Yuav ua li cas Steve Jobs Brainstorms

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Thaum 31, Steve Jobs tawm Apple thiab nrhiav NeXT. Thaum nws pib, nrog rau ntawm Apple, Txoj Haujlwm tau ua kev sib tham txog kev xav. Nws tau ua nws txoj hauv kev tshwj xeeb, nrog nws lub tswv yim zoo, kev mob siab rau thiab kev ntseeg tob tias nws yog. Hauv cov ntawv tshaj tawm no, peb yuav qhia cov lus qhia twg tuaj yeem kawm los ntawm cov khoom sau no thiab yuav kawm dab tsi los ntawm kev lag luam ntse.

Steve Jobs txoj kev tswj hwm tau raug tshuaj xyuas ntau pua zaus, ob qho tib si zoo thiab tsis zoo. Hlub nws lossis ntxub nws, koj tsis tuaj yeem tsis lees paub nws qhov kev ua tiav: hauv lub sijhawm luv luv, nws tau tsim lub tuam txhab ua tau zoo tshaj plaws hauv ntiaj teb.

Txawm li cas los xij, ua ntej ntawd, xyoo 1985, Cov Haujlwm tseem yuav tsum tau tawm ntawm Apple. Ob peb hlis tom qab, nws nrhiav tau lwm lub tuam txhab. Hu ua NeXT, qhov pib tau tsom mus rau kev tsim cov khoos phis tawj muaj zog rau kev kawm qib siab.

Ib pab neeg txawj ntse tau tawm ntawm Apple los koom nrog Txoj Haujlwm hauv nws lub tuam txhab tshiab - ntxiv pov thawj tias tib neeg ntseeg nws.

Hauv daim vis dis aus hauv qab no, koj tuaj yeem pom cov ntsiab lus los ntawm kev sib tham hauv hlwb uas Cov Haujlwm tau ua hauv thawj peb lub hlis ntawm lub tuam txhab muaj nyob.

Txhua tus neeg ua lag luam tuaj yeem ua ntau yam ntawm Txoj Haujlwm tus cwj pwm thiab kawm yuav ua li cas los tswj cov rooj sib tham kom zoo dua hauv lawv lub tuam txhab.

Yam tsawg kawg yog yim lub ntsiab lus hauv daim vis dis aus no tseem ceeb. Hauv qab no peb yuav qhia koj ntxiv txog lawv nrog lub sijhawm.

Qhia koj lub siab (4:58)

Cov hauj lwm muaj lub peev xwm tshwj xeeb ua tus tshaj tawm, thiab nws cov txuj ci tau nthuav tawm tag nrho hauv nws cov lus qhib.

Raws li koj tau pom, nws muaj kev txaus siab, nws cov lus yog ntuj. Thiab tseem ceeb tshaj, nws yeej ntseeg qhov nws hais.

Yog tias ib lub tswv yim tsis txhawb koj hauv thawj qhov chaw, nws yuav tsis txhawb leej twg.

Nco ntsoov tsim tus nqi (5:40)

Peb koom nrog qhov project no vim nws yeej ntes peb … Vim tias peb mob siab txog kev kawm qib siab. Tsis yog vim peb tsuas xav tau nyiaj xwb.

Steve Jobs

Dab tsi tuaj yeem ua rau tus neeg ua lag luam txias dua li paub tias koj cov khoom lossis kev pabcuam txhim kho ib tus neeg lub neej thiab cov neeg nkag siab qhov no?

Muab koj pab neeg mus xeem (6:15)

Thoob plaws hauv daim vis dis aus, Txoj Haujlwm sim nws cov neeg, nws nug lawv cov lus nug tsis xis nyob thiab kos cov lus xaus los ntawm qhov lawv hais.

Nws tsis ua dab tsi rau kev tso cai thiab xav paub vim li cas tib neeg ua li no. Thiab feem ntau nws qhia lawv bluntly thaum nws tsis pom zoo.

Yog, Txoj Haujlwm tuaj yeem ua tus thawj coj. Tab sis Guy Kawaski, uas tau ua haujlwm nrog Jobs ob zaug, tau sau tseg:

Yog tias koj nug Apple cov neeg ua haujlwm vim li cas lawv tso tag nrho cov kev nyuaj ntawm kev ua haujlwm rau lub tuam txhab no, lawv yuav teb koj: "Vim Apple tso cai rau koj ua txoj haujlwm zoo tshaj plaws hauv koj txoj haujlwm tag nrho."

Guy Kawaski

Nyob rau hauv chav kawm (6:53)

Koj xav tau ib tus neeg uas yuav ceeb toom koj tias koj nyob ntawm txoj kev raug thiab txav mus rau koj lub hom phiaj. Feem ntau, thaum koj yuav tsum taug kev ntau txhiab mais, thiab koj tsuas yog ua thawj kauj ruam xwb, nws zoo nkaus li tias qhov no yog txoj hauv kev tsis muaj tseeb, thiab nws yuav pab tau ntau heev yog tias ib tug neeg hais tias: “Yog li, peb twb yog ib kauj ruam ze dua… Lub hom phiaj, ntawm chav kawm, muaj … Qhov no tsis yog mirage qhov chaw nyob deb."

Steve Jobs

Raws li koj lub tuam txhab loj hlob, nws yog ib qho yooj yim kom poob kev paub txog qhov tseem ceeb. Txawm li cas los xij, koj yuav tsum tsis txhob cuam tshuam rau tej yam koj ntseeg.

Nws yog vim li no tias Txoj Haujlwm raug ncaws tawm ntawm Apple hauv 1985, tab sis vim li no, nws raug coj rov qab, thiab Apple nws tus kheej tau ua tiav zoo.

Ua ntej yuav tsum yog (7:26)

Raws li pab pawg NeXT tham txog lawv qhov tseem ceeb, koj tuaj yeem pom Steve Jobs lub peev xwm tshwj xeeb los tsom rau yam tseem ceeb tshaj plaws thiab, qhov tseem ceeb tshaj, tiv thaiv nws cov kev xav txog vim li cas nws yog qhov tseem ceeb tshaj plaws.

Thaum cov neeg koom tes sib tw qhov tseem ceeb thib ib (ua kom tus nqi ntawm lub computer ntawm $ 3,000), Cov Haujlwm tau tiv thaiv nws:

Yog lub khoos phis tawj ceev peb zaug, lawv yuav tsis them $ 4,000. Txawm li cas los xij nws yuav raug nqi $ 3,000 lossis lawv yuav tsis yuav. Nws yog tej yam yees siv … Lawv xav tias nws muaj ntau. Txawm hais tias muaj tseeb los tsis yog, peb tau teeb tsa tus nqi zoo li no thiab peb tuaj yeem tso siab tau.

Steve Jobs

Thiab pab neeg tau pom zoo nrog lawv cov thawj coj - tus nqi tseem yog tus thib ob tseem ceeb.

Koj paub dab tsi tseem ceeb, tab sis koj puas tuaj yeem ua pov thawj vim li cas nws tseem ceeb? Yog tias koj ua tau, koj pab neeg yuav ua raws koj.

Xav tias thaum twg los cuam tshuam (11:20)

Hauv daim vis dis aus, ib tus ntawm pab pawg pib hais lus ntev, nws qhov kev sib cav mus ntxiv, thiab Txoj Haujlwm zoo li ntsiag to … thaum xub thawj. Tab sis thaum nws txuas ntxiv mus, nws lub siab ntev dhau mus. Thiab nws cuam tshuam nws, tsis cia nws ua tiav.

Nws feem ntau tshwm sim tias ib tug ntawm cov neeg tuaj koom lub rooj sib tham hais ntev dhau lawm, tab sis txhua leej txhua tus paub cai dhau los cuam tshuam. Qhov kev tshwm sim no ua rau koj xav txog qhov tseem ceeb npaum li cas qee zaum cuam tshuam qhov tsis muaj qhov kawg.

Nws yog ib qho tseem ceeb kom ua tau ib tug zoo mloog. Ua siab ntev. Tab sis paub yuav ua li cas txwv tus neeg hais lus thaum lub sijhawm - txoj kev no koj yuav txuag koj lub sijhawm thiab cov peev txheej.

Kawm los ntawm yav dhau los, tab sis tsis txhob cia koj tus kheej raug ntes hauv nws (12:05)

Thaum ib tug tswv cuab ntawm pab neeg tau hais txog qhov ua yuam kev yav dhau los, Jobs hais tias:

Kuv tsis xav hnov: "Tsuas yog vim peb tsis ua tiav lub sijhawm kawg, nws yuav tsis ua haujlwm hnub no …" Qhov no yog lub sijhawm peb tau txais hnub no. Qhov no yog ib lub caij nyoog zoo.

Steve Jobs

Txhua tus neeg ua lag luam zoo paub tias kev ua yuam kev yog ib feem ntawm cov txheej txheem. Qhov ntau koj sim, qhov ntau koj ua yuam kev thiab poob, tab sis kev vam meej yeej ib txwm nyob ib ncig ntawm lub ces kaum. Koj tsuas yog yuav tsum nrhiav nws.

Tsom ntsoov rau qhov zoo (13:00)

Kuv pom kuv tus kheej ua ib daim ntawv teev cov khoom uas peb tsis paub, tab sis tom qab ntawd kuv nco ntsoov tias peb lub tuam txhab tsuas yog 90 hnub xwb. Thiab kuv saib txhua yam peb tau ua txhua lub sijhawm no, thiab nws zoo kawg li qhov peb tau tuaj hauv 90 hnub.

Steve Jobs

Thaum koj muaj txoj kev ntev ua ntej koj, nws yuav pab tau kom tsom ntsoov rau yam koj twb tau ua lawm. Nco ntsoov qhov koj tau kawm thiab koj tau ua tiav dab tsi. Qhov no yuav ua rau koj muaj zog thiab kev txhawb zog kom mus tom ntej.