Rau Marketer's Library: Books Worth Reading

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Peb txuas ntxiv qhia rau koj cov phau ntawv tseem ceeb uas yuav ntxiv rau koj lub tsev qiv ntawv tshaj lij. Peb cov khoom sau niaj hnub no tau mob siab rau cov neeg lag luam.

Peb twb tau qhia rau koj xaiv cov phau ntawv uas yuav pab tau:

• ;
• ;
• ;
• ;
• cov neeg muaj tswv yim.

Peb xaiv cov phau ntawv tshiab yuav pab ntxiv rau lub tsev qiv ntawv tshaj lij ntawm cov neeg lag luam. Yog tias koj txaus siab rau qee phau ntawv, nyem rau ntawm lawv lub npe - yog li koj tuaj yeem paub koj tus kheej nrog cov kev txheeb xyuas uas tau sau los ntawm cov kws sau ntawv Lifehacker.

Yog tias koj tau poob siab hauv kev lag luam, phau ntawv no yog rau koj. Michael Stelzner ntseeg hais tias nyob rau hauv ib puag ncig niaj hnub no, tib neeg tau kawm tsis quav ntsej txog kev lag luam gimmicks. Hauv qhov no, tus kws sau phau ntawv qhia txog kev nrhiav lwm qhov nqa rau kev lag luam.

Lift yog txoj kev uas lub tuam txhab loj hlob los ntawm kev ntes cov neeg tuaj saib nrog kev pom, ua haujlwm nrog cov kws tshaj lij sab nraud, thiab txo cov kev tshaj tawm. Lub hom phiaj tseem ceeb ntawm txoj cai kev lag luam no yog kom tau txais kev ntseeg siab hauv koj lub tuam txhab los ntawm cov neeg yuav khoom.

Michael Stelzner

Phau ntawv no yog hais txog yuav ua li cas los txhawb nqa thiab kawm kom nyiam cov neeg siv khoom hauv internet hnub nyoog.

Phau ntawv yuav dhau los ua ib qho cuab yeej tseem ceeb rau cov neeg uas nyuam qhuav pib ua lag luam email. Koj yuav pom qhov twg yuav tau txais cov neeg siv npe, thaum twg thiab ntau npaum li cas koj yuav tsum xa tsab ntawv xov xwm, kawm cov cai rau kev sau ntawv, hom ntawv thiab rooj plaub thaum tsim nyog xa ib hom ntawv lossis lwm yam.

Kev tshaj tawm yuav nthuav tsis yog rau cov neeg pib tshiab - cov neeg uas twb muaj kev paub dhau los hauv kev lag luam email tseem yuav pom qee yam tshiab rau lawv tus kheej. Txhua tshooj ntawm phau ntawv xaus nrog kev ua homework los pab koj xyaum yam koj nyuam qhuav nyeem.

Nws yog ib qho tseem ceeb uas koj cov neeg siv khoom ntseeg siab thiab ntseeg koj. Kev nplua nuj ntawm kev tshaj tawm ua rau tsis lees paub, xav xav - xav tsis thoob. Sim ua kom muaj txiaj ntsig rau tus neeg siv khoom, thiab nws yuav them rov qab.

Dmitry Koob

Txhua tus neeg siv khoom yog koj lub peev xwm hais lus.

Andy Cernovitz

Hauv phau ntawv no, koj yuav kawm txog ib qho ntawm qhov pheej yig tshaj thiab zoo tshaj plaws ntawm kev lag luam - lo lus ntawm qhov ncauj. Koj yuav nkag siab yuav ua li cas kom cov neeg tham txog koj lub tuam txhab lossis koj cov khoom; kawm los tsim cov ncauj lus kab mob; tau paub txog cov tswv yim xws li "net support index", thiab cov piv txwv ua tiav ntawm kev siv cov txheej txheem nthuav tawm.

Ib phau ntawv rau cov pib tshiab hauv kev lag luam digital, uas Damir Khalilov tau tso rau ntawm lub txee txhua yam uas tus kws tshaj lij SMM yuav tsum paub thiab ua tau. Ntawm no koj yuav tsis pom qhov zais cia ntawm wow effect uas yuav pab koj tau txais ib lab nyiam, reposts thiab cov neeg siv npe hauv ob peb hnub, tab sis raws li phau ntawv qhia rau tus thawj coj SMM tshiab, qhov no yog qhov tsim nyog tshaj tawm.

Phau ntawv muaj ib qho nthuav feature: tus sau tsis hais ib qho txawv teb chaws hom ua piv txwv - tsuas yog Lavxias teb sab tuam txhab thiab phiaj xwm.

Tus sau phau ntawv no yog ib tug xibfwb ntawm Massachusetts Institute of Technology, uas tau tshawb fawb txog kev coj tus cwj pwm thiab cov yam ntxwv ntawm tib neeg tus cwj pwm tau ntau xyoo.

Yog tias koj xav nkag siab tias vim li cas koj cov neeg siv khoom nyiam ib yam khoom dua lwm tus, lawv tau coj los ntawm dab tsi thiab lawv yuav coj li cas rau qhov xwm txheej, ces koj yuav tsum nyeem phau ntawv no.

"Behavioral Economics" muaj cov kev sim thiab cov dab neeg uas ua rau nws muaj peev xwm txheeb xyuas qhov ua tau zoo ntawm cov txheej txheem thiab cov qauv uas tau nthuav tawm hauv phau ntawv.

Ib phau ntawv uas yuav muaj txiaj ntsig zoo rau ob tus thawj tswj kev lag luam thiab cov thawj coj ntawm kev lag luam.

Tsis muaj dab tsi ua rau kev txiav txim siab phem ntau npaum li tsis mloog.

Phau ntawv no yuav qhia koj kom mloog cov npoj yaig thiab cov neeg siv khoom thiab, raws li, nrhiav ib hom lus nrog lawv, zam kev tawm tsam. Tsis tas li ntawd, ntawm no koj yuav pom cov tswv yim los pab koj kom tau txais txiaj ntsig zoo tshaj plaws ntawm qhov koj hnov. Tom qab tag nrho, 90% ntawm tag nrho cov teeb meem tuaj yeem daws tau nrog cov lus.

Lwm phau ntawv mob siab rau lo lus ntawm lub qhov ncauj ua ib txoj hauv kev zoo tshaj plaws rau kev ua kom koj lub tuam txhab paub txog thiab nce kev muag khoom. Nyob rau hauv phau ntawv, koj yuav kawm txog 6 lub hauv paus ntsiab lus ntawm kev sib kis uas yuav pab tib neeg pib tham txog koj lub tuam txhab lossis koj cov khoom lag luam: kev sib raug zoo txiaj, kev xav, kev xav, kev luam tawm hauv zej zog, cov txiaj ntsig zoo, dab neeg.

Cov kab lus "kev sib txuas yog txhua yam" yog qhov tseem ceeb niaj hnub no rau feem ntau cov kws tshaj lij, thiab cov neeg lag luam tsis muaj qhov tshwj xeeb. Hauv nws phau ntawv, Keith Ferrazzi tham txog cov cai yooj yim ntawm kev sib txuas lus. Koj yuav paub nrog leej twg, thaum twg thiab qhov twg nws yog qhov zoo tshaj los ua kom muaj txiaj ntsig zoo.

Phau ntawv yog nthuav vim hais tias nyob rau hauv nws tus sau qhia nws tus kheej zaj dab neeg.

Kuv pom tau tias kev txawj ntse, txuj ci thiab keeb kwm tsis yog qhov tseem ceeb tshaj plaws hauv lub neej. Koj ua tsis tau ib leeg.

Kate Ferrazzi

Tom qab nyeem phau ntawv, koj yuav kawm paub sau cov tswv yim ua lag luam uas ua haujlwm tiag tiag. Phau ntawv muaj cov lus qhia theoretical (qauv, tsim, thiab lwm yam) thiab cov tswv yim. Koj yuav tau paub txog cov piv txwv ntawm tsis yog tsuas yog kev lag luam muaj kev vam meej, tab sis kuj ua tsis tiav, tom qab nyeem ntawv uas koj yuav tuaj yeem txiav txim siab seb koj yuav tsum tsis txhob sau cov kev lag luam.