Cov keeb kwm ntawm qhov tshwm sim ntawm kev ua haujlwm uas qhov kev pabcuam no nyiam heev, nrog rau kev tawm tsam ntawm Spotify thiab Apple Music.
Yuav Ua Li Cas Spotify Pom Cov Playlists Zoo Tshaj Plaws thiab "Lub Suab Nkauj ntawm Koj Lub Neej"
Spotify yog ib qho kev pabcuam suab paj nruag uas tau yeej lub siab ntawm ntau lab tus tib neeg thoob ntiaj teb, thiab thaum Lub Xya Hli 2020 tau tshwm sim hauv tebchaws Russia. Lub tuam txhab txoj kev nyuaj rau txoj kev vam meej yog tseem ceeb hauv Kev Tawm Tsam Giants: Yuav Ua Li Cas Spotify Pushed Apple thiab Hloov Cov Kev Lag Luam Suab Nkauj, luam tawm thaum lub Cuaj Hli los ntawm Alpina Publisher. Lifehacker luam tawm ib qho snippet los ntawm tshooj 16.
Nyob rau lub caij nplooj ntoo hlav xyoo 2015, qhov tsis zoo "lub caij ntuj no" tsis yog nyob ze, tab sis khob qhov rooj. Cov neeg sib tw tau nce mus rau txhua qhov chaw. Amazon thiab Google tab tom tsim cov kev pabcuam streaming. Tidal tus neeg siv lub hauv paus tseem nyob deb ntawm ntau tshaj li ib lab, tab sis lub tuam txhab kev sib raug zoo rau cov neeg ua yeeb yam ua yeeb yam ua rau muaj kev txhawj xeeb tas li. Qhov kev hem thawj loj tshaj plaws los ntawm Tim Cook thiab Jimmy Iovine: qhov hloov tshiab iTunes yuav los sai sai. Apple Music Store twb muaj txog 800 lab tus neeg siv khoom, thiab feem ntau tau tso siab rau lawv nrog lawv cov ntaub ntawv credit card. Los ntawm kev sib piv, Spotify muaj txog 20 lab tus neeg siv khoom.
Txawm li cas los xij, Apple txoj kev sib raug zoo los sau cov tuam txhab tau nce kev tshuaj xyuas. Plaub xyoos tom qab lub sijhawm ua yeeb yam ua rau kev tshaj tawm Spotify hauv Asmeskas, Asmeskas cov tuam txhab thev naus laus zis tau xav tias yuav tawm tsam kev nkag ntawm cov tuam txhab muab cov suab paj nruag dawb. Nyob rau lub Plaub Hlis 2015, kev sib koom ua ke ntawm Apple thiab cov tuam txhab sau ntawv los tawm tsam qhov kev loj hlob ntawm kev tshaj tawm dawb tau tham hauv EU. Cov ntaub ntawv no tuaj ob peb lub lis piam ua ntej rov pib dua ntawm Beats Music. Raws li IT-site The Verge, Tsoom Fwv Teb Chaws Trade Commission ntawm US Department of Justice kuj pib soj ntsuam Apple cov dej num.
Tab sis Daniel Eck xav kom yeej qhov kev sib tw thev naus laus zis. Nws xav txog kev nrhiav suab paj nruag uas tsim nyog tsis yog rau txhua lub sijhawm, tab sis kuj rau txhua lub siab lub ntsws. Spotify cov lus qhia rau cov suab paj nruag los mloog yuav ua raws li tus neeg siv lub siab nyiam.
“Peb yuav pom tias koj tsav tsheb mus ua haujlwm sai dua li niaj zaus. Thiab tom qab ntawd peb yuav muab txoj hauv kev tsim nyog rau koj, hais tias Daniel Ek nyob rau lub caij nplooj ntoo hlav xyoo 2015 rau cov tub ua lag luam uas tuaj rau hauv chaw ua haujlwm ntawm Birger-Jarlsgatan.
Tab sis ua li no, Spotify yuav tsum paub tias cov neeg siv khoom nyob qhov twg thiab lawv tsiv mus li cas - txawm lawv sawv, taug kev lossis khiav. Lub ntiaj teb twb tau xav txog cov ntaub ntawv loj, cov ntaub ntawv loj, thiab los ntawm 2015 Spotify tau sau cov ntaub ntawv siv ntau dua li ua ntej. Qhov no yog txoj hauv kev tsis sib haum xeeb, tab sis Daniel Eck paub zoo tias nws tseem ceeb npaum li cas kom paub ntau txog koj tus kheej cov neeg siv khoom. Kev sau cov ntaub ntawv tau dhau los ua ib feem ntawm kev hloov pauv loj heev - nws yuav tshaj tawm ob peb lub lis piam ua ntej tso tawm ntawm Apple lub suab paj nruag tshiab. Cov kws sau lub tswv yim tshiab yog Daniel Ek thiab Gustav Söderström. Cov pej xeem yuav raug nthuav tawm nrog txoj hauv kev tshiab ntawm kev siv Spotify, thiab cov thawj coj tau paub txog cov ceg txheem ntseeg siab.
Gustav Söderström hais rau nws cov npoj yaig nyob rau hnub ua ntej ntawm qhov pib loj.
Koj tsis paub kuv
Qhov kev hloov pauv uas yuav ua rau Spotify qhov kev pabcuam tshwj xeeb hu ua Moments. Lub tswv yim tseem ceeb yog tias daim ntawv thov yuav tsum nrog tus neeg siv los ntawm lub neej, muab cov suab paj nruag tsim nyog rau kev lom zem, kev ua haujlwm lossis noj hmo nrog phooj ywg. Deep Sleep playlists thiab qhov txuas ntxiv ntawm podcasts tso cai rau koj nyob ze rau koj cov neeg mloog yuav luag 24 teev hauv ib hnub. Tus neeg siv tau mloog cov suab paj nruag zoo ntawm lub sijhawm thiab nyob rau hauv qhov chaw raug. Txhua tus neeg so haujlwm hauv Los Angeles tej zaum yuav zoo siab tau hnov rov qab mus rau Cali ua los ntawm The Notorious B. I. G.
Rau qhov ua haujlwm no ua haujlwm, Spotify nug cov neeg siv rau lawv cov haujlwm GPS.
Tom qab ntawd tus tshiab Spotify yuav tuaj yeem nyeem cov neeg siv suab paj nruag saj - txhua qhov chaw nws nyob, txhua lub sijhawm ntawm hnub. Cov suab paj nruag yuav pib ua si tam sim ntawd thaum tus neeg siv qhib lub app.
Gustav Söderström (tus kiv cua loj hauv gym) thiab nws pab neeg tsim lub Spotify Running program. Lub chaw ua haujlwm hauv Stockholm muaj chav kuaj kev tshawb fawb. Hauv qhov chaw, ib tug ntawm cov neeg ua haujlwm ua haujlwm tawm ntawm lub treadmill hnav lub mloog pob ntseg. Cov npoj yaig tau sawv ze ze, ntsuas sai npaum li cas cov software hloov kho lub suab paj nruag mus rau lub tempo nyob rau hauv uas "kev kawm" txav nws ob txhais taw ntawm ib lub roj hmab band. Cov khoom no tau tsim nyob rau hauv kev koom tes nrog Nike thiab muab kev nkag mus rau sensors ntawm tus neeg siv xov tooj lossis ntsiav tshuaj.
Moments yog ob qho tib si Spotify cov lus teb rau Beats Music thiab ib txoj hauv kev los tiv thaiv koj tus kheej los ntawm kev muaj peev xwm los ntawm Apple thiab Beats. Cov neeg tsim tawm kuj tseem sim ua ke cov khoom siv video tshiab rau hauv Spotify app. Shiva Rajaraman, uas tsuas yog ob peb lub hlis dhau los raug yuam kom kaw qhov project TV, tau tso cai TV cov ntsiab lus los ntawm Tebchaws Meskas thiab Sweden. Nws yuav dhau los ua ib feem ntawm qhov hloov kho tshiab.
Nrog rau cov hom phiaj tseem ceeb hauv siab, Spotify tab tom nrhiav nyiaj ntxiv. Lub hom phiaj yog ua ob npaug ntawm tus nqi ntawm lub tuam txhab - txog li $ 8 billion.
Tshuab seev cev
Thaum Spotify cov thawj coj tab tom npaj qhov kev tshaj tawm ntawm Moments, cov kws tshaj lij programmers hauv New York chaw ua haujlwm ntawm 18th Street muaj kev ua haujlwm tsawg. Lawv tau siv los ua haujlwm ntawm algorithms tom qab cov lus pom zoo rau Spotify mloog. Siv, piv txwv li, Discover tab, uas tso cai rau koj mus nrhiav cov nkauj tshiab thiab albums. Tab sis txij li ib nrab xyoo 2014, lub luag haujlwm ntawm New Yorkers tau poob sai sai. Feem ntau ntawm cov khoom tam sim no tau tsim nyob rau hauv Boston los ntawm cov neeg ua haujlwm ntawm Echo Nest, kev nrhiav tau Spotify tsis ntev los no. Cov neeg tsim khoom tshwj xeeb hauv kev kawm tshuab. Lawv feem ntau muaj PhDs, thiab ib txhia yog nyob rau hauv science. Ib txhia ntawm lawv tom qab ntawd yuav tsiv mus ua haujlwm ntawm Amazon thiab DeepMind, Google qhov kev txawj ntse txawj ntse.
Txog rau thaum xaus ntawm xyoo 2014, ob tus neeg ua haujlwm Asmeskas tsis txaus ntseeg, Edward Newett thiab Chris Johnson, tab tom pib tsim lub tswv yim qub. Yav dhau los, lawv tau tham nrog cov npoj yaig seb nws puas tuaj yeem ua ke cov lus pom zoo ib txwm ua rau cov npe ua si rau hauv "pob khoom". Tam sim no lawv tab tom sim seb txoj kev twg muaj peev xwm ua tau zoo tshaj plaws playlist, tailored raws nraim li tus neeg siv nyiam. Programmers muaj ntau txoj hauv kev. Ib qho yog raws li kev tshawb nrhiav rau cov neeg siv nrog cov keeb kwm zoo sib xws ntawm kev thov, uas yog, peb tab tom tham txog kev txheeb xyuas cov ntaub ntawv loj heev. Ib txoj hauv kev zoo sib xws yog siv los ntawm Netflix rau TV qhia thiab yeeb yaj kiab, thiab Amazon - feem ntau rau txhua yam khoom. Lwm txoj hauv kev yog txhawm rau txheeb xyuas cov ntaub ntawv suab kom pom cov suab paj nruag nrog cov tempo zoo sib xws, cov qauv thiab kev sib dhos.
Txawm li cas los xij, txoj kev thib peb qhia tau zoo tshaj plaws. Lub cav yog pub cov ntaub ntawv los ntawm kwv yees li 1.5 billion playlists tsim los ntawm cov neeg siv Spotify. Feem ntau ntawm cov playlists no yog tsim los ntawm lem uas mus ua ke. Cov neeg mloog twb tau xaiv - thiab lub tshuab tsuas yog "huv" nws thiab ua rau muaj txiaj ntsig zoo.
Programmers ntseeg hais tias xws li playlists tsuas yog npaj txhij. Tab sis yuav tsum tau kuaj xyuas. Edward Newett thiab Chris Johnson tab tom thov rau kev sim sab hauv ntawm txoj kev ntawm Spotify cov neeg ua haujlwm. Tus kws ua zaub mov tshiab Matthew Ogle tso cov playlist rau saum cov npe tag nrho. Cov nyhuv tsis ntev tom ntej tuaj.
“Nws zoo li kuv lub suab paj nruag ob leeg tau tsim nws. Txhua yam yog qhov zoo xwb, sau ib tus neeg koom nrog hauv qhov kev sim.
Cov neeg tsim qauv txuas nrog pab pawg ntawm cov programmers. Nws yog xav tias cov playlist - ib hom kev sib xyaw ntawm tus kheej - yuav hloov kho txhua lub lim tiam. Lub ntim yog txo los ntawm 100 lem mus rau 30, uas sib haum mus rau ob teev ntawm lub suab.
Daim ntawv teev npe uas tsis siv neeg hu ua Discover Weekly. Kom paub tseeb tias txoj kev ua haujlwm, Edward Newett thiab Chris Johnson xav sim nws ntawm cov neeg siv Spotify tiag, pib nrog ntau pua txhiab. Tab sis lawv tsis nyiam cov xim ntawm cov thawj coj saum toj kawg nkaus. Gustav Söderström tau nqus tag nrho hauv Moments hloov tshiab. Cov kev cog lus playlist yuav tau tos.
Moment 4 Lub Neej
Thaum lub caij nplooj ntoos hlav xyoo 2015, muaj lus xaiv tias Apple tau txiav tus nqi ntawm cov suab paj nruag streaming. Jimmy Iovine thiab nws pab neeg npaj yuav muag cov kev pabcuam rau $ 5 ib hlis.
Tab sis ob peb lub lis piam ua ntej kev tshaj tawm, cov lag luam xov xwm tshaj tawm tias kev sib haum xeeb tau mus txog nrog cov tuam txhab cov ntaub ntawv thiab tus nqi yuav yog $ 8 ib hlis. Rau Daniel Eck, daim duab no txhais tau tias poob ntxiv.
Apple nyob ib hlis deb ntawm kev tshaj tawm. Spotify CEO yuav siv sij hawm qhov chaw ntawm ib tug qub Manhattan warehouse. Nws hnav ris tsho dub thiab lub tsho xiav T-shirt nrog daim ntawv ntaus guitar.
Cov kab yog cov lus teb rau Beats 'ntev plaub hau ntev txog "Swedish robots" uas xav tias yuav khaws cov suab paj nruag rau cov neeg siv Spotify. Workout, party, thiab video game playlists yog curated los ntawm editors.
Tom qab qhov kev nthuav qhia, Gustav Söderström tau hais hauv kev xam phaj nrog Wired tias Spotify yuav ua kom tag nrho lub sijhawm sawv ntawm cov neeg mloog suab paj nruag: "Kuv xav kom peb cov neeg siv tig Spotify rau thaum sawv ntxov thiab tsis txhob tua kom txog thaum nws tsaug zog."
Qhov kev thov tshiab no tsis txwv rau cov suab paj nruag. Cov neeg siv yuav sai sai tau nkag mus rau podcasts thiab cov yeeb yaj kiab los ntawm ESPN, MTV thiab VICE Xov Xwm tshiab. Ntau lub tuam txhab xov xwm Swedish kuj tau koom nrog kev koom tes. Raws li ob qhov chaw txhim khu kev qha, cov ntawv pov thawj thiab cov ntawv tso cai tsim nyog raug nqi Spotify ntau dua 400 lab crowns.
Cov yam ntxwv tshiab yuav tsum tau nkag mus rau cov ntaub ntawv ntau ntawm cov neeg siv. Tab sis Daniel Ek yuav tshaj tawm qhov no tsuas yog ob peb lub hlis tom qab kev nthuav qhia loj hauv Manhattan. Txog lub sijhawm no, nws yuav muaj sijhawm los kawm Apple Music.
Tso kuv
Hnub Monday 8 Lub Rau Hli 2015 Nws tau ob lub lis piam txij li Daniel Ek nthuav tawm cov tshiab Spotify. Nyob rau theem hauv San Francisco, cov pej xeem xav paub ntau ntxiv los ntawm Tim Cook.
"Peb muaj lwm yam," nws hais cov kab lus nto moo uas yog lub cim ntawm Steve Jobs. Cov neeg tuaj saib yog jubilant. Tim Cook qhia ib zaj yeeb yaj kiab uas nplua nuj txog keeb kwm ntawm kev kaw suab paj nruag. Lub kaum cuaj-xyoo pua gramophone cov ntaub ntawv hloov pauv ntawm lub vijtsam mus rau hauv xov tooj cua, cov ntaub ntawv sau cia, cov lus rov-rau-reel, lub kaw lus kaw, thiab thaum kawg mus rau hauv iPod thiab iPhone. Cov yeeb yaj kiab xaus nrog Apple Music logo thiab hnub tim: 2015. Tim Cook caw tus neeg ua yeeb yam tshiab rau theem, qhia nws tias yog tus neeg "paub txog suab paj nruag thiab kev nkag siab" ntau dua li lwm tus hauv ntiaj teb:
- Nws tau ua haujlwm nrog cov kws ua yeeb yam zoo nkauj, suav nrog Bruce Springsteen, John Lennon thiab ntau lwm tus. Peb zoo siab uas muaj nws nyob hauv pab pawg Apple. Cia peb tos txais Jimmy Iovine ua ke!
Tus tsim ntawm Beats siv sijhawm. Nws hnav lub tsho dub, ris tsho thiab khau ntaub.
"Ua tsaug,"nws hais. Ntawm lub tsho grey T-shirt nrog luam tawm ntawm Tus Pej Xeem ntawm Kev ywj pheej.
Jimmy Iovine tham txog nws txoj kev koom tes hauv Apple kev tawm tsam kev ua yeeb yaj kiab ua ntej iTunes tau tsim tawm xyoo 2003. Tam sim no nws vam tias yuav hloov kev lag luam suab paj nruag dua. Cov pej xeem tau pom lwm zaj yeeb yaj kiab, lub sijhawm no hais txog Apple Music. Kev txhaj tshuaj flicker: concerts, DJ ua yeeb yam, cov tub ntxhais hluas faus hauv xov tooj …
Peb xav tau qhov chaw uas suab paj nruag yuav raug kho tsis yog cov ntaub ntawv me me, tab sis raws li kev kos duab uas nws yog. Kev hwm, nrog kev xyiv fab ntawm kev tshawb pom, - hais tias lub suab tsis pom. Lub suab, nws hloov tawm, belongs rau Trent Reznor, uas tam sim ntawd tshwm ntawm qhov screen.
Nws hais ntxiv tias "Qhov no yog Apple Music thiab kuv tau mob siab rau," nws hais ntxiv.
Apple Music muab cov ntawv teev suab paj nruag ua tiav, tshwj xeeb sib dhos playlists thiab cov lus pom zoo. Cov kev pabcuam tseem suav nrog lub chaw nres tsheb xov tooj cua tshiab, Beats One. Nws ua haujlwm ib ncig ntawm lub moos, thiab ntawm lub console - lub hnub qub DJs ntawm Los Angeles, New York thiab London. Kev sib raug zoo hu ua Connect tau dhau los ua lub plawv ntawm Apple Music - cov kws ua yeeb yam yuav qhia remixes, duab, nkauj thiab ntau ntxiv rau cov kiv cua.
Yog li Apple muaj nws tus kheej social channel. Cov kev pabcuam raug nqi $ 10 toj ib hlis, thiab lub sijhawm sim dawb yog peb lub hlis. Yog li ntawd, zoo li tsis muaj kev poob qis hauv kev lag luam tus nqi ntawm streaming.
Jimmy Iovine hais tias "Apple Music yuav muab txoj hauv kev los ntawm daim ntawv teev npe raug raws sijhawm."
Spotify's Stockholm chaw ua haujlwm mloog ze rau qhov kev nthuav qhia. Peb tau npaj rau qhov no tau ntau xyoo. Ib tug neeg sau tseg tias Apple tsis muaj kev tso npe pub dawb txhua. Ib tug neeg taw qhia tias tam sim no feem ntau ntawm Tim Cook cov nyiaj tau los ntawm streaming los ntawm Spotify, raws li nws khwv tau 30% ntawm Spotify's App Store muag. Qhov kev nthuav qhia tseem tsis tau tiav, thiab Daniel Eck twb tau sau qhov kev tshuaj xyuas tsis meej ntawm Twitter.
"Huag ok," tshwm rau ntawm nws nplooj ntawv, thiab ua ntej Danielle tshem tawm cov ntawv no, nws yuav ya hauv ntau txhiab tus retweets.
Duab
Txhawm rau tsim phau ntawv "Auginst the Giants. Yuav ua li cas Spotify Pushed Apple thiab Hloov Cov Kev Lag Luam Suab paj nruag "cov kws sau xov xwm Sven Carlson thiab Yunas Leyonhufwood tau tshawb xyuas tag nrho. Lawv tau hais rau Spotify cov thawj coj, cov tub ua lag luam thiab cov suab paj nruag kev lag luam, thiab cov tuam txhab cov neeg sib tw. Qhov tshwm sim yog ib zaj dab neeg txaus nyiam, txij thaum yug los ntawm lub tswv yim mus rau lub sijhawm thaum Spotify tau los ua tus naj npawb 1 streaming kev pabcuam hauv ntiaj teb. Thiab co-founder ntawm lub tuam txhab Daniel Ek ntseeg hais tias lawv tsuas yog thaum pib ntawm txoj kev mus.
