2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58
Txhua qhov kev tsim kho tshiab hauv kev lag luam - ob qho tib si hauv cov txheej txheem tsim khoom thiab hauv kev faib khoom tiav - xav tau kev sib piv. Nws yog los ntawm kev sib piv uas cov tuam txhab xws li Ford Motor Company thiab Apple tau mus txog qhov siab tsis tau pom dua. Nyeem txog yuav ua li cas ceeb toom thiab siv cov piv txwv hauv kab lus no.
Analogies puv peb lub neej, tab sis peb tau siv heev rau lawv uas peb tsis pom nws. Ib zaug dhau los cov kab lus "desktop" txhais tau tias tsuas yog lub rooj tiag tiag ntawm tus neeg ua haujlwm, tab sis tam sim no nws tau cuam tshuam nrog lub computer tam sim ntawd. Analogies pab koj saib yam txawv thiab nrhiav kev daws teeb meem uas tsis muaj leej twg yuav nrhiav nws. Nov yog ob zaj dab neeg ntawm cov tuam txhab nto moo thoob ntiaj teb Ford thiab Apple uas tshuav lawv txoj kev loj hlob mus rau qhov sib piv.
Raws li John Pollack, tus sau ntawm Bill Clinton cov lus hais thiab luv luv, nws yog qhov ruam tsis siv qhov piv txwv zoo li nws muaj zog. Pollack ntseeg hais tias "analogy instinct" - lub peev xwm pom tias qee yam zoo ib yam li lwm tus - yog lub hauv paus ntawm kev tsim kho tshiab thiab kev muag khoom.
Analogies yog lub cev nqaij daim tawv ntawm kev lag luam.
Los ntawm Ford Model T mus rau Macintosh, cov kev tsim kho tshiab no tshuav lawv qhov muaj nyob rau qhov sib piv. Tab sis ua ntej peb qhia cov dab neeg ntawm cov tuam txhab nto moo, cia peb nkag siab qhov kev sib piv yog dab tsi.
Hloov cov neeg txawv teb chaws thiab coj txawv txawv rau hauv cov neeg paub
Nov yog lub ntsiab lus zoo los ntawm Pollack:
Analogies yog kev sib piv ntawm cov khoom, uas presupposes muaj qhov zoo sib xws ntawm lawv, zais los yog pom tseeb.
Analogs tuaj yeem siv ntau hom. Ib qho analogue tuaj yeem yog ib lo lus, lossis tej zaum tag nrho zaj dab neeg, tshwj xeeb tshaj yog tias nws muaj kev coj ncaj ncees uas txhawb cov neeg tuaj saib nrog qee yam kev paub daws teeb meem.
Peb siv cov lus piv txwv los siv cov ntaub ntawv los ntawm lub ntiaj teb sab nraud los txiav txim siab. Peb tau txais cov ntaub ntawv tshiab, muab piv rau qhov peb twb paub lawm, nrhiav kev yooj yim thiab sim kos cov lus xaus raws li peb qhov kev paub dhau los.
John Pollack
Hauv lwm lo lus, peb siv cov piv txwv los ua kom yooj yim rau cov neeg txawv teb chaws thiab cov khoom tsis paub, pom cov yam ntxwv zoo sib xws hauv lawv nrog cov khoom paub thiab siv lawv rau lawv lub hom phiaj.
Yog li peb txhua tus, rau qee qhov, xav los ntawm kev sib piv. Tab sis qee qhov kev lag luam geniuses tau mus txog qhov siab tsis tau pom dua los ntawm qhov tseeb vim qhov muaj zog impulse ntawm analogies.
Hais txog Ford thiab cov nqaij
Xyoo 1913, Ford Motor Company yog ib lub tuam txhab muaj kev vam meej nrog kaum xyoo ntawm kev paub, tab sis thaum lub sij hawm nws muaj me me los yog tsis muaj kev cuam tshuam rau American lub neej.
Lub tuam txhab muaj lub hom phiaj zoo ntawm kev tsim ob puas lub cav hauv ib hnub, tab sis cov txheej txheem tsim khoom nws tus kheej tsis tso cai rau qhov no. Nyob rau lub sijhawm ntawd, cov neeg ua haujlwm tau nqa lub cav los ntawm ntau chav thiab dov rau hauv lub laub.
Thiab ces muaj ib hnub, Bill Clann, ib tug neeg ua hauj lwm ntawm Ford thiab yav tas los neeg ua hauj lwm ntawm lub tuam txhab tram, forge, tshuab khw thiab shipbuilding, mus rau ib tug paub txog ntawm ib tug slaughterhouse nyob Chicago.
Nyob ntawd, nws pom tias yuav ua li cas kom muaj peev xwm nce ntxiv los ntawm kev siv tshuab hluav taws xob: tsiaj carcasses txav raws txoj siv conveyor hauv cov tsheb uas raug tshem tawm, thiab cov neeg tua tsiaj tau ua qee yam dej num raws li cov carcasses tuaj txog.
Raws li Clann tau saib cov ntshav symphony ntawm kev txav mus los, nws piv cov carcass txiav rau kev sib sau ua ke. Clann pom tau hais tias kev txav cov kab sib dhos mus rau Ford cog tuaj yeem ua kom ntau lawm thiab txo tus nqi ntawm cov khoom.
Tom qab rov qab los, Clann tau tshaj tawm lub tswv yim no rau nws tus thawj coj: "Yog tias lawv tuaj yeem tua npua hauv txoj kev no, peb tuaj yeem sib sau ua ke tsheb."
Thaum xub thawj, nws tus thawj coj tsis pom zoo. Dab tsi tuaj yeem nyob deb ntawm ib leeg tshaj li nqaij thiab tshuab? Tab sis Clann hais tias lawv yog tib yam.
Raws li qhov tshwm sim, Klann lub tswv yim tau muab coj los siv, ntxiv rau cov kev cob qhia nrog kev txav cov kab sib dhos. Raws li qhov tshwm sim, kev tsim khoom tau nce zuj zus thiab qhov pheej yig dua Model T nkag mus rau hauv kev ua lag luam. Tus nqi tau nqis los ntawm $ 575 mus rau $ 280, thiab Ford tau muab ob npaug rau nws txoj kev lag luam hauv ib lub xyoo.
Clann pom qhov sib piv los ntawm qhov sib txawv ntawm qhov txawv nruab nrab ntawm ob qhov kev lag luam - kev tua tsiaj thiab sib dhos tshuab. Hauv plawv ntawm ob txoj kev yog qhov kev cia siab ntawm cov khoom ua ntej siv nws.
John Pollack
Nws tsis siv sijhawm ntev tom qab Ford txoj kev vam meej ua ntej lwm lub tuam txhab pib qhia cov khoom siv thiab tau txais cov nyiaj tau los siab hauv yuav luag txhua qhov chaw.
Steve Jobs yog tus tswv ntawm kev sib piv
Analogies ua haujlwm vim lawv ua rau cov neeg tsis paub paub, pab lub siab mus rau thaj chaw tsis paub, ua kom zoo li thaj chaw uas peb twb paub lawm.
Hauv qhov no, Steve Jobs txoj kev xav nrog tus phooj ywg sib tham tau hais meej meej los ntawm kev sib piv. Apple muaj peev xwm yeej qhov kev lees paub ntawm pej xeem los ntawm kev ua kom lub ntiaj teb virtual tsis paub txog cov neeg siv, zoo ib yam li lub ntiaj teb lub cev uas txhua tus neeg tau zoo.
Ib qho ntawm Apple lub ntsiab lus piv txwv - lub khoos phis tawj desktop - yog qhov ntau uas peb tsis nco qab nws yog qhov piv txwv. Nws yuav tsum tau cob qhia tib neeg kom siv Macintosh's graphical interface kom yooj yim raws li lawv siv qee yam tiag tiag thiab paub - lawv lub rooj zaum.
Koj tuaj yeem sau ib yam dab tsi rau ntawm daim ntawv, khaws nws thiab rov nyeem nws tom qab, thiab koj tuaj yeem ua ib yam hauv cov ntaub ntawv hluav taws xob. Hauv kev muaj tiag, koj tuaj yeem khaws cov ntaub ntawv thiab cov duab hauv daim nplaub tshev, thiab koj tuaj yeem ua tib yam hauv folders ntawm lub desktop.
Koj tuaj yeem npaj cov folders ntawm koj lub rooj - koj tuaj yeem npaj lawv hauv koj lub computer ib yam nkaus. Qhov koj pom ntawm lub khoos phis tawj screen sib raug rau qhov koj paub hauv kev muaj tiag.
Tam sim no cov kev piv txwv no tau dhau los ua pom tseeb thiab paub rau peb tias qhov kev tshuaj ntsuam no tuaj yeem ua rau luag nyav. Tab sis xyoo 1984 qhov no tsis yog qhov tseeb. Thiab Steve Jobs txoj kev xav rau kev sib piv yog qhov laj thawj tseem ceeb rau Apple txoj kev vam meej.
Yuav ua li cas kom tau ntau dua los ntawm analogies
Yog tias koj tsis muaj kev xav rau kev sib piv, nws yog qhov ua tau los tsim nws tus kheej. Analogies tuaj yeem pom nyob txhua qhov chaw, thiab koj tuaj yeem xyaum, piv txwv li, thaum nyeem ntawv.
Nws yog ib qho tseem ceeb heev uas yuav tau ua tib zoo mloog cov lus uas peb siv. Lub peev xwm los kwv yees lub tswv yim paub thiab paub yog ib feem tseem ceeb ntawm kev kos duab ntawm kev kos duab analogies.
John Pollack
Lwm txoj hauv kev los txhim kho hauv kev sib piv yog kev cob qhia kom pom cov ntawv sib txuas lus ntawm cov khoom, thiab rau qhov no koj yuav tsum ua kom koj cov kev paub dhau los tas li. Feem ntau, Clann pom cov ntawv xov xwm ntawm kev tsim cov nqaij thiab cov cav tov vim tias ua ntej nws tau ua haujlwm nyob rau ntau qhov chaw ntawm kev lag luam thiab tsis pom qhov txawv ntawm ntau cov txheej txheem ntau lawm.
Tshawb nrhiav, nyeem ntxiv, mus ncig - los ntawm kev nce koj tus kheej kev paub, nrog rau kev siv cov kev paub ntawm cov neeg uas koj ua haujlwm, koj tuaj yeem dhau los ua tus tswv ntawm kev sib piv.
Cov kev daws teeb meem tsis zoo tshaj plaws thiab muaj tswv yim yog yug los ntawm kev sib xyaw ntawm cov ntaub ntawv sib txawv. Qhov ntau Lego daim koj muaj, ntau lub sijhawm koj yuav tsum tsim ib yam tshiab thiab zoo kawg.
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