Yuav ua li cas lub lag luam me tuaj yeem nyiam cov neeg siv khoom nrog cov kev pabcuam loyalty

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Ntau tus neeg ua lag luam suav tias cov kev pabcuam ncaj ncees yog qhov nyuaj thiab kim. Qhov tseeb, qhov no tsis yog qhov xwm txheej. Cov lag luam me muaj peev xwm ua tau raws li qhov kev pabcuam siab ncaj ncees thiab nyiam cov neeg siv khoom. Nyeem yuav ua li cas ua qhov no hauv peb tsab xov xwm.

Raws li txoj cai Pareto, 20% ntawm cov neeg siv khoom tsim 80% ntawm cov nyiaj tau los. Thiab cov no yog cov neeg siv khoom tsis tu ncua. Kev nce lawv tus lej yog ib qho ntawm cov haujlwm tseem ceeb ntawm txhua lub lag luam, tshwj xeeb tshaj yog cuam tshuam hauv kev kub ntxhov. Txog qhov kawg no, cov koom haum feem ntau siv ntau yam kev pabcuam ncaj ncees, muab nyiaj tshwj xeeb, luv nqi thiab lwm yam txiaj ntsig.

Ntsib Olga, nws muaj lub khw muag khaub ncaws me me. Olga pom zoo nrog tag nrho cov saum toj no thiab tseem xav tau cov neeg siv khoom ntau dua. Tab sis nws xav tias qhov kev pabcuam ncaj ncees yog kim heev, nyuaj thiab tsuas yog cov tuam txhab loj tuaj yeem ua tau.

Olga entrepreneur Loyalty program? Qhov no yog dab tsi? Kuv tsuas yog xav kom nyiam cov neeg siv khoom tsis tu ncua thiab kuv npaj muab qee qhov luv nqi rau lawv. Kuv tuaj yeem npaj tag nrho cov no li cas?

Wb sim pab nws.

1. Hom kev xaiv

Ua ntej tshaj plaws, koj yuav tsum xaiv hom ntawv ntawm peb qhov kev pabcuam loyalty. Muaj ob hom kev pab cuam xws li: luv nqi thiab nyiaj tshwj xeeb. Cov luv nqi suav nrog kev muab cov luv nqi qhia raws li feem pua. Hauv cov kev pabcuam ntxiv, cov neeg siv khoom tau txais cov ntsiab lus virtual (nyiaj tshwj xeeb) uas tuaj yeem hloov pauv rau khoom plig lossis rau tib qhov luv nqi. Cov kev pabcuam nyiaj tshwj xeeb yog qhov nyuaj me ntsis rau kev siv, tab sis lawv hloov tau yooj yim dua, thiab nws yooj yim dua ua kom tiav ua ntej lub sijhawm yog tias tsis muaj qhov tshwm sim.

Olga tsis xav kom yooj yim muab cov nyiaj cheb, nws txaus siab rau qhov kev xaiv ntawm qhov kev pab cuam lawm, thaum nws tuaj yeem teem ob tus lej nyiaj tshwj xeeb thiab lawv cov nqi.

Tsis tas li ntawd, tag nrho cov kev pabcuam loyalty tuaj yeem muab faib ua cumulative thiab tsau. Hauv kev txo nqi ntau, tus nqi txo nqi (khoom plig) nce ntxiv nrog rau qhov kev yuav khoom. Tsau muab qhov luv nqi tas li. Cov khoom lag luam yog qhov zoo dua, tab sis nyuaj dua, vim tias koj yuav tsum daws qhov teeb meem ntawm kev txheeb xyuas tus neeg siv khoom thiab suav rau tus nqi ntawm nws qhov kev yuav khoom.

2. Kev ua raws li qhov kev pab cuam loyalty

Qhov teeb meem feem ntau siv yog luv nqi lossis daim npav rho nyiaj. Daim npav yog sib nqus thiab barcode. Ntxiv rau daim npav lawv tus kheej, koj yuav xav tau cov cuab yeej los nyeem lawv: daim npav sib nqus scanner lossis barcode scanner. Lub scanner txuas nrog lub khoos phis tawj uas tshwj xeeb software raug teeb tsa, piv txwv li 1C. Cov nqi yuav tsum tau ntxiv rau kev them nyiaj rau cov kev pabcuam ntawm tus kws tshaj lij hauv kev teeb tsa lub system.

Qhov zoo ntawm daim npav yas: automation ntawm cov txheej txheem ntawm cov neeg siv khoom txheeb xyuas thiab cov nyiaj tau txais txiaj ntsig, khaws cov ntaub ntawv ntawm cov neeg siv khoom hauv daim ntawv yooj yim. Yog tias qhov ntsuas nruab nrab me me thiab / lossis qhov ntws ntawm cov neeg siv khoom loj, ces qhov no yog qhov kev xaiv zoo tshaj plaws. Tab sis nws tsis haum Olga, raws li nws entails cov nuj nqis tseem ceeb rau nws cov peev nyiaj.

Lwm txoj hauv kev los txheeb xyuas tus neeg siv khoom yog los ntawm qee qhov cim tshwj xeeb. Piv txwv li, tus xov tooj lossis lub xeem. Nyob rau hauv rooj plaub no, tus neeg muag khoom manually tshawb nrhiav tus neeg yuav khoom hauv cov ntaub ntawv thiab muab qhab nia rau nws nrog nyiaj tshwj xeeb (lossis ua kom luv nqi). Lub database nws tus kheej tuaj yeem khaws cia hauv ntau hom ntawv. Hauv nws daim ntawv yooj yim tshaj plaws, qhov no yog Excel. Qhov kom zoo dua yog tus nqi qis tshaj tawm, thiab lub ntsiab tsis zoo yog lub sijhawm muag khoom. Xws li ib tug system yog yooj yim rau tus neeg siv uas tsis tas yuav muaj ib daim npav nrog nws. Yog li ntawd, cov nyiaj cheb thiab nyiaj tshwj xeeb yuav siv ntau zaus.

Koj tuaj yeem ua yam tsis muaj tus kheej. Piv txwv li, lub khw muag khoom loj "Magnit" ib ntus npaj kev tshaj tawm, thaum cov neeg siv khoom tau muab cov ntawv nplaum. Koj sau qee cov ntawv nplaum - koj tau txais luv nqi lossis khoom plig.

Txhawm rau txuag nyiaj ntawm kev luam ntawv, koj tuaj yeem luam daim coupon tsis yog cov ntawv nplaum thiab faib rau cov neeg siv khoom. Tus neeg yuav khoom uas tau sau thiab nthuav tawm cov lej uas xav tau ntawm daim coupon tau txais luv nqi (khoom plig).

Lwm cov qauv ntawm cov txheej txheem zoo li no tau xyaum los ntawm lub tuam txhab Yves Rocher: cov neeg siv khoom ib txwm tau muab daim npav nrog cov nyiaj muas uas qhia txog cov khoom yuav khoom.

Cov nyiaj tshwj xeeb tsis raug khi rau ib tus neeg siv khoom tshwj xeeb: daim coupon thiab cov ntawv nplaum tuaj yeem xa mus rau leej twg. Tab sis Olga ntseeg tias nws tsis txaus ntshai rau nws. Qhov pom tseeb ntxiv ntawm qhov kev pab cuam depersonalized loyalty yog tias koj tsis tas yuav tswj hwm tus neeg siv khoom. Nws zoo nkaus li yog vim nws yog "Magnit" xws li lub hauv paus tsis tsim nyog, tab sis Olga xav khaws cia nrog nws cov neeg siv khoom, thiab nws xav tau lawv cov neeg.

3. Txhim kho qhov ua tau zoo ntawm qhov kev pab cuam

Lub hom phiaj ntawm qhov kev pabcuam ncaj ncees tsis yog ua tsaug rau kev yuav khoom, tab sis txhawb kom koj ua ib qho tshiab. Yog li ntawd, cov neeg koom nrog kev pab cuam yuav tsum tau ceeb toom ib ntus txog lub khw, nyiaj tshwj xeeb thiab cov nyiaj cheb. Thaum sau npe tus neeg siv khoom hauv qhov program, koj yuav tsum nrhiav nws tus lej xov tooj thiab email chaw nyob thiab sim ua kom tau txais kev tso cai kom tau txais cov ntaub ntawv xov xwm. Cov kev pabcuam xa ntawv niaj hnub yuav pab koj khaws koj cov neeg siv khoom kom paub txog cov ntawv txais nyiaj tshiab, kev tshaj tawm thiab lwm yam xov xwm.

Kev tshawb fawb txog kev puas siab puas ntsws qhia tau hais tias tib neeg txaus siab koom nrog hauv cov kev pab cuam uas cov nyiaj cheb thiab nyiaj tshwj xeeb tau muab rau ntawm thawj qhov kev yuav khoom, thaum daim npav tawm.

Nws kuj tseem paub tias qhov kev tso cai ua haujlwm nquag, ua rau muaj feem ntau ntawm kev koom tes. Nws raug nquahu tias ntawm daim ntawv nug tus neeg thov tsawg kawg yog tus kheej sau "Kuv pom zoo koom nrog" thiab kos npe rau nws. Ntxiv mus, raws li txoj cai, koj yuav tsum tau txais kev tso cai los ua cov ntaub ntawv tus kheej.

Txhua yam zoo los txog thaum kawg. Koj tuaj yeem txwv lub sijhawm ntawm qhov kev pabcuam ncaj ncees, piv txwv li, ib xyoos. Los ntawm kev qhia lub sijhawm txwv ntawm cov txiaj ntsig ntawm kev txo nqi thiab nyiaj tshwj xeeb, koj ua tiav ob lub hom phiaj ib zaug. Ua ntej, nws yog ib qho kev txo nqi ntawm cov kev pab cuam. Qhov thib ob, qhov tsis muaj sijhawm tuaj yeem ua rau tib neeg ua kev yuav khoom ntxiv kom muaj sijhawm los siv cov nyiaj tshwj xeeb. Txawm hais tias qee qhov kev txwv no, ntawm qhov tsis sib xws, yuav tawm tsam.

Tom qab nyeem txhua yam uas peb tau sau ntawm no, Olga txiav txim siab faib daim coupon, vim nws tsis xav nruab lub computer rau tus muag khoom tam sim no. Tam sim no nws tseem yog rau nws txiav txim siab seb tus nqi twg nws yuav faib cov daim coupon no thiab rau cov neeg yuav khoom yuav pauv lawv li cas. Tab sis qhov no yog kev txiav txim siab ntawm tus kheej nkaus xwb.

Yog tias koj muaj kev paub dhau los hauv kev siv qhov kev ntseeg siab rau cov lag luam me, sau txog nws hauv cov lus. Peb cog lus Olga yuav nyeem lawv.