REVIEW: "Emotional Web Design" - Qhia Nws Rau Koj Tus Thawj Coj

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Cia peb fim nws, tus tsim lub vev xaib ntawm tsoomfwv cov vev xaib feem ntau nyuaj siab kawg. Tsis tas li ntawd, nws tu siab tsis yog vim nyiaj tsis tau faib rau txoj kev loj hlob ntawm cov chaw no. Ntawm qhov tsis sib xws: qee qhov kev txiav txim ntawm tsoomfwv rau kev txhim kho cov vev xaib amaze lub tswv yim nrog cov nyiaj tshaj tawm rau tus yeej ntawm qhov kev sib tw. Lub ntsiab lus txawv.

"Usability" yog ib lub tswv yim tsis paub rau feem ntau ntawm cov neeg txiav txim siab hauv tsoomfwv cov koom haum hais txog qhov pom thiab ua haujlwm yooj yim ntawm cov peev txheej hauv web. Thiab sadly, txawm nyob rau hauv ntau lub lag luam qauv tus thawj coj / lub taub hau ntawm lub department yog heev "deb" los ntawm lub tswvyim ntawm "qhov chaw" yooj yim. Koj tuaj yeem hloov pauv qhov kev nkag siab no li cas (tshwj xeeb yog tias koj tus kheej nkag siab tias yuav tsum / tsis yog nyob rau ntawm qhov chaw rau cov neeg tuaj saib dav)? Phau ntawv, uas yuav tham txog niaj hnub no, tej zaum yuav yog thawj kauj ruam los hloov "soviet" mus kom ze rau kev tsim lub vev xaib xws li.

Qhov tseem ceeb ntawm phau ntawv

Hnub no ntawm kuv lub rooj - «», ib phau ntawv los ntawm Aaron Walter, txhais los ntawm Pavel Mironov thiab luam tawm nyob rau hauv Lavxias teb sab nyob rau hauv 2012 ua tsaug rau lub publishing tsev "Mann, Ivanov thiab Ferber". Tej zaum koj yuav tsis paub Aaron Walter, tab sis tag nrho (lossis yuav luag tag nrho) cov neeg nyeem ntawm Lifehacker tau pom nws lub hlwb tsawg kawg ib zaug hauv lawv lub neej: daim ntawv teev npe kev pabcuam MailChimp. Nws yog nws lub interface, lub logo thiab cov qauv dav dav (nrog rau tus neeg xa ntawv liab) uas Aaron tsim. 10 xyoo ua ntej tsim ib qho ntawm cov kev pabcuam xa ntawv online nrov tshaj plaws, nws tau qhia lub vev xaib tsim. Tus kws sau ntawv nyob hauv Georgia, Tebchaws Asmeskas, thiab ntxiv rau kev tsim lub vev xaib yog mus rau tus tswv txoj haujlwm ntawm barista.

Phau ntawv nws tus kheej yog me me, paperback, thiab nyeem tau sai heev. Tej zaum kuv yuav tau nyeem nws hauv ib hnub, thiab yog li ntawd, nyeem me ntsis txhua hmo, kuv ua tiav qhov kev nyeem ntawv hauv 3 hnub. Siv cov qauv yooj yim thiab siv tau (nrog rau cov npe ntawm cov haujlwm, txuas rau lawv, ib daim ntawv teev cov phau ntawv pom zoo thiab cov khoom, nrog rau cov duab thaij duab ntawm cov chaw lawv tus kheej) Aaron Walter "ntawm nws tus ntiv tes" piav qhia qhov txawv ntawm qhov tsim, uas ua rau muaj txiaj ntsig zoo. kev xav hauv tib neeg, thiab tib qhov chaw "stamped" …

Thawj qhov kev xav

Phau ntawv no tsis yog rau cov neeg tsim qauv … Ib tug neeg uas tau koom nrog hauv kev tsim lub vev xaib rau ntau tshaj ib xyoos lossis ntsib nrog kev txhim kho ntawm ib txwm ua haujlwm hauv lub vev xaib yuav tsis pom cov lus zais lossis "lub neej hacks" hauv nws, yam tsis muaj nws txoj haujlwm ua haujlwm tsis yooj yim sua. Tab sis Phau ntawv no muaj txiaj ntsig zoo heev thaum muab rau tus neeg tsis tsim qauv uas yog lub luag haujlwm rau kev txiav txim siab tsim qauv hauv tuam txhab lossis tsoomfwv cov qauv.… Cov lus piav qhia thiab cov piv txwv yog qhov yooj yim heev uas, ua siab ncaj, kuv tsis paub tias koj yuav tsum yog leej twg, tom qab nyeem Emotional Web Design, koj tseem xav kom tus tsim lub vev xaib "muab tag nrho cov ntawv sau rau ntawm nplooj ntawv tseem ceeb, thiab txawm tias ntau dua banners: peb muaj ntau tus neeg koom tes, thiab cia daim ntawv tso cai nrog 5 daim teb."

"Cons" ntawm phau ntawv

• Tsis muaj cov lus qhia tshwj xeeb lossis cov kws tshaj lij hauv nws.
• Cov chaw ntawm cov phiaj xwm kev lag luam raug muab ua piv txwv, tab sis tsuas muaj 5-6 ntawm lawv thiab lawv raug xaiv feem ntau raws li cov kev nyiam ntawm tus sau. Kuv xav saib cov piv txwv ntawm kev muaj tswv yim los ntawm tsoomfwv cov koom haum (leej twg txaus siab - piv txwv li, ib yam dab tsi zoo li ntawd), cov kev pabcuam pej xeem, them nyiaj ntau dua rau cov teeb meem e-lag luam. Yog tias koj tab tom nrhiav qhov no ib yam nkaus, phau ntawv no feem ntau yuav tsis ua haujlwm rau koj.

"Pros" ntawm phau ntawv

• Nws qhia hauv cov lus siv tau yog vim li cas kev zoo siab, kev xyiv fab, kev xav tsis thoob, kev cia siab, ua ke nrog lub ntsej muag ci ntawm koj qhov project, yog cov khoom tseem ceeb tsis yog rau kev xa ntawv, kev sib tham lossis khw muag khoom plig, tab sis kuj yog tus yuam sij rau kev vam meej ntawm niaj hnub no. bank, accounting lossis kev them nyiaj.
• Nws tuaj yeem (thiab yuav tsum) nyeem los ntawm cov kws tsis yog tshwj xeeb txhawm rau nkag siab thiab ntsuas cov kev daws teeb meem yooj yim rau kev tsim lub vev xaib, thiab tsis nrhiav qhov nyuaj thiab nyuaj tshaj plaws, uas tuaj yeem "npog txhua yam".

5 Yam Tseem Ceeb / Ntxim Ntxim Ntxim Ua Kuv tau khaws los ntawm Kev Tsim Kho Lub Vev Xaib

• Kev sim hauv kev tsim duab nraaj uas ua rau muaj kev xav zoo tau ua los ntawm tib neeg txij li lub sijhawm Gutenberg, uas tau tsim ib hom ntawv ze li sai tau rau cov neeg sau ntawv ntawm tes.
• Anthropomorphism, kev siv tib neeg lub ntsej muag thiab tus cwj pwm ntawm tus kheej - dab tsi nyiam cov neeg tuaj saib ntawm lub xaib thiab pab muag cov khoom kawg.
• Lub hauv paus ntsiab lus ntawm kev tsim qauv siv "kub piv" tau siv los ntawm txhua lub tuam txhab IT ua tiav thiab cov kev pabcuam online, los ntawm Apple mus rau Twitter.
• Contrasting minimalism yog ib qho tseem ceeb ntawm qhov chaw uas xav sawv tawm ntawm cov neeg coob coob ntawm cov neeg sib tw (qhov no tau ua tiav, piv txwv li, ntawm Tumblr).
• Muaj ib txwm muaj kev pheej hmoo ntawm kev tsim lub siab lub vev xaib tsim: kev siv kev lom zem thiab cov duab tsis zoo, theem ntawm cov neeg tuaj saib kev ntseeg siab hauv cov khoom tshiab, kev teeb tsa ntawm cov ntsiab lus ntawm nplooj ntawv, thiab lwm yam. Tsis muaj ib qho loj-haum-tag nrho daim ntawv qhia rau kev vam meej; tab sis muaj cov hauv paus ntsiab lus thiab cov kev xav uas yuav tsum tau xav txog thaum tsim ib lub xaib uas yuav zoo siab rau tib neeg thiab yuav yooj yim rau lawv.

Kuv xav nyeem leej twg

Cov neeg nyob hauv kev ua thawj coj nyob rau hauv cov koom haum, tuam txhab uas muag thiab departments uas nyob deb ntawm tsim thiab usability, tab sis yog nyuaj rau to taub dab tsi "tag nrho cov designers" xav tau thaum lawv nthuav sketches ntawm lub tuam txhab / departmental website.

Kuv kuj qhia koj kom nyeem cov thawj tswj kev muag khoom, aspiring internet marketing thiab pej xeem kev sib raug zoo cov tub txawg: kom muaj peev xwm nyob rau hauv txhua qhov teeb meem los piav qhia hauv cov lus yooj yim thiab nkag siab rau koj cov kev tswj hwm / cov neeg siv khoom / cov neeg koom tes tus nqi ntawm tus qauv tsim uas ua rau muaj kev xav zoo.