Kuv qhov muag tsis loj hlob. Yuav ua li cas?

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Yuav ua li cas nrhiav cov neeg siv khoom nrog cov ntaub ntawv loj, txawm tias koj muaj kev lag luam me - peb tab tom tham nrog cov neeg tsim khoom ntawm MTS Marketer kev pabcuam rau tus kheej txhawb nqa cov khoom thiab cov kev pabcuam.

Kuv tuaj yeem tsim ib tus neeg siv khoom li cas?

Ua haujlwm nrog cov neeg tuaj yeem nyiam, tom qab ntawd cov neeg yuav khoom yuav dhau los ua cov neeg siv khoom tsis tu ncua.

Wb hais tias koj qhib lub khw kas fes hauv khw. Tsuas yog muab cov ntawv xa mus rau txhua tus neeg taug kev ntawm txoj kev tsis muaj txiaj ntsig - ntawm lawv yuav muaj cov neeg uas tau tshwm sim hauv cheeb tsam los ntawm kev sib tsoo. Lawv yuav tuaj rau koj rau cov ncuav qab zib dawb nrog daim coupon, tab sis lawv yuav tsis tsav tsheb rau espresso txhua hnub.

Txhawm rau nkag mus rau koj cov neeg tuaj saib, koj yuav tsum tau tsom mus rau cov neeg siv uas feem ntau nyob ze koj lub qhov hluav taws xob. Piv txwv li, xa ib qho SMS-mailing nrog geo-targeting - qhov chaw nyob hauv tib cheeb tsam. Txhawm rau ua kom koj qhov kev tshaj tawm ntau dua, ntxiv cov ntxaij lim dej los ntawm hnub nyoog thiab kev ua haujlwm. Piv txwv li, feem ntau cov qhua ntawm cov khw kas fes yog cov neeg ua haujlwm hauv chaw ua haujlwm thiab cov tub ntxhais kawm.

Yog tias koj muaj ob peb tus neeg siv khoom, xyuam xim rau MTS Marketer kev pabcuam. Nws yog kev lag luam platform nrog cov ntaub ntawv loj loj ntawm cov ntaub ntawv loj. Ntawm no koj tuaj yeem tshaj tawm cov phiaj xwm tshaj tawm thiab xaiv cov neeg siv khoom los ntawm ntau qhov tsis sib xws (geolocation, poj niam txiv neej, kev ua haujlwm, kev nyiam). Nrog rau lub hom phiaj no, tsuas yog cov neeg uas xav tau koj cov khoom yuav pom koj qhov kev thov.

Kuv cov khoom tseem paub tsis zoo ntawm kev ua lag luam, yuav ua li cas thiaj txhawb tau cov neeg siv khoom zoo?

Tos kom txhawb. Ua ntej, xyuas kom cov neeg paub tias koj cov khoom yog dab tsi. Nws zoo li cov khoom zoo yuav muag tawm ntawm nws tus kheej, tab sis nws tsis yog. Cov neeg siv khoom yuav tsis paub vim li cas lawv yuav tsum siv nws. Thiab yog tias tsis muaj kev xav tau, tsis muaj kev yuav khoom.

Ua ntej koj yuav tsum qhia txog cov khoom thiab kev txaus siab, thiab tom qab ntawd hu rau kev yuav khoom. Zoo dua ua qhov no los ntawm kev sib txawv. Hauv ntiaj teb kev lag luam, qhov no yog hu ua "omnichannel" - kev sib txuas ntawm ntau hom kev tshaj tawm thiab cov platforms.

Cia peb siv ib qho piv txwv.

Cia peb hais tias koj tsim cov tshuaj pleev ib ce organic.

• Thawj channel yog ib daim ntawv tshaj tawm hauv kev sib tham. Muab cov yeeb yuj chij nrog koj tus neeg muag khoom zoo tshaj plaws thiab kho nws kom pom cov ntxhais nyiam kev noj qab haus huv thiab kev zoo nkauj.
• Qhov thib ob channel yog email xov xwm. Hauv ob peb hnub, qhia peb hauv email vim li cas cov neeg siv khoom xav tau koj cov khoom. Lawv twb paub txog koj lub hom phiaj - tam sim no piav qhia cov txiaj ntsig kom ntxaws ntxiv thiab piav qhia txog cov teeb meem uas koj cov khoom yuav daws tau. Cia nws tsis yog cov ntawv tshaj tawm xwb, tab sis cov ntsiab lus tseem ceeb. Piv txwv li, muab cov lus qhia txog yuav ua li cas ua neej nyob ruaj khov dua, thiab hauv ib qho ntawm lawv, qhia peb txog koj cov mem pleev di ncauj, uas tsis raug kuaj ntawm cov tsiaj. Tsis txhob hnov qab txoj cai golden ntawm "qhia-qhia" kev lag luam: ntxiv cov duab zoo nkauj.
• Qhov thib peb channel yog SMS faib. Thaum tus neeg siv khoom xav tau cov khoom lag luam, xa cov lus luv luv thiab succinct nrog kev nthuav qhia tshwj xeeb siv tau kom txog rau thaum hnub tim.

Tab sis yuav ua li cas yog tias kuv muaj lub khw hauv online?

Nco ntsoov cov neeg siv khoom ntawm koj tus kheej uas twb tau mus xyuas lub xaib, thiab sau cov tshiab los ntawm kev tsom.

Qhia rau cov neeg uas twb tau yuav los ntawm koj txog cov khoom tshiab thiab kev tshaj tawm. Xa koj cov neeg siv khoom ncaj ncees rau koj tus kheej nrog cov khoom koj nyiam, faib cov lej tshaj tawm hauv kev tes hauj lwm los ntawm koj lub hom phiaj cov kiv cua.

Yog tias koj muag khoom thoob plaws lub tebchaws, geolocation tsis tas yuav nrhiav cov neeg siv khoom tshiab. Txwv koj cov neeg tuaj saib raws hnub nyoog, poj niam txiv neej, nyiam. Sim kom tsis txhob muaj cov stereotypes hauv koj qhov kev tshaj tawm: tsis yog txhua tus ntxhais mus rau lub gym kom poob phaus, thiab tsis yog txhua tus txiv neej nyiam npias thiab ncaws pob.

Cov neeg yuav khoom ntxhov siab los ntawm kev tshaj tawm tsis txaus ntseeg, puas yog?

Yog tias koj qhov kev tshaj tawm kev lag luam tau zoo, tsis yog. Ntawm qhov tsis sib xws, qhov tseeb lub hom phiaj tsuas yog xaiv cov uas feem ntau yuav nyiam koj cov khoom. Cia peb hais tias qhov kev faib tawm nrog kev mus ncig ua si kawg yog xa mus rau cov neeg taug kev, thiab cov ntawv tshaj tawm nrog cov nyiaj cheb rau pas dej ua ke tau qhia rau cov kiv cua kis las.

Qhov tseem ceeb tshaj plaws yog tsis npaj kev xa ntawv ntau zaus thiab xaiv lub sijhawm xa tuaj - thaum tus neeg siv khoom npaj yuav khoom thiab tsuas yog lub zog me me uas ploj lawm.

Piv txwv li, cov lus los ntawm lub khw kas fes yuav tsum tuaj rau ib tus neeg ua haujlwm ntawm lub chaw ua lag luam nyob sib ze thaum sawv ntxov, thaum nws mus ua haujlwm thiab npau suav ntawm ib qho khoom qab zib cappuccino. Thiab, piv txwv li, cov ntaub ntawv hais txog kev txo nqi ntawm cov log tsheb raug xa mus rau cov neeg tsav tsheb thaum caij nplooj ntoos hlav thiab lub caij nplooj zeeg, thaum nws yog lub sijhawm hloov log tsheb.

Tsis txhob cuam tshuam tib neeg thaum sawv ntxov lossis tsaus ntuj.

Kuv puas yuav tsum tau txais kev tso cai los ntawm cov neeg siv khoom txhawm rau xa cov ntawv xov xwm?

Yog tias koj xa tawm mus rau koj tus kheej database, yog. Cov neeg siv khoom uas tso koj ntawm email lossis xov tooj yuav tsum pom zoo kom tau txais cov lus los ntawm koj. Tsis tas li ntawd, lawv yuav tsum tuaj yeem tso npe tawm ntawm koj daim ntawv xa ntawv txhua lub sijhawm.

Yog tias koj xa cov ntaub ntawv nrog MTS Marketer kev pabcuam, koj tsis tas yuav tau txais kev tso cai - MTS twb tau txais kev tso cai ntawm cov neeg siv khoom. Koj tuaj yeem khiav cov phiaj xwm sib txawv tam sim ntawd thiab xaiv txoj kev twg ua haujlwm zoo tshaj plaws: banners hauv social networks, SMS-mailings, email-mailings, lus hauv instant messengers. Qhov tseeb lub hom phiaj yuav pab koj kom tsis txhob muaj kev tshaj tawm tsis zoo thiab nce cov lus teb.