2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58
Peb txuas ntxiv qhia rau koj cov phau ntawv muaj txiaj ntsig uas yuav pab koj hauv koj lub neej kev ua haujlwm. Niaj hnub no peb muaj kev xaiv rau cov ntsiab lus lag luam.
Cov ntawv tshaj tawm classic thiab xov xwm tshaj tawm tau maj mam dhau los ua ib qho dhau los. Koj cov neeg tuaj saib xav tau ntau dua: tsis yog cov ntsiab lus qhia, tab sis cov ntaub ntawv tseem ceeb kom tau txais txiaj ntsig los ntawm. Cov neeg xav kom koj daws lawv cov teeb meem. Qhov no yog lub hom phiaj ntawm tus neeg lag luam cov ntsiab lus - muab cov neeg siv khoom zoo thiab cov ntsiab lus tseem ceeb.
Tus neeg lag luam cov ntsiab lus tsis tshaj tawm cov khoom lag luam hauv kev nkag siab ntawm lo lus, tab sis nws txoj haujlwm yog kom paub tseeb tias cov neeg tuaj saib lub hom phiaj yuav ua qhov nws xav tau. Tus neeg lag luam cov ntsiab lus tuaj yeem raug hu ua ntau qhov chaw: nws muab cov kev paub, kev txawj thiab peev xwm ntawm ntau tus kws tshaj lij.
Peb cov kev xaiv suav nrog cov phau ntawv ntawm ob qho tib si kev lag luam thiab kev tshaj tawm, kev sau ntawv thiab kev tswj hwm.
“Cov ntsiab lus Marketing. Cov txheej txheem tshiab rau kev nyiam cov neeg siv khoom hauv Is Taws Nem hnub nyoog ", Michael Stelzner
Michael Stelzner, tus kws tshaj lij cov ntsiab lus tshaj lij thiab cov kws tshaj lij kev tshaj xov xwm, yuav qhia koj tias cov ntsiab lus twg yog qhov xav tau niaj hnub no thiab yuav ua li cas los txhawb nws siv kev tshaj xov xwm, yuav ua li cas kom tau txais kev ntseeg siab ntawm cov neeg tuaj saib lub hom phiaj tseem ceeb thiab yuav ua li cas thiaj nyiam cov kws tshaj lij hauv koj daim teb. tsim cov ntsiab lus.
"Cov ntsiab lus, Kev Lag Luam thiab Pob Zeb thiab Yob. Phau ntawv-muse rau kev kov yeej cov neeg siv khoom hauv Is Taws Nem ", Denis Kaplunov
Nyob rau hauv nws phau ntawv, Denis Kaplunov, ib tug paub zoo ntawm Lavxias teb sab copywriter, yuav qhia cov secrets ntawm tsim kev koom tes, zoo siab thiab pab tau cov ntsiab lus rau koj cov neeg tuaj saib. Thiab tsis tsuas yog cov ntawv nyeem rau cov vev xaib lossis social networks, tab sis kuj muaj cov duab, yeeb yaj kiab, e-mails. Koj yuav kawm paub ntau npaum li cas koj yuav tsum yeej qhov kev nyiam ntawm cov neeg siv, yuav ua li cas ua ntej koj cov neeg sib tw thiab tib lub sijhawm tsis txhob hnov qab txog qhov tseem ceeb - los tsim cov ntsiab lus tseem ceeb thiab muaj txiaj ntsig.
“Muag cov ntsiab lus. Yuav ua li cas txuas cov ntsiab lus kev lag luam, SEO thiab kev tshaj xov xwm hauv ib qho system”, Lee Odden
Tsim kom muaj txiaj ntsig thiab cov ntsiab lus zoo tsuas yog ib nrab ntawm kev sib ntaus sib tua. Nws tseem yog ib qho tseem ceeb kom paub tseeb tias, hais tias, tus qhua tuaj rau koj lub xaib tuaj yeem pom tau yooj yim, thiab tsis cuam tshuam rau ntau ntu ntawm cov ntawv qhia zaub mov. Nws tsim nyog nco ntsoov qhov yuav tsum tau ua kom zoo dua cov ntsiab lus rau kev tshawb fawb xyaw thiab, uas yog qhov tseem ceeb tshaj plaws niaj hnub no, rau kev sib tham. Tsis tas li ntawd, hauv nws phau ntawv, Lee Odden qhia cov lus qhia los pab koj npaj koj cov ntsiab lus kom zoo thiab ntsuas nws cov txiaj ntsig.
Content Marketing Management, Robert Rose, Joe Pulizzi
Nyob rau hauv lub xyoo pua 21st, cov neeg siv khoom tsis txaus rau cov tuam txhab. Lawv xav tau cov neeg siv khoom ncaj ncees, cov neeg muaj npe ncaj ncees - "tus neeg sawv cev" uas yuav tsis yog yuav khoom lossis siv cov kev pabcuam lawv tus kheej, tab sis tseem yuav qhia cov phooj ywg thiab cov neeg paub ua ib yam. Robert Rose thiab Joe Pulizzi yuav qhia koj raws nraim li cas los tsim cov ntsiab lus uas yuav pab tsim lub pas dej ntawm cov neeg siv khoom ncaj ncees. Tsis tas li ntawd, koj yuav pom cov ntaub ntawv hais txog yuav ua li cas koom nrog cov ntsiab lus kev lag luam rau hauv kev lag luam tag nrho ntawm lub tuam txhab, thiab cov ntaub ntawv tshawb fawb uas yuav qhia koj tias cov tswv yim teev hauv phau ntawv ua haujlwm li cas.
Cov ntsiab lus Tswv Yim Tseem Ceeb los ntawm Erin Kissein
Txhim kho cov ntsiab lus zoo thiab ua raws li nws yog qhov tseem ceeb heev. Erin Kissain, tus kws sau ntawv thiab tus thawj coj ntawm cov ntsiab lus, hauv nws phau ntawv yuav qhia tsis yog lub hnab nqa khoom ntawm kev paub txog kev paub txog yuav ua li cas los tsim cov ntsiab lus zoo, muaj txiaj ntsig thiab tsuas yog cov ntsiab lus txias rau koj lub tuam txhab cov peev txheej, yuav ua li cas txhim kho cov ntsiab lus muaj peev xwm thiab siv tau zoo, tab sis kuj muaj kev paub zoo uas nws tau sau ntau xyoo ntawm kev ua haujlwm hauv qhov profile.
"Kev lag luam los ntawm A txog Z.80 Txuj Ci Txhua Tus Thawj Coj yuav tsum paub", Philip Kotler
Cov ntsiab lus kev lag luam yog cov ntsiab lus lag luam, tab sis kev lag luam classic yog cov hauv paus uas yuav tsum paub rau txhua tus neeg uas xav ua tiav hauv daim teb no. Thiab leej twg tig mus rau qhov no, yog tias tsis yog rau Kotler. Nws phau ntawv yog phau ntawv qhia rau ntau lab tus neeg lag luam, tsis yog cov pib xwb, tab sis kuj yog cov kws tshaj lij. Cov cuab yeej lag luam classic thiab cov kev tsim kho tshiab uas tau qhia rau hauv kev xyaum ua ntej koj ob lub qhov muag - qhov no yog qhov koj tuaj yeem nyeem txog hauv kev tsim Philip Kotler.
“Hacking Marketing. Kev Tshawb Fawb Txog Vim Li Cas Peb Yuav", Phil Barden
Tus neeg lag luam cov ntsiab lus ua tau zoo yuav tsum yog tus kws paub txog kev puas siab puas ntsws thiab muaj kev nkag siab zoo ntawm cov neeg siv khoom pom. Koj tsim cov khoom lag luam kev txawj ntse tsis yog rau kev qhia thiab tsis yog rau kev tshawb fawb xyaw - koj tsim rau tib neeg, thiab lawv yeej ib txwm tau tsav los ntawm kev xav, kev xav thiab tus cwj pwm. Koj txoj hauj lwm yog kom nkag siab txog dab tsi nyiam thiab dab tsi cuam tshuam koj cov neeg tuaj saib, cov ntaub ntawv dab tsi lawv yuav txais nrog lub suab nrov, thiab dab tsi - qhov txawv. Nrog rau tag nrho cov no thiab tsis tsuas yog koj yuav tau txais kev pab los ntawm Phil Barden phau ntawv.
Email Marketing. Cov lus qhia dav dav ", Dmitry Kot
Ntau tus neeg tsis nyiam cov ntawv xov xwm email vim lawv pom tias lawv ntxhov siab, tsis paub thiab tsis muaj txiaj ntsig. Nws yog nyob rau hauv koj lub hwj chim los hloov qhov kev ntxub ntxaug no thiab coj cov ntawv xov xwm email mus rau qib tom ntej: ua rau lawv nthuav, nyeem tau yooj yim, txhawb nqa thiab pab tau rau tus neeg txais. Thiab kev tsim ntawm Dmitry Kot yuav qhia koj yuav ua li cas.
"Yuav Ua Li Cas Sau Kom Muaj Kev Ntseeg" los ntawm Kenneth Rouman, Joel Rafaelson
Kev ntseeg siab yog qhov kev sib txuas lus ntawm cov ntsiab lus lag luam thiab cov neeg tuaj saib yuav tsum tau ua raws. Tus neeg lag luam cov ntsiab lus tej zaum paub yuav ua li cas los tsim cov ntawv zoo siab thiab muag, tab sis sau raws li cov neeg tuaj saib ntseeg koj, tsis yog txhua tus tuaj yeem muaj kev ncaj ncees thiab qhib kev sib tham nrog lawv. Yuav ua li cas los tsim cov ntawv uas yuav ntseeg tau, yuav ua li cas kom ua tiav kev lag luam kev lag luam thiab yuav ua li cas los tsim kom muaj kev xav tau zoo - cov no yog cov lus zais uas cov kws sau ntawv yuav nthuav tawm hauv lawv phau ntawv.
Ogilvy ntawm Kev Tshaj Tawm los ntawm David Ogilvy
Raws li peb nco qab, tus neeg lag luam cov ntsiab lus muaj kev txawj ntse ntawm ntau tus kws tshaj lij, suav nrog tus tshaj tawm. Vim li no, cov ntsiab lus lag luam lub tsev qiv ntawv yuav tsum muaj ib phau ntawv zoo ntawm kev tshaj tawm, thiab David Ogilvy qhov kev tsim yog ib phau ntawv zoo li no. Cov classic ntawm kev tshawb xav tshaj tawm, tus kws tshaj lij thiab ua tau zoo David Ogilvy qhia nws qhov kev paub thiab nthuav tawm cov lus zais ntawm kev lag luam tshaj tawm. Txawm hais tias, yog tias koj muaj kev kawm tshwj xeeb (kev lag luam, kev tshaj tawm, PR), koj yuav tau nyeem phau ntawv no thaum koj kawm ntawv qib siab. Zoo, yog tias koj plam nws, ces koj muaj lub sijhawm zoo los ua rau nws tam sim no.;)
Pom zoo:
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Mus rau lub tsev qiv ntawv rau cov uas mob siab rau lawv txoj kev noj qab haus huv: cov phau ntawv tsim nyog nyeem
Hauv phau ntawv sau no, koj yuav pom cov phau ntawv hais txog kev noj qab haus huv uas yuav pab koj nco qab saib xyuas koj lub cev hauv lub neej txhua hnub
Xyaum Koj Cov Kev Nyeem Ntawv: 11 Cov Kev Pab Cuam Zoo Rau Kev Nyeem Ntawv Ua Lus Askiv
"Tsis muaj lus" los qhia koj cov kev xav hauv lus Askiv? Hauv qhov no, pib nyeem, vim tias muaj tsawg kawg 11 qhov kev nthuav dav thiab muaj txiaj ntsig zoo hauv Is Taws Nem rau qhov no. Yog tias koj xav tau txhim kho koj txoj kev paub lus Askiv thiab nthuav koj cov lus, nyeem rau.
Yog vim li cas nws thiaj tsim nyog nyeem cov phau ntawv tsuas yog nyob rau hauv thawj thiab tsis ntseeg cov neeg txhais lus: nyeem ntawv lub tswv yim
Peb tus nyeem ntawv, Elizaveta Timofeychuk, qhia nws txoj kev xav txog vim li cas nws thiaj li tsim nyog nyeem cov phau ntawv hauv thawj, thiab tsis yog txhais lus
Yuav nyeem dab tsi: Cov lus teb luv luv rau Cov Lus Nug Loj yog Stephen Hawking phau ntawv kawg
Nyeem ib qho excerpt ntawm lub sij hawm mus txawv tebchaws los ntawm Stephen Hawking phau ntawv tseeb, Cov Lus Teb Rau Cov Lus Nug Loj