Dab tsi cuam tshuam cov tswv ntiav thaum ntiav cov kws sau ntawv (thiab tsis yog xwb)

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Natalya Voskoboinikova, lub taub hau ntawm cov ntsiab lus studio WordFactory, qhia nrog cov neeg nyeem ntawm Lifehacker yam uas cuam tshuam cov tswv ntiav thaum ntiav cov neeg sau ntawv. Yog tias koj xav tau txoj haujlwm no tiag tiag (lossis ib txoj haujlwm dav dav), ces nws yuav muaj txiaj ntsig kom paub cov lus qhia kom koj tsis txhob poob siab.

Natalia Voskoboinikova lub taub hau ntawm cov ntsiab lus studio WordFactory

Kuv tau txais txog 100 resumes ib lub lim tiam. Saib ntawm cov ntaub ntawv keeb kwm ntawm qee tus neeg thov, kuv xav xav tias tom qab A4s yog qee tus neeg muaj peev xwm loj. Thiab yuav ua li cas koj xav kom lawv saib txhua yam ntawm sab nraud thiab nkag siab txog qhov yuav tsum tau txhim kho lossis hloov pauv kom tau txais txoj haujlwm ntawm lawv txoj kev npau suav. Los yog lawv tau ntsuas qhov xwm txheej ntawm tus kheej thiab pom tau tias lawv raug tsim los rau lwm yam, thiab hauv qhov no lawv tau tshwm sim.

Brevity yog qhov yooj yim tshaj plaws rau lub laub

Yog tias koj tsis yog ib tus ntawm cov neeg luam ntawv luam tawm, koj tseem xav tau daim ntawv rov qab. Qhov no yog txoj kev ceev tshaj plaws rau tus tswv ntiav kom paub txhua yam uas tseem ceeb rau nws. Tus tswv haujlwm tuaj yeem nug seb koj nyob hauv cheeb tsam twg, koj ua haujlwm li cas. Tab sis yog vim li cas, yog tias nws tau qhia tias muaj ib daim ntawv rov qab, thiab ntau pua tus neeg xa lawv?

Multi-vector

Nws yog qhov txias thaum koj tswj ntiav SMM guru, SEO vajtswv, copywriter thiab sysadmin tag nrho cov dov rau hauv ib qho. Tab sis kuv tseem tsis tau pom cov kws sau ntawv uas, sib sau ua ke tag nrho cov haujlwm no, yuav ua tau zoo tsawg kawg yog ib qho.

yuam kev

Kev sau ntawv thiab sau ntawv yuam kev, typos, semantic thiab stylistic yuam kev qhia tias tus nqi ntawm kev kho koj txoj haujlwm yuav siab dua li cov neeg thov uas tau xa cov ntawv rov qab muaj peev xwm dua. Thiab kev tsis saib xyuas hauv kev tsim qauv qhia tias koj yuav lees txais tib yam kev tsis saib xyuas yog tias koj ua tau raws li lub sijhawm kawg, ua tiav cov ntsiab lus ntawm TK, thiab lwm yam.

Nqe

Koj yuav txuag tau sijhawm ntau rau koj tus kheej thiab tus tswv haujlwm yog tias koj ua piv txwv ntawm koj txoj haujlwm los ntawm kev tshaj tawm nws cov nqi kwv yees. Los yog qhia lub "plug" los ntawm thiab mus rau.

Cov piv txwv ua haujlwm

Lawv yuav raug nug txog lawv, yog li ntxiv lawv rau koj qhov kev xav tau ua ntej - koj yuav yog ib kauj ruam ua ntej ntawm lwm tus neeg sib tw.

Sau "copywriting" kom raug

Nws tsis yog hais txog kev nyeem ntawv. Qhov no yog ib yam khoom cais hauv qhov program.

Qhov nyuaj tshaj plaws yog kom nyob twj ywm thaum koj nyeem tias ib tug neeg muaj "15 xyoos, zoo, zoo, muaj txiaj ntsig zoo tshaj lij kev cai lij choj." Nws yeej ua hauj lwm nyob qhov twg!

Tsis muaj npe

Tsis muaj busichka 1983. Tsis muaj Victor Hugo. Koj tsis zais ntawm Interpol, koj puas yog?

Cov duab nrhiav neeg ua haujlwm txuas ntxiv lub neej ntawm tus neeg ua haujlwm thiab tus tswv haujlwm

Lub cev liab qab, barbed hlau raws li keeb kwm yav dhau, "squatting hauv cheeb tsam." Yog tias koj cov phiaj xwm tsis yog ua rau koj luag xwb, tab sis kuj tau txais txoj haujlwm, ntxiv cov duab zoo lossis tsis ntxiv nws txhua.

Copywriting tsis yog journalism tiag tiag, yeej tsis sau lossis paj huam

Koj cov paj huam tuaj yeem txav tus neeg nrhiav haujlwm, tab sis nws yuav tsis muab lub tswv yim rau nws yog tias koj haum rau txoj haujlwm. Tus sau lub prose kuj nyob deb ntawm tus qauv tsim nyog tshaj plaws.

Coj kev thuam kom tsim nyog

Rau txhua tus kws sau ntawv uas tau ua tiav qhov kev xeem, peb paub tseeb tias yuav teb thiab qhia nws txoj haujlwm, txheeb xyuas thiab tawm tswv yim los ntawm tus editor. Peb muaj ntau qhov xwm txheej thaum cov kws sau ntawv kos cov lus xaus, rub cov khoom siv thiab rov qab ob peb lub hlis tom qab kom ua tiav qhov kev xeem. Tab sis muaj cov neeg uas txawm tias kho "tsya / tsya" zoo li yog kev sim tua cov neeg txawj ntse hauv lawv.

Tsis yog, peb lub xov tooj tsis raug tso cai

Kuv tsis nkag siab tias qhov no sib cuam tshuam li cas, tab sis feem ntau yog cov neeg sib tw uas tsis tuaj yeem sau ntawv rov qab thiab kawm cov qauv sau ntawv feem ntau txiav tawm hauv xov tooj.

Resume in English

Nws zoo nkauj heev, tab sis ua li cas yog tias tam sim no kuv tsuas paub qhov kuv tau ua haujlwm rau?

BONUS: 7 daim uas ua rau koj muaj feem ua tiav

1. Tshwj xeeb … Qhov tseem ceeb tshaj plaws hauv kev lag luam luam ntawv yog cov kws sau ntawv uas sau txog SEO, IT, techies. Yog li ntawd, yog tias koj muaj kev paub dhau los lossis kev kawm, thov qhia rau nws.
2. Ntshiab nqe tag … Muab cov nqi tso rau ntawm qhov txuas rau cov piv txwv ntawm kev ua haujlwm.
3. Cov ntsiab lus tseem ceeb hauv luv luv … Hauv tsab ntawv npog lossis daim ntawv rov qab los ntawm nws tus kheej, qhia tias pes tsawg txhiab tus cim koj tuaj yeem sau ib hnub, cov ncauj lus uas koj tau paub zoo, hom ntawv, pes tsawg teev hauv ib hnub koj tuaj yeem ua haujlwm, thiab lwm yam.
4. Sab saum toj 5-10 ua haujlwm … Nrog rau koj qhov kev xav tau, xa tus tswv hauj lwm tam sim ntawd koj cov ntawv zoo tshaj plaws los yog ntau haiv neeg, kom nws tuaj yeem ntsuas cov ncauj lus thiab cov dej num twg nyob hauv koj ncav cuag.
5. tshwm sim … Yog tias koj tab tom thov rau txoj haujlwm ntawm tus neeg lag luam cov ntsiab lus lossis tus sau cov ntawv muag, sau cov ntaub ntawv thiab cov ntaub ntawv los qhia txog kev ua tau zoo ntawm koj cov ntaub ntawv.
6. Txaus siab rau kev sim … Yog tias koj npaj siab sau daim ntawv xeem, qhia tam sim ntawd - qhov no yuav ua kom cov txheej txheem sib cuam tshuam nrog tus tswv ntiav haujlwm.
7. Hnub nyoog … Rau ib tug copywriter, hnub nyoog tsis muaj teeb meem. Nag hmo tus tub kawm ntawv yog tus sau zoo tshaj plaws rau nws cov phooj ywg. Ib tug paub tab, lub luag hauj lwm sau nrog ib tug dav outlook - tsuas yog ib tug godsend! Yog tias koj nyob hauv koj 40s, 50s, lossis 100s, tab sis koj tsim nyog rau txoj haujlwm, tsis muaj leej twg yuav saib xyoo yug. Yog li ntawd, koj tsis tuaj yeem sau txog koj lub hnub nyoog, thiab ntau dua yog li tsis txhob zam txim rau hauv tsab ntawv npog rau qhov tseeb tias koj, ua, hais, tus neeg laus, tab tom thov rau txoj haujlwm.