REVIEW: "Yuav ua li cas sau ib txoj hauv kev uas koj tuaj yeem ntseeg tau" los ntawm Kenneth Rouman thiab Joel Rafaelson

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Nov yog qhov kev tshuaj xyuas ntawm phau ntawv thib peb, uas nyob rau hauv thawj yog hu ua Kev Sau uas ua haujlwm. Nws tau luam tawm thawj zaug thaum kev lag luam kev sib txuas lus tau ua los ntawm kev xa ntawv tsis tu ncua, thiab lub tshuab ntaus ntawv yog lub luag haujlwm tseem ceeb. Tab sis cov no tau piav qhia hauv nws tseem muaj feem xyuam rau niaj hnub no, hauv lub sijhawm ntawm email. Vim hais tias nyob rau hauv lub xyoo pua 21st, luv luv, succinct thiab literate texts ua hauj lwm.

Joel Rafaelson Yav dhau los tus thawj coj muaj tswv yim thawj coj ntawm Ogilvy & Mather. Tam sim no so haujlwm. Tus kws sau ntawv ntawm kev ua haujlwm nrog cov ntawv.

Cov hauv paus ntsiab lus ntawm kev sau ntawv zoo

Kuv xav txog tshooj ntawm tib lub npe hauv phau ntawv Rouman thiab Rafaelson tus yuam sij. Nws hais txog cov ntawv. Koj sau pes tsawg tsab ntawv ib hnub twg: ib, peb, kaum? Txawm yog lo lus teb twg los xij, koj yuav tsum nyeem tshooj no.

Txwv tsis pub, koj yuav:

1. Mumble. Ua ntej txiav txim siab yuav sau dab tsi, ces sau. Yog tias koj nkag siab qhov tseem ceeb ntawm koj cov lus, tus neeg nyob hauv yuav nkag siab nws.
2. Tsis meej pem hauv kev xav. Qhov no tshwm sim thaum cov ntawv nyeem tsis muaj qauv. Ib txwm sau raws li kev npaj npaj.
3. Verbose. Kev txawj sau succinctly los nrog kev paub. Koj tuaj yeem ua tau los ntawm kev xaiv cov lus luv luv, tsim cov kab lus luv luv, thiab sau cov kab lus luv luv. Tsis tas li ntawd, los ntawm txoj kev, nyob rau hauv feem ntau hnyav ntawm cov ntaub ntawv peb sau ntau yam tsis tsim nyog. (Piv: peb feem ntau sau ntau dhau.)
4. Tsis ntseeg. Yog tias koj sau rau hauv lub suab nrov hauv thawj tus neeg, koj cov lus yuav ua kom muaj zog dua. Cov ntawv nyeem zoo li muaj kev ntseeg ntau dua thaum tsis muaj cov lus piav qhia thiab cov lus qhia hauv nws.
5. Indistinct. Sau yooj yim thiab ib txwm. Koj yuav tsis txawj ntse nyob rau hauv lub qhov muag ntawm tus neeg nyob hauv lub qhov muag yog tias koj qhia koj tus kheej hauv "siab siab". Sau yam tsis muaj clericalism, zam cov ntsiab lus tsis paub txog tus neeg sib tham.
6. Tsis paub ntawv. Kev sau ntawv, cim cim thiab qhov yuam kev yog qhov ua rau muaj kev cuam tshuam ntawm kev lag luam sau ntawv. Yog tias koj tsis paub meej txog kev sau ntawv, txheeb xyuas koj tus kheej hauv cov ntawv nyeem (auto-correction tsis tas li, tab sis nws txuag, tsawg kawg ntawm typos). Yog tias koj tsis paub meej txog qhov kev tso kawm ntawm commas, hloov kev tsim cov kab lus. Yog tias koj tsis paub meej txog lub ntsiab lus ntawm cov lus, kos rau hauv phau ntawv txhais lus.

Tshooj lus ntawm cov hauv paus ntsiab lus ntawm kev sau ntawv tau zoo heev uas kuv xav tias lo lus "sau" tuaj yeem xav tias lub ntsiab lus "sau." Cov lus qhia muab rau hauv nws yog universal thiab siv tau los sau lwm hom ntawv sau.

157 ntau nplooj

Yog tias koj txiav txim siab tias tsuas yog tshooj thib ob ntawm phau ntawv tsim nyog nyeem, ces koj yuam kev. "Yuav ua li cas sau ntawv kom koj ntseeg tau" muaj 13 ntu - 157 nplooj ntawv ntxiv. Koj yuav tsis khuv xim lub sijhawm nyeem lawv.

Yuav ua li cas txhawm rau txhim kho kev sib txuas lus hluav taws xob? Yuav ua li cas kom coj ncaj ncees hauv kev sib txuas lus email? Yuav ua li cas hais tsis muaj nyob rau hauv kev lag luam ntawv? Yuav ua li cas sau ib lo lus rau pej xeem hais lus? Yuav npaj kev nthuav qhia li cas? Yuav ua li cas sau ib daim ntawv resume kom tau teb? Nov yog qee cov lus nug uas koj yuav tau txais cov lus teb rau ntawm nplooj ntawv ntawm phau ntawv.

Tsis yog txhua yam yog sib npaug txaus nyiam nyeem. Piv txwv li, kuv tsis tau koom nrog tshooj ntawm cov lus ceeb toom: Kuv tsis tuaj hla lawv hauv kuv txoj haujlwm niaj hnub.

Tab sis tag nrho, Rouman thiab Rafaelson tau tsim ib phau ntawv zoo heev ntawm kev sau ntawv zoo. Nws yuav ua tau yooj yim:

• cov neeg ua lag luam, cov thawj coj;
• account managers, project managers;
• copywriters, bloggers;
• secretaries, pab.

Puas muaj tej downsides?

Hauv kuv lub tswv yim, muaj ob ntawm lawv.

Ua ntej (thiab tseem ceeb tshaj plaws). Cov xov liab ntawm zaj dab neeg yog sau cov ntsiab lus tam sim ntawd. Tom qab tag nrho, cov neeg ua lag luam tsis muaj sijhawm rau kev hais lus curtsies. Hauv kuv lub tswv yim, qhov no tsis yog ib txwm tsim nyog. Ua tibzoo saib tsab ntawv kuv tau txais rau lwm hnub.

Ntawm kev lag luam? Yog, nws ua tau. Koj puas to taub lub tswv yim? Tau kawg. Hais lus zoo? Heev. Tab sis kuv tsis teb. Txawm hais tias daim ntawv luam tsis suav nrog lwm tus neeg nyob hauv, txoj hauv kev no zoo li kuv yuav tsum tau ua tib zoo xav. Yog li ntawd, ua raws li txoj cai "mus ncaj nraim mus rau lub ntsiab lus", hauv kuv lub tswv yim, yuav tsum ua tib zoo ua tib zoo.

Thib ob. Tsis muaj kev xyaum ua haujlwm hauv phau ntawv. Muaj ntau ntau yam piv txwv thiab cov lus pom zoo, tab sis tsis muaj ib qho kev tawm dag zog uas yuav pab tau los sib sau ua ke cov kev paub uas tau txais. Nws yog to taub tias tus nyeem ntawv yuav tau txais nws txhais tes ncaj qha nyob rau hauv cov ntawv xov xwm.

… cov ntsiab cai sau ntawv yooj yim heev. Lawv tsis tas yuav muaj txuj ci lossis kev txawj tshwj xeeb. Lawv yooj yim to taub thiab yooj yim rau kev thov. Txhua yam koj xav tau yog kev txiav txim siab thiab ua siab ntev kom paub tseeb tias koj sau raws nraim qhov koj xav hais. Lub hom phiaj ntawm phau ntawv no yog los pab koj ua qhov no nrog qhov nyuaj tsawg kawg thiab muaj kev ntseeg siab ntxiv rau qhov tshwm sim.

Kuv tus kheej ntsuas ntawm phau ntawv los ntawm Kenneth Rowman thiab Joel Rafaelson yog 7av 10.

Kev sau ntawv zoo yog ib qho txuj ci tseem ceeb, thiab nws tsis yog qhov nyuaj rau kev txhim kho. Txoj kev zoo tshaj plaws yog los ntawm "", chav kawm sau ntawv dawb thiab txias los ntawm cov neeg kho ntawm Lifehacker. Ib txoj kev xav, ntau yam piv txwv thiab homework tos koj. Ua nws - nws yuav yooj yim dua los ua kom tiav cov haujlwm xeem thiab dhau los ua peb tus kws sau ntawv. Subscribe!