REVIEW: "Kev cai ntse" - tsa koj "tus kws sau pw tsaug zog"

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Phau ntawv, uas yuav tau tham txog niaj hnub no hauv lub ntsiab lus tas li ntawm Lifehacker, tau mob siab rau ib qho ntawm cov haujlwm nyuaj tshaj plaws thiab zoo siab rau cov neeg uas, los ntawm lub caij nyoog lossis los ntawm kev ua haujlwm tsim nyog, koom nrog hauv kev tsim cov ntawv thiab tshawb nrhiav cov tswv yim. Peb tab tom tham txog ib qho tshiab ntawm lub caij ntuj sov 2013: phau ntawv qhia kev sau ntawv dawb los ntawm Mark Levy hu ua "Custom Genius."

Nws tshwm sim rau koj: koj yuav tsum tau npaj ib tsab xov xwm loj ntawm qhov teeb meem tseem ceeb thiab sib tham - thiab koj tsis tuaj yeem sau ib kab? Los yog lub taub hau ntawm lub tuam tsev xav kom ua ib daim ntawv teev cov tswv yim los txhawb cov khoom tshiab nyob rau hauv ib teev - thiab koj lub taub hau yog khoob thiab nyob ntsiag to, zoo li nyob rau hauv lub chav ua noj rooj tom qab ib tug general tu? Thiab tseem phem dua - yog tias koj tus kheej qhov project xav kom koj mloog thiab koj cov lus thov tshiab, thiab koj twb qaug zog hauv kev tshawb nrhiav ib yam dab tsi tshiab thiab xav tias koj tau daig tag "ntawm qhov kawg." Thiab yuav ua li cas?!

Freewriting - sau dawb - tus sau suav hais tias tsis yog ib qho kev nco qab zoo ib yam, tab sis yog txoj hauv kev tshiab los tsim cov tswv yim thiab teeb tsa kev xav hauv nws lub taub hau.

Nws zoo li cas? Siv tus cwj mem, ntawv - lossis qhib lub laptop, yog tias koj tau tsim cov ntawv tsis lees paub los ntawm tsev kawm ntawv - thiab sau ntawv. Sau dab tsi los rau hauv siab. "Nws yog qhov yooj yim?!" - koj nug incredulously. Yog lawm, yog nws. Tab sis nws tsis yog txhua yam yooj yim: freewriting muaj nws tus kheej txoj cai thiab nuances; Tsis tas li ntawd, mastering cov txheej txheem freewriting qhia peb ib yam dab tsi, uas kuv thov kom tham txog nyias.

Cov lus qhia los ntawm Phau Ntawv Mark Levy

1. Freewriting - raws li twb tau hais lawm - yog ib txoj hauv kev los tsim cov tswv yim. Nws txawv ntawm tus qauv kev tawm tswv yim hauv qhov no koj nyob hauv lub luag haujlwm ntawm ob lub tshuab hluav taws xob thiab tus neeg tawm tswv yim ntawm cov tswv yim.

2. Tsis txhob overdo nws- thiab cov txiaj ntsig yuav pib tshwm ib los ntawm ib qho. Xav txog kev sau ntawv dawb raws li kev sib tw kis las rov qab.

3. Freewriting, ntxiv rau qhov ntws ntawm cov lus, pauv mus rau ntawv lossis npo, yog ib txoj hauv kev tshawb nrhiav kev sib koom tes rau koj qhov kev tshoov siab … Txhawm rau cais tawm thiab ntes cov tswv yim muaj txiaj ntsig hauv cov kwj dej no, koj yuav tsum tsim kom muaj ntau "kev hais lus tsis zoo". Yog hais tias koj lub siab ua intuitively, feem ntau tsis ua raws li kev ceev ntawm kev sau ntawv, koj yuav - oddly txaus - tau txais txiaj ntsig ntau dua yog tias koj xav txog txhua kab lus thiab ua tib zoo luam txhua tsab ntawv.

4. Freewriting zoo ib yam li khiav sprints.; thiab yog li xav tau lub sijhawm teem sijhawm, lub sijhawm meej meej (los ntawm 10 mus rau 20 feeb, qee zaum - ob peb teev). Kev tswj lub sijhawm yuav muab koj lub hom phiaj meej uas koj yuav tsum "ua tiav". Hauv qhov no, nws yog qhov zoo tshaj los siv lub sijhawm ntsiag to: lub moos zuam yuav tsum tsis txhob maj koj.

5. Tsis txhob xav tias kev sau ntawv dawb yog kev sau dawb huv.… Qhov no tsis yog kev muaj tswv yim tiag tiag, tab sis yog ib txoj hauv kev los txhim kho cov txheej txheem kev xav thiab tsim lub hauv paus rau kev tshawb nrhiav cov tswv yim tshiab. Yog li tsis txhob dai cov ntawv nyeem: siv chav ua noj slang, cov ntawv luv luv thiab cov kab lus torn. Qhov tseem ceeb tshaj plaws yog nws yooj yim rau koj los qhia koj cov kev xav.

6. Tsim kev xav ntawm daim ntawv, sim tsis txhob nyob hauv lub moj khaum ntawm ib qho xwm txheej uas tau xaiv.(qhov xwm txheej lossis qhov xwm txheej tiag tiag, uas tau hais hauv cov ntawv koj tab tom tsim), tab sis cia li khaws cov logic. Muaj ntau qhov kev xaiv zaum kawg uas koj xaus nrog yog tias koj tsis tuav tsab ntawv (tom qab tag nrho, koj tsis tau sau ib zaj dab neeg, tab sis tsuas yog cov kwj ntawm koj cov kev xav) - yog li, ntau qhov kev xaiv zaum kawg no tuaj yeem muaj ntau dua. muab nqi zog rau koj rau lub sijhawm siv rau kev sau ntawv dawb.

7. Siv cov lus nug rau koj tus kheej ua tus tsim cov tswv yim.… Lawv yog cov keyboards zoo rau koj mloog. Txhua zaus koj xav hloov mus rau cov lus nug no, koj pib nrhiav cov lus teb tshiab rau cov lus nug qub.

8. Lwm qhov tseem ceeb ntawm kev sau ntawv dawb yog coj peb txoj kev xav.… Cov txheej txheem no paub zoo rau peb txhua tus txij li thaum tsev kawm ntawv: nco ntsoov cov ntawv sau ntawm lub ncauj lus, uas pib nrog cov xov xwm "Yog tias kuv tuaj yeem hloov ib yam hauv ntiaj teb, kuv yuav …", "Yog tias kuv tau txais lub xeev", " Kuv pom kuv tus kheej li cas hauv 10 xyoo", "Kev zoo siab yog dab tsi?" thiab lwm cov ntsiab lus qhib zoo sib xws rau cov ntawv nyeem, kev kawm txog kev sib raug zoo lossis keeb kwm kev kawm. Cov txheej txheem no ua haujlwm zoo hauv cov neeg laus lub neej, sab nraum tsev kawm ntawv thiab cov chav kawm hauv tsev kawm ntawv; tab sis rau qee yam peb tsis tshua siv nws.

Qhov tseeb, muaj ntau cov lus qhia thiab cov lus qhia hauv Mark Levy phau ntawv. Thiab yog tias koj ua raws li lawv, ces koj tuaj yeem dhau los ua tus neeg txawj ntse yuav luag txhua lub sijhawm: tib lo lus nug yog - koj puas yuav tsis nkees ntawm kev sau txhua yam?:)

Leej twg kuv qhia koj kom nyeem

Copywriters yog thawj tus raug cuam tshuam ncaj qha los ntawm phau ntawv no … Thaum nyob rau hauv seem "Vacancies" ntawm ib lub tuam txhab los yog nyob rau hauv lub chaw nrhiav neeg ua hauj lwm kuv pom cov kab "Ib tug copywriter nrog lub tswv yim yog yuav tsum tau" - Kuv nkag siab tias, qhov tseeb, txhua tus neeg laus uas tsis muaj kev puas siab puas ntsws muaj kev xav; nws tsuas yog hais tias copywriters sau dhau sij hawm thiab pib xav tias lawv tsis muaj cov tswv yim tshiab, txawm tias qhov no nyob deb ntawm rooj plaub.

Cov neeg lag luam thiab cov thawj tswj kev muag khoom hauv cov tuam txhab loj thiab cov haujlwm yog txuas ntxiv mus nyeem. "Cia txhua tus mus rau hauv chav sib tham thiab yuav ua rau muaj kev quab yuam" - puas paub? Tam sim no, rau kev ua phem hauv chav sib tham, koj tuaj yeem nqa koj tus kheej, ntawv, cwj mem thiab ib nrab ib teev ntawm lub sijhawm (yog tias, tau kawg, koj siv cov lus qhia thiab cov lus qhia los ntawm Mark Levy). Kuv xav tias koj cov thawj coj yuav txaus siab rau kev loj hlob ntawm koj tus kheej kev ua tau zoo hauv kev tshawb nrhiav cov tswv yim tshiab thiab cov lus qhia.

Cov tub ntxhais kawm thiab cov tub ntxhais hluas ua haujlwm hauv cov koom haum pej xeem thiab cov koom haum tsis muaj txiaj ntsig- pawg thib peb ntawm cov neeg uas kuv xav kom nyeem "Genius to order". Nws ntseeg tau tias tsis tas yuav "rov tsim lub log", thiab yog li nws yog qhov zoo dua, txawm tias nyob rau hauv lub moj khaum ntawm kev siab hlub, kev sib raug zoo lossis kev koom tes, siv cov xwm txheej zoo thiab cov ntsiab lus pov thawj. Yuav ua li cas txog kev tsim lwm tus (yuav tsum ncaj ncees, tsis muaj leej twg xav tau) lub koom haum rau kev tiv thaiv tsiaj, tsim … ib lub koom haum rau greening lub nroog, tsim tsheb kauj vab infrastructure los yog npaj active ua si nyob rau hauv cov xwm (los ntawm petanque mus rau me me lub zos thiab rounders)? Muaj pes tsawg lub tswv yim thiab cov teeb meem me me tab sis tseem ceeb nyob hauv qab koj lub qhov ntswg thiab yuav tsum tsis txhob siv zog thiab siv zog los daws lawv? Yog tias koj tseem tsis ntseeg, sim sau koj cov tswv yim thiab kev soj ntsuam raws li Mark Levy phau ntawv. Yuav ua li cas yog tias koj tuaj yeem hloov lub neej ntawm koj lub nroog, koog tsev kawm ntawv lossis tsev kawm ntawv hauv txoj kev radical?

“Genius to order. Ib txoj hauv kev yooj yim los nrhiav cov kev daws teeb meem tsis zoo thiab cov tswv yim , Mark Levy

Kev sau ntawv zoo yog ib qho txuj ci tseem ceeb, thiab nws tsis nyuaj rau kev txhim kho. Txoj kev zoo tshaj plaws yog los ntawm "", chav kawm sau ntawv dawb thiab txias los ntawm Lifehacker editors. Ib txoj kev xav, ntau yam piv txwv thiab homework tos koj. Ua nws - nws yuav yooj yim dua los ua kom tiav cov haujlwm xeem thiab dhau los ua peb tus kws sau ntawv. Subscribe!