10 lub tswv yim rau dab tsi lub vev xaib yuav tsum yog rau koj txoj kev lag luam

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Yog tias koj nplooj ntawv hauv Is Taws Nem nres ntawm "nyob zoo txij li xyoo 2002!" theem, nws yog lub sijhawm los nyeem tsab xov xwm no.

1. Ua ib tug dlej mobile version ntawm lub site

Raws li Raws li kev kwv yees txheeb cais (raws li kev tshawb fawb ntau thiab mobile eCommerce txheeb cais), kev lag luam ntawm lub xov tooj ntawm tes tau dhau los ua ntau yam xws li kev lag luam duab sau los ntawm OuterBox, ntau dua 79% ntawm cov neeg siv mus saib cov chaw thiab ua kev yuav khoom los ntawm cov khoom siv mobile, tsis yog los ntawm desktop. Nyob rau tib lub sijhawm, 84% muaj teeb meem nrog kev yuav khoom hauv xov tooj ntawm tes, thiab 40%, tau txais cov neeg siv tsis zoo, mus rau cov peev txheej ntawm cov neeg sib tw.

Nws tsis txaus siab heev thaum tus qhua qhib lub vev xaib mobile, thiab nws zoo li thiab ua haujlwm tsis zoo. Tus neeg siv tsis zoo li cuam tshuam nrog cov teeb meem, rov nyem rau ntawm cov nyees khawm lossis taug kev hauv qhov tsis muaj kev cuam tshuam - nws yooj yim dua rau nws mus rau lwm qhov chaw.

57% ntawm cov neeg siv Is Taws Nem tshawb fawb hais tias lawv yuav tsis pom zoo rau lub npe nrog lub vev xaib tsis zoo lossis tsis yooj yim rau cov phooj ywg.

Chris Lucas VP of Marketing, Formstack

Nws tseem phem dua yog tias koj qhib lub tuam txhab lub vev xaib ntawm lub xov tooj smartphone thiab pom tias nws tsuas yog tsis muaj mobile version. Nws yog vwm rau zoom hauv thiab tawm nrog koj cov ntiv tes ntawm qhov puv version hauv browser kom pom tsawg kawg ib yam dab tsi.

Nws yog qhov txheeb cais ntau dua tias koj cov neeg siv khoom yuav cuam tshuam nrog koj los ntawm lub ntsiav tshuaj lossis smartphone es tsis yog lub khoos phis tawj desktop. Cov neeg tuaj saib txawb yog finicky, thiab lawv yuav tsis yig mus rau cov neeg sib tw yog tias koj qhov chaw muab lawv mob taub hau me ntsis.

Justin Smith CEO ntawm OuterBox

Yog li xyuas kom tseeb tias koj lub xaib muaj qhov zoo tshaj plaws mobile version lossis txawm tias muaj lub siab nyiam app. Nws yuav tsum tau tsim kom intuitively hloov mus rau txhua yam khoom siv. Nco ntsoov tias tag nrho cov nyees khawm thiab cov ntsiab lus ntawm nplooj ntawv yog qhov yooj yim los cuam tshuam nrog koj cov ntiv tes.

2. Tuaj nrog lub npe catchy

Ib qho yooj yim, ncaj nraim, nco lub npe tseem ceeb heev rau koj lub vev xaib. Koj zoo siab tuaj xyuas lifehacker.ru. Tab sis koj puas yuav nyeem peb lub xaib yog tias nws raug hu lifexaker123.ru? Kuv tsis xav li ntawd.

Txoj cai sau npe nyob rau hauv txhais tes ntawm ib pab neeg muaj kev paub dhau los ua rau muaj kev ntseeg siab hauv kev lag luam ntawm cov neeg siv khoom thiab cov neeg koom tes, nce cov neeg siv hloov pauv thiab ROI, thiab txo cov nqi lag luam.

Gary Millin CEO WorldAccelerator.com

Nrhiav ib lub npe uas tsis muaj neeg nyob thiab zoo siab tsis yooj yim, tab sis koj yuav tsum sim. Nco ntsoov tias qhov luv luv, qhov zoo dua: qhov no ua rau nws yooj yim rau nco ntsoov thiab nkag mus rau hauv qhov chaw nyob bar. Cov chaw nto moo tshaj plaws hauv ntiaj teb yog Google, Facebook, Twitter, Instagram. Dab tsi koom lawv? Yog lawm, lawv cov npe yooj yim khaws cia hauv siab thiab luam tawm. Nws tseem yog ib qho tseem ceeb uas lub npe tuaj yeem hais tau nrov nrov.

Qee lub sij hawm koj mus ntsib lub vev xaib ntawm lub tuam txhab tsis paub, tsis pom ib qho CTA lub ntsiab lus thiab tsis tuaj yeem nkag siab tias cov peev txheej muab rau koj li cas. Muab kev pabcuam? Muag ib yam khoom? Sau npe rau tsab ntawv xov xwm? Lawv ua dab tsi nyob ntawd?

Muab cov nyees khawm cuam tshuam rau ntawm nplooj ntawv home kom tus qhua tsis tas yuav tshawb nrhiav lawv ntev. Yooj yim thiab meej piav qhia rau tus qhua yuav ua li cas yog tias nws nyem rau ntawm CTA lub caij.

Yog tias koj tau tsim qhov kev pabcuam hauv Is Taws Nem txias - cia nws tuaj yeem tso npe rau ntawm nws nrog ib qho nyem tam sim tom qab thauj khoom ntawm qhov chaw. Yog tias koj muab cov kev pabcuam locksmith - ua lub pob "Hu rau tus tswv" ua ntej tus neeg siv lub qhov muag. Tsis tas yuav tsum tau zais cov ntsiab lus CTA hauv qab ntawm nplooj ntawv, vim tias tsis yog txhua tus neeg tuaj saib ua siab ntev los mus rau qhov kawg.

4. Ua navigation yooj yim dua

Kev nkag mus rau cov ntaub ntawv, kev pabcuam thiab kev yuav khoom yuav tsum yooj yim. Qhov zoo tshaj plaws, tus neeg siv yuav tsum tsis txhob xav txog yuav ua li cas thiaj nrhiav tau qee yam ntawm koj lub xaib.

Muaj tseeb koj pom tias feem coob ntawm cov chaw yog tailored rau tus qauv zoo sib xws. Piv txwv li, cov kev tshawb nrhiav, kev sau npe thiab cov khawm nkag yog ib txwm nyob rau sab xis saum toj. Koj tuaj yeem hloov pauv ntawm nplooj ntawv tseem ceeb nrog cov ntaub ntawv siv cov tabs nyob rau sab saum toj. Thiab social media nyees khawm thiab tuam txhab cov ntsiab lus tau muab tso rau hauv qab. Tsis txhob rov tsim lub log, vim tias yog tias tus neeg siv pom koj qhov chaw nkag siab tsis meej, nws yuav tawm mus.

Muab tsis pub ntau tshaj tsib tab ntawm koj cov ntawv qhia zaub mov rau saum koj qhov chaw. Lawv yuav tsum tau ua kom meej meej thiab meej npe. Ntxiv Qhov Chaw Tshawb Nrhiav rau lub kaum sab xis saum toj ntawm koj lub vijtsam kom cov neeg siv tuaj yeem pom qhov lawv tab tom nrhiav sai.

Dan Veltri yog co-founder thiab tus thawj coj khoom ntawm Weebly.

Thiab tsis txhob hnov qab muab sijhawm rau tus neeg siv kom rov qab mus rau nplooj ntawv tseem ceeb ntawm lub xaib txhua lub sijhawm, tshem tawm qhov xav tau tediously nyem rau ntawm qhov browser "Rov qab" khawm.

5. Khaws lub xaib kom paub meej

Ua ntej, txawm tias nws yuav zoo li txawv me ntsis, lub vev xaib tiag tiag txhawb kev ntseeg siab hauv txoj kev puas siab puas ntsws. Koj puas yuav siv cov kev pabcuam lossis daim ntawv thov uas tau hloov kho tshiab kawg rau xyoo 2016, lossis koj puas yuav nrhiav ib yam tshiab? Yog tias koj cov xov xwm kawg yog hnub tim xyoo tas los, qhov kev xav tshwm sim tias koj tau kaw ntev dhau los. Thiab qhov thib ob, cov ntaub ntawv tsis tseem ceeb ua rau tus neeg siv khoom yuam kev. Thiab dua, nws undermines lub credibility ntawm lub lag luam.

Yog li ntawd, hloov cov ntsiab lus ntawm koj lub xaib tsis tu ncua. Qhov tshwm sim ntawm cov ntsiab lus tshiab txhawb kom cov neeg siv tuaj xyuas nws dua thiab dua. Txhim kho cov kev sib txuas tawg - qhov no yog qhov tsim nyog rau kev hloov dua siab tshiab ntawm cov neeg tuaj xyuas qhov chaw. Nco ntsoov tias cov neeg siv tsuas pom cov ntaub ntawv cuam tshuam (xov xwm, luv nqi, khoom muag, kev sib cuag) - txwv tsis pub lawv yuav tau txais kev xav tias koj tsis quav ntsej lossis sim ntxias lawv.

6. Xa cov ntaub ntawv tiv tauj rau hauv qhov chaw tseem ceeb

Muaj ob qho laj thawj rau qhov no. Ua ntej, yog tias koj lub lag luam tso siab rau cov neeg tuaj yeem tiv tauj koj (piv txwv li, hu rau koj lub zog muag), qhov kev npaj tsis zoo ntawm cov ntaub ntawv tiv tauj yuav nyiag koj ntawm cov neeg siv khoom. Qhov thib ob, cov neeg siv yuav xav txog qhov chaw uas tsis muaj cov ntaub ntawv tiv tauj dubious: nws tsis zoo li lub chaw ua haujlwm muaj koob npe yuav zais cov ntaub ntawv no.

Koj cov ntaub ntawv tiv tauj yuav tsum pom meej meej kom cov neeg siv tsis tas yuav tshawb nrhiav koj tus lej xov tooj lossis email chaw nyob ntev.

David Brown CEO ntawm Web.com

Yog tias koj tseem siv social media los txuas nrog cov neeg siv khoom (thiab koj yuav tsum siv lawv!), Nco ntsoov muab cov cim nrog cov txuas mus rau lawv hauv header lossis footer, qhov twg lawv yooj yim nrhiav. Koj tuaj yeem tau txais cov cim, piv txwv li, ntawm no.

7. Tsis txhob typos thiab yuam kev

Kev dig muag qee zaum tshwm sim, nws muaj tseeb. Tab sis rau koj txoj kev lag luam yuav tsum tau ua tiag tiag, cov ntawv nyeem ntawm lub xaib yuav tsum raug grammatically. Kev ua yuam kev ntawm txhua yam ua rau cov neeg tuaj saib, ua rau koj txoj kev lag luam tsis tsim nyog. Tom qab tag nrho, koj tuaj yeem ua lag luam li cas yog tias koj tsis tuaj yeem xam cov ntawv sau?

Koj cov qauv sau ntawv yog qhov cuam tshuam ntawm koj daim duab. Zoo los yog phem, koj yuav ua rau lub tswv yim. Hmoov zoo, koj tuaj yeem tswj tau qhov no.

Jeffrey Gitomer Asmeskas kws sau ntawv thiab tus kws qhia ua lag luam

Xyuas thiab kho cov ntawv kom zoo. Kev nyeem ntawv zoo li kev tu cev. Koj tuaj yeem yog tus neeg lag luam uas txawj ntse tshaj plaws hauv ntiaj teb, txuas tag nrho Bezos thiab Zuckerberg rau hauv txoj siv. Tab sis yog tias koj tshwm sim nyob rau hauv pem hauv ntej ntawm cov neeg siv khoom thiab cov neeg koom tes nrog lub taub hau tsis tau ntxuav thiab khau qias neeg, koj cov txuj ci yuav tsis zoo siab rau.

8. Ua qhov chaw yooj yim

Yuav ua li cas

Yuav ua li cas twv yuav raug hu tsis tsim nyog

Kev tsim lub vev xaib yog lub ntsej muag ntawm koj lub lag luam. Raws li kev tshawb fawb ntawm Yuav Ua Li Cas Cov Neeg Ntsuam Xyuas Lub Vev Xaib Kev Ntseeg? cov kws tshaj lij los ntawm Stanford, 75% ntawm cov neeg siv tsim cov kev xav txog kev ruaj khov thiab tsim nyog ntawm lub tuam txhab raws li qhov pom ntawm nws lub vev xaib. Ntxiv mus, nws yuav siv sij hawm cov neeg siv 'kev saib xyuas lub vev xaib: Koj muaj 50 milliseconds los ua qhov zoo thawj zaug! tsuas yog 50 milliseconds! Thiab thawj qhov kev xav Zoo dhau los ua phem: Cov khoom lag luam zoo siab txhawb nqa cov kev siv tau zoo tshaj plaws tom qab ntawd ua rau txhua qhov kev cia siab ntxiv los ntawm koj lub tuam txhab.

Koj tuaj yeem muab cov kev pabcuam zoo raws li koj xav tau, tab sis yog tias koj muaj nplooj ntawv "thaum pib ntawm xyoo 2000", tsuas yog koj cov phooj ywg yuav siv lawv. Khaws koj cov qauv tsim yooj yim, huv si, thiab muaj kuab heev. Ua raws li cov qauv tam sim no - koj lub xaib yuav tsum ua raws li lub sijhawm.

Tam sim no, cov qauv tseem ceeb hauv kev tsim yog flatness thiab minimalism. Lub sijhawm ntawm qhov muag-catching gradients thiab ntxoov ntxoo yog ib yam ntawm yav dhau los. Thiab nco ntsoov: tsawg dua xim zoo dua. Tab sis koj yuav tsum xaiv lawv kom zoo.

Travis Moore graphic designer

Tsis tas li ntawd, cov chaw nrog cov qauv tsim yooj yim thauj khoom sai dua li cov uas muaj cluttered nrog cov ntsiab lus extraneous. Thiab ceev, raws li koj yuav pom tam sim no, kuj yog ib qho tseem ceeb heev.

9. Khaws qhov chaw ceev ceev

Raws li SOASTA's Mobile Load Time and User Abandonment, 53% ntawm cov neeg siv xov tooj ntawm tes tawm hauv lub vev xaib ua ntej nws tag nrho yog tias nws kav ntev dua 3 vib nas this. Tsis tas li ntawd, 83% ntawm cov neeg teb tau hais tias qhov chaw qeeb muab lawv qhov kev xav tsis zoo ntawm lub hom phiaj lossis tuam txhab. Thiab 28% mus rau cov neeg sib tw yog tias lub vev xaib siv sijhawm ntev dhau los thauj khoom.

Khaws koj qhov chaw khiav ntawm qhov ua tau zoo. Txhim kho cov yeeb yaj kiab thiab cov duab kom nrawm nrawm txaus, txawm tias ntawm cov khoom siv mobile.

47% ntawm cov neeg siv ntseeg tias kev thauj khoom nruab nrab ntawm qhov chaw yuav siv sijhawm ntev li 2 vib nas this.

Asad Ali tus lag luam GO-Gulf

Thiab tsis txhob siv tshaj tawm: raws li tau teev tseg hauv SOASTA daim ntawv tshaj tawm, ntawm feem ntau ntawm cov vev xaib peb tau tshuaj xyuas, banner rendering siv yuav luag ib nrab ntawm lub sijhawm thauj khoom. Cov neeg siv tsis nyiam tshaj tawm ntau npaum li lub sijhawm tos ntev.

10. Tsim koj tus kheej 404 nplooj

Technical tsis ua haujlwm tshwm sim rau txhua tus. Tab sis muaj koj lub xaib muaj nws cov nplooj ntawv kab laum ua rau lub tswv yim tias koj lub tuam txhab tswj hwm qhov teeb meem thiab ua haujlwm rau nws.

Los ntawm kev lees paub koj qhov yuam kev, koj tsim cov neeg siv kev ntseeg siab thiab tsis ua rau lawv zoo li lawv tau dawm rau ntawm qhov chaw tsis ua haujlwm. Ib qho screen dawb dawb nrog qee yam kev sau ntawv qhia txog kev ua haujlwm hack.

Yuav ua li cas

Yuav ua li cas

Yuav ua li cas

Yuav ua li cas tsis

Tsim ib nplooj kab kab kom txo tau qhov tsis zoo ntawm cov neeg siv kev paub. Muab tso rau hauv nws txuas rau cov khoom uas yuav nyiam nws, los yog rau cov khoom nrov es tsis txhob ploj, thiab lwm yam.