ntawm Apple Newton PDA. Txij li thaum twg koj tuaj koom thiab koj ua dab tsi nyob rau ntawd?

Nws tsis yog tag nrho hais tias kuv tau koom nrog hauv kev tsim ntawm tes. Nws yuav yog qhov tseeb dua hais tias kuv tau koom nrog hauv kev tsim cov thev naus laus zis tseem ceeb ntawm cov khoom siv tes no. Thaum lub sij hawm, kuv tau fascinated los ntawm lub tswv yim tias kev sau ntawv yog ib qho tseem ceeb heev ntawm tus me nyuam lub hlwb kev loj hlob. Thaum tus me nyuam sau tsab ntawv "a", nws siv li ntawm 200 cov leeg uas cuam tshuam nrog lub paj hlwb cortex. Thiab peb xav ua ib qho kev ua si los txhawb cov menyuam kom txawj sau ntawv. Tus me nyuam yuav xav tias lub khoos phis tawj sim nkag siab qhov uas tus menyuam tau sau, tab sis qhov tseeb nws yog kev cob qhia rau kev loj hlob ntawm lub hlwb. Nws thiaj li tshwm sim uas peb tau qhia peb cov thev naus laus zis ntawm Comdex xyoo 1990. Peb yog tib lub tuam txhab los ntawm USSR. Ib kab ntawm cov neeg sau xov xwm tau teem caij rau peb, CNN tau kaw qhov kev sib tham ntev nrog peb. Peb tau nrov nrov hauv Asmeskas. Thiab nws thiaj li tshwm sim tias Apple tuaj rau peb.

Apple zoo li cas xyoo ntawd? Puas muaj, piv txwv li, tib theem siab ntawm kev zais cia txog kev tso tawm cov khoom tshiab raws li tam sim no?

Tsis muaj dab tsi hloov. Peb tau qhia peb cov thev naus laus zis rau Larry Tesler (Apple Newton project manager. - Ed.). Peb siv cov nkauj Beatles ua phau ntawv txhais lus Askiv. Lub demo tau ua tiav, thiab Apple muab peb daim ntawv cog lus, tab sis nrog ib qho xwm txheej. Lawv cov neeg ua haujlwm yuav tsum nyob hauv Moscow rau ib hlis thiab nyob hauv peb lub hoobkas. Lawv ntshai tias nyob rau qee kis peb mam li ploj mus. Apple tau kos npe rau ntau lab daus las nrog peb yam tsis tau qhia peb tias lawv yuav siv peb li cas. Apple mus txog rau lub sijhawm kawg zais qhov kev txhim kho ntawm nws lub tes tuav ntawm peb. Peb tau ua haujlwm ntawm specs tsis pom cov khoom siv thiab yuav luag tsis paub txog dab tsi.

Thaum Apple tshaj tawm Apple Newton, peb ntshai heev. Kuv sim piav qhia rau Larry Tesler tias yog peb paub tias peb tab tom ua dab tsi rau technology, peb yuav ua txhua yam txawv. Tab sis nws lig dhau lawm.

Vim li cas Apple Newton thiaj li xaus rau hauv lub plua plav ntawm keeb kwm?

Apple yeej ib txwm muaj lub siab nyiam ua hype ncig nws cov khoom. Lawv tsa lub hype nyob ib ncig ntawm Apple Newton tab sis overdid nws. Lawv tau cog lus ntau dhau lawm. Ntawm ib lub rooj sib tham, kuv zaum ntawm theem nrog Esther Dyson (American venture capitalist - Ed.) Thiab teb cov lus nug. Kuv cov lus Askiv tsis zoo tam sim no, tab sis tom qab ntawd nws tsuas yog phem heev. Thiab ib co txiv neej nyob rau hauv lub tsev qw indignantly, swore, liam kuv ntawm ib yam dab tsi. Kuv tsis tshua paub tias nws raug foom vim Newton tsis nkag siab nws cov ntawv sau. Kuv tau hais tias nws kaw qhov kev lees paub thiab tso cov ntawv sau ntawm tes - nws tseem muaj txiaj ntsig zoo. Qhov uas nws ua siab dawb hais tias nws tus kheej tsis to taub nws tus kheej sau ntawv. Tus txiv neej tau ntseeg tias lub computer yuav tsum nkag siab zoo dua cov ntawv sau. Qhov no yog qhov kev cia siab los ntawm Apple Newton. Tsis tas li ntawd, kev muaj peev xwm ntawm Newton lagged qab lub niaj hnub iPhone los ntawm ib txhiab zaus.

Lub tswv yim rau Evernote tuaj txog li cas?

Lub tswv yim tuaj rau kuv thaum lub caij nplooj ntoos hlav xyoo 2000. Ib qho ntawm cov khoom siv tau zoo tshaj plaws ntawm Apple Newton yog qhov khoom noj tsis kawg. Xws li cov ntawv sau digital uas tuaj yeem raug mob nce thiab nqis ntawm qhov sib txawv. Kuv yeej nyiam lub tswv yim no ntawm kev pom kev tshawb nrhiav cov ntaub ntawv thiab, nrog kev ploj ntawm Newton, kuv xav rov tsim nws. Thiab hauv thawj version ntawm Evernote rau Windows hauv 2004, kuv tau ua qhov no. Nws hu ua "winder". Txhua yam pib nrog lub fact tias nyob rau hauv lub caij nplooj ntoos hlav ntawm 2000 kuv sim ntxias Zhenya Veselov (tus tsim tawm ntawm cov ntawv nyeem editor "Lexicon" - Ed.) kom tawm ntawm Microsoft thiab coj mus rau qhov project no. Zhenya tsis twv. Thiab kuv tau ncua qhov project rau ob xyoos. Tom qab tsiv mus rau New York, kuv tau hais txog lub tswv yim rau Edik Talnykin, ces CTO ntawm kuv thawj lub tuam txhab ParaGraph. Nws sau thawj tus qauv ntawm Evernote. Thiab kuv txiav txim siab los ua ib lub tuam txhab. Sau, raws li lawv hais tam sim no, ib qho nyiaj ntawm "tus tim tswv" nyiaj. Xyoo 2003, kuv tau ntiav Petr Kvitek (tus tsim ntawm DOS 866 thiab Windows 1251 code table, tus tsim ntawm FIDO hauv Russia. - Ed.). Lub phiaj xwm pib loj hlob ntawm tus nqi ntawm ParaGraph cov neeg ua haujlwm uas ua haujlwm nrog Apple Newton. Xyoo 2004, lawv tau hloov mus rau Evernote los ntawm kuv lub tuam txhab, ParaScript, uas cuam tshuam nrog chaw nyob thiab tshawb xyuas kev lees paub. Tag nrho Asmeskas xa ntawv siv peb cov ntawv nyeem thev naus laus zis.

Xyoo 2004, peb tau ua peb thawj zaug kev nthuav qhia pej xeem ntawm Evernote hauv La Jolla, California. Kuv tau sau cov ntawv sau rau ntawm lub rooj tsavxwm, tom qab ntawd thaij duab hauv kuv lub xov tooj thiab xa mus rau Evernote. Tom qab ntawd kuv ntaus ib lo lus ntawm cov keyboard, thiab lub computer pom cov ntawv. Thaum xub thawj peb tsuas ua haujlwm nrog Windows. Kev ua haujlwm tau mus qeeb heev, peb tsis muaj nyiaj txaus, thiab kuv tsis tuaj yeem nce qhov yuav tsum tau nqis peev. Xyoo 2007, kuv tau ntsib Phil Libin (CEO ntawm Evernote los ntawm 2007 txog 2015 - Ed.) Thiab caw nws los ua tus thawj coj. Phil sai shoveled tag nrho lub tuam txhab, nrhiav nyiaj, coj nyob rau hauv ib tug muaj zog pab neeg ntawm architects, marketers, thiab peb sai sai nce toj. Ua li cas txhua yam zoo sib xws: Kuv ntiav Phil, tus neeg uas ntseeg Yabloko, thawj iPhone tawm, thiab cov nyiaj los ntawm cov tub ua lag luam tau tshwm sim. Lub sijhawm ntawd, peb pom tau tias Evernote yuav tsum tsis txhob nco qab thiab nrhiav cov ntaub ntawv xwb, tab sis kuj tseem pab txiav txim siab. Ntawd yog, los ntawm lub tswv yim ntawm kev nthuav dav tib neeg lub cim xeeb, peb tau txav mus rau lub tswv yim ntawm kev nthuav dav tib neeg lub hlwb, dhau sijhawm - mus rau kev tsim cov kev txawj ntse.

Koj puas pom zoo sau cov ntaub ntawv hauv Evernote tsis tu ncua, piv txwv li, siv Google Glass?

Kuv tawm tsam txoj hauv kev no rau ib qho laj thawj yooj yim. Yuav kom nrhiav tau ib yam dab tsi, koj yuav tsum paub tias nws nyob ntawd. Piv txwv li, koj paub tias koj muaj tus yuam sij 8 × 12 qhov twg hauv koj lub tsev. Koj yuav pom nws sai lossis tom qab. Thiab yog tias koj tsis paub tias koj muaj tus yuam sij no, txawm koj tshawb nrhiav, koj yuav tsis pom nws. Yog li ntawd, cov ntaub ntawv hauv Evernote yuav tsum tau nkag los ntawm koj.

Koj tus kheej ua haujlwm nrog Evernote li cas?

Kuv muaj tshaj 20,000 sau ntawv. Txawm hais tias kuv tawm tsam phau ntawv sau, kuv tseem yuav tsum tau tsim lawv. Kuv muaj tag nrho kuv cov passwords hauv ib phau ntawv, thiab kuv cov ntaub ntawv kho mob nyob rau lwm qhov. Kuv muaj 10 phau ntawv sau tag nrho. Muaj ib zaug kuv yog tus txhawb nqa cov ntawv sau. Kuv tau tsim ntau yam ntawm lawv, tab sis kuv tsis tau siv nws ntev, vim nws yooj yim dua rau kuv nrhiav cov ntaub ntawv los ntawm kev nco qab xyoo daim ntawv tsim thiab hais txog qhov nws hais. Kuv siv clipper ntau heev. Nov yog qhov kuv nyiam tshaj ntawm Evernote. Kuv feem ntau siv kuv lub koob yees duab iPhone ua scanner. Kuv qhib lub koob yees duab los ntawm Evernote thiab thaij duab ntawm daim ntawv lo, cim npe, cov npe khoom, thiab yuav luag txhua yam. Rov qab rau xyoo 2004, kuv xav tias lub xov tooj ntawm tus neeg txhais tes yuav dhau los ua lub cim xeeb thoob ntiaj teb, thiab kuv chim siab heev thaum kuv yuav lub iPhone xyoo 2007. Nws muaj lub koob yees duab phem. Nws tsis tuaj yeem ua haujlwm hauv hom scanner. Kuv tus kheej tau siv ntau lub dag zog los txhawb rau lub taub hau ntawm Apple cov neeg ua haujlwm xav tau kev ua haujlwm zoo li lub scanner. Kuv muaj kev sib ntsib nrog lawv thiab lwm yam. Kuv vam tias kuv txoj haujlwm yog ib qho ntawm cov laj thawj uas Apple ua lub koob yees duab zoo nyob rau tiam tom ntej ntawm iPhone.

Thawj daim ntawv yog dab tsi?

Cia peb kuaj sai sai. Thawj daim ntawv uas kuv tau rov qab rau hauv tus qauv ntawm Evernote hauv 2001, thiab qhov no yog ib daim ntawv qhia txog kuv cov qib roj cholesterol. Txij xyoo 2002, kuv tau sau tseg tsis tu ncua.

Koj puas tuaj yeem qhia qee lub neej hacks rau kev ua haujlwm nrog Evernote?

Nws zoo li kuv tias tam sim no kuv yuav hais cov lus pom tseeb. Kuv tsis tub nkeeg sau keywords rau daim ntawv. Piv txwv li, thaum npaj rau kev xam phaj nrog koj, kuv tsim ib daim ntawv qhia txog kev xam phaj thiab sau cov ntsiab lus tseem ceeb: "kev xam phaj", koj lub xeem, hnub tim thiab lub sijhawm. Ib qho ntawm kuv cov ntawv sau muaj lub npe, uas feem ntau tseem ceeb hauv kab laug sab. Thiab kuv sau cov ntaub ntawv tseem ceeb hauv lub npe kom pom nws hauv qhov pub.

Evernote twb muaj ntau dua 65 lab cov neeg siv. Puas yog tus qauv kev lag luam freemium pom zoo rau nws tus kheej?

Nws yog Phil Libin qhov kev txiav txim siab. Tau kawg, nws nyuaj heev rau kev ua lag luam thiab txhim kho nws yam tsis tau txais nyiaj. Ntau lub tuam txhab hauv internet nyob ntawm kev tshaj tawm. Piv txwv li, Google. Qhov no yog tus qauv zoo hauv txhua qhov kev hwm. Evernote tsis tuaj yeem siv tus qauv tshaj tawm vim tias peb tsis nyeem koj cov ntawv. Peb tau txiav txim siab txij thaum pib tias peb yuav tsis ua qhov no. Txawm hais tias peb tuaj yeem ua nws tsis muaj kev cuam tshuam, yam tsis muaj kev ua txhaum koj tus kheej, thiab paub lub koob yees duab koj yuav, qhov twg koj mus so, thiab lwm yam. Peb tsis ua qhov no vim peb ntseeg tias nws ua txhaum txoj cai ntiag tug. Lwm txoj kev yog muag ib yam dab tsi. Piv txwv li, ib qho iPhone app. Phil xaiv tus qauv freemium thiab kuv pom zoo nrog nws.

Qhov feem pua ntawm cov neeg siv them nyiaj yog dab tsi?

Kuv tsis tuaj yeem hais meej, qhov nruab nrab ntawm 6-8%. Peb khwv tau zoo. Yuav muaj ntau dua yog tias muaj qee yam hloov pauv. Koj xav tias dab tsi yog qhov tseem ceeb ntawm Evernote uas koj xav tau hauv qhov them nyiaj, tab sis tsis yog nyob rau hauv cov dawb version?

Tej zaum OCR ntawm cov duab?

Tsis muaj. Nws yog peb qhov kev lag luam txhaum cai uas koj tsis paub txog nws. Lub ntsiab lus yog tias nyob rau hauv lub dawb version, sau ntawv tsis khaws cia rau hauv lub xov tooj. Koj xav tau internet txhua lub sijhawm los nrhiav cov ntawv koj xav tau. Lub ntsiab kom zoo dua ntawm qhov them nyiaj version yog tias tag nrho cov ntawv sau hauv zos thiab khaws cia hauv koj lub xov tooj. Hmoov tsis zoo, qhov no yog qhov tsis zoo hauv peb kev lag luam, uas kuv tau them nyiaj ntau zaus.

Koj pom li cas yav tom ntej ntawm Evernote thiab kev lag luam IT tag nrho?

Kuv yog tus txhawb nqa ntawm Kurzweil (futurologist, tus sau lub tswv yim ntawm kev siv thev naus laus zis. - Ed.). Nws phau ntawv The Singularity Is Near about human-machine civilization ua rau kuv lub siab xav. Kuv ntseeg hais tias nej, kuv, thiab tej zaum peb cov me nyuam yog cov neeg tiam kawg nkaus. Cov tiam tom ntej ntawm tib neeg yuav tsis txawj tuag thiab yuav muaj nyob rau hauv daim ntawv uas nyuaj rau twv tam sim no, tab sis nws yuav yog ib qho kev sib txuas ntawm biotechnology thiab cybernetics.

Kuv txhawj xeeb tias yav tom ntej no conglomerate yuav muaj ib tug me me sib koom ntawm cov neeg peb thiab cov creatures uas peb yuav ua nyob rau hauv 4-5 tiam. Yog li ntawd, tib txoj hauv kev rau peb tsis yog kom tsis txhob muaj kev vam meej, tab sis coj nws mus. Rau kuv, yav tom ntej ntawm Evernote yog, nyob rau hauv ib qho kev txiav txim, ib qho kev sim muab lub hauv ntej ntawm tib neeg lub siab nyob rau hauv kev tawm tsam ntawm kev nce qib hauv computer txawj ntse thiab kev txawj ntse lom. Tej zaum koj yuav paub txog Stephen Hawking cov lus ceeb toom tias tib neeg saib tsis taus qhov kev phom sij ntawm kev txawj ntse hauv computer. Peb yuav tsum tau ua hauj lwm rau peb lub cev, peb lub hlwb, kom txhim kho nyob rau hauv ib tug zoo kawg li ceev ceev, thiaj li hais tias nyob rau hauv lub neej yav tom ntej symbiosis peb coj ib tug tsim nyog qhov chaw thiab thiaj li hais tias peb cov kab lis kev cai thiab keeb kwm yuav kuj sib koom ua ke nyob rau hauv no. Nws yog precisely nyob rau hauv lub ceev txoj kev loj hlob ntawm tib neeg lub cev thiab lub hlwb uas kuv pom kev loj hlob ntawm Evernote thiab computer technology.

Tam sim no rau kev lag luam IT tag nrho. Yog hais tias kuv yog ib tug venture capitalist, ces kuv yuav nqis peev nyob rau hauv biological computers. Ntawm kuv cov haujlwm ntau, muaj ib qho uas tshwj xeeb tshaj yog rau kuv tam sim no thiab uas kuv tsis tau siv. Qhov no yog ib qho kev sim kom nkag siab tias cov lus programming ntawm cov kab mob lom neeg ua haujlwm li cas. Piv txwv li, ib tug kab laug sab weave ib lub web. Nws yog tseeb tias qee qhov kev pab cuam tab tom khiav. Kab laug sab tsis tau kawm ua lub vev xaib, nws yog programmed hauv nws. Nws yog tseeb hais tias qhov kev pab cuam yog heev complex. Siv rau hauv cov av noo, qhov kub thiab txias, thaj chaw qhov chaw, hnub poob thiab hnub tuaj, thiab lwm yam. Sau ib qho kev pab cuam uas ua rau lub vev xaib zoo li kab laug sab yog ib txoj haujlwm rau cov programmers tsis tseem ceeb. Qhov kev pab cuam no raug kaw rau qhov chaw. Ncua tseg rau hauv DNA. Hauv qee hom lus. Cov lus no yuav tsum yog hom lus siab. Vim hais tias evolution yuav ua tsis tau yog hais tias cov lus yog cov lus sib dhos dhau lawm. Cov lus qib siab tso cai rau koj hloov kho qhov kev pab cuam sai, rov tsim kho, txhim kho nws.

Nws yog tseeb hais tias cov lus yog object-oriented. Tab sis nws ua haujlwm li cas, nws cov logic thiab cov qauv yog dab tsi - koj yuav tsum nkag siab qhov no txhawm rau kawm paub siv nws. Kuv pom yav tom ntej ntawm lub computer kev lag luam nyob rau hauv no heev txoj kev - nyob rau hauv ib qho kev sim los txhim kho peb cov kab mob lom.