Yuav ua li cas nce kev muag khoom los ntawm kev tshaj tawm online

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Cov cuab yeej lag luam hauv internet yooj yim los pab koj nyiam cov neeg siv khoom.

Raws li Mediascope, 87 lab tus tib neeg hauv Russia siv Internet txhua lub hlis - 60% ntawm lub teb chaws cov pej xeem. Cov neeg siv tsis tsuas yog nyeem cov xov xwm thiab saib cov yeeb yaj kiab nrog miv, tab sis kuj txaus siab siv nyiaj hauv Web.

Thaum ib tug neeg xav yuav ib yam dab tsi, nws thawj zaug nrhiav cov ntaub ntawv hais txog nws hauv Internet. Kev lag luam hauv Internet tuaj yeem tig tus qhua mus rau lub vev xaib lossis pab pawg ua tus neeg siv khoom.

Nws yog dab tsi

Kev lag luam hauv Internet yog kev nqis tes ua los txhawb cov khoom thiab kev pabcuam hauv Is Taws Nem. Siv nws cov cuab yeej, koj tuaj yeem nce kev muag khoom, nyiam cov neeg siv khoom tshiab thiab ua kom muaj kev paub txog kev lag luam.

Phau ntawv txhais lus luv luv ntawm Internet Marketers

• KPI - Cov cim qhia ua haujlwm tseem ceeb. Lawv pab txiav txim siab qhov ua tau zoo ntawm nplooj ntawv tsaws, kev tshaj tawm kev tshaj tawm lossis kev lag luam tawm tswv yim feem ntau.
• Url - qhov chaw nyob hauv lub vev xaib, kab hauv qhov browser uas tso cai rau koj kom nkag siab txog cov peev txheej koj nyob.
• quaj - tus neeg siv ua haujlwm ntawm ib lub xaib lossis hauv ib pab pawg.
• Cov ntsiab lus - Cov ntawv, sau ntawv, duab lossis yeeb yaj kiab. Txhua yam uas koj sau rau ntawm qhov chaw lossis pab pawg.
• Nplooj ntawv (nplooj ntawv tsaws) yog ib nplooj ntawv lub vev xaib uas nthuav tawm cov khoom lag luam, kev pabcuam lossis kev pabcuam.
• Coj yog ib tus neeg muaj peev xwm uas tau tso lawv cov kev sib cuag ntawm nplooj ntawv tsaws, sib tham hauv online, lossis lwm qhov.
• Hom phiaj - teeb tsa kev tshaj tawm kev tshaj tawm uas tso cai rau koj los tso tawm cov lus tshaj tawm ntawm qee qhov chaw. Nws tshwm sim geographic, lub cev nqaij daim tawv, socio-demographic, thiab lwm yam.
• Tag - ib tug luv luv lub npe ntawm dab tsi yog tham nyob rau hauv cov ntawv nyeem los yog multimedia ntaub ntawv.

Cheebtsam ntawm Internet Marketing

• Khoom. Yam khoom lossis kev pabcuam koj muag? Lawv uniqueness yog dab tsi? Koj zoo dua li koj cov neeg sib tw li cas?
• Cov neeg siv khoom. Cov neeg koj muag koj cov khoom nyob qhov twg? Lawv hnub nyoog pes tsawg, lawv ua dab tsi thiab lawv khwv tau npaum li cas? Puas yog lawv feem ntau yog txiv neej lossis poj niam? Lawv coj li cas hauv Internet?
• Tswv yim. Qhov no yog txoj kev npaj mus sij hawm ntev ntawm kev nqis tes ua uas yuav coj koj mus rau cov txiaj ntsig siab dua. Txhawm rau tsim kom muaj kev lag luam hauv Is Taws Nem, koj yuav tsum teb cov lus nug txog cov khoom thiab cov neeg siv khoom thiab txiav txim siab txog cov cuab yeej (ntxiv rau lawv tom qab).

Cov txiaj ntsig ntawm Internet Marketing

• Kev paub. Ntawm ib sab, cov neeg yuav khoom tau txais tag nrho cov ntaub ntawv lawv xav tau txog cov khoom thiab cov kev pabcuam. Ntawm qhov tod tes, cov neeg ua lag luam muaj tag nrho cov arsenal ntawm kev txheeb xyuas thiab kev ntsuas kev ua lag luam.
• Kev sib tham sib. Koj tuaj yeem sib txuas lus ncaj qha nrog cov neeg siv khoom, tau txais kev tawm tswv yim sai thiab cuam tshuam rau lub siab ntawm cov neeg siv khoom.
• Kev ua tau zoo. Cov neeg nkees ntawm cov pa tshaj tawm. Billboards, xov tooj cua thiab TV tau pom tias yog suab nrov dawb. Kev tshaj tawm hauv Is Taws Nem siv cov ntaub ntawv tshiab thiab ua tiav nws cov hom phiaj. Ntxiv mus, nws yog ntau pheej yig dua.

Nws ua haujlwm li cas

Koj tau tsim lub vev xaib lossis lub khw hauv online, pib blog lossis ib pab pawg hauv kev sib tham. Peb tsim lawv zoo nkauj thiab tseem niaj hnub sau lawv nrog cov ntsiab lus nthuav. Qhov no puas txhais tau tias tsis ntev koj qhov kev muag khoom yuav nce siab? Tsis muaj.

Txhawm rau tsim lub tshuab lag luam hauv internet, koj yuav tsum tsim kom muaj lub tswv yim. Ntawd yog, kawm koj cov khoom, cov neeg siv khoom thiab cov neeg sib tw, nrog rau xaiv cov cuab yeej zoo tshaj plaws. Cia peb paub txog cov tseem ceeb.

Nrhiav cav kev lag luam

Qhov no yog txheej txheej ntawm kev ua haujlwm txhawm rau ua kom Yandex thiab Google hlub koj lub xaib thiab coj ntau tus neeg yuav khoom tuaj rau koj li sai tau.

Kev lag luam hauv tshuab tshawb nrhiav suav nrog kev tshawb fawb cav optimization (SEO) thiab kev tshaj tawm cov ntsiab lus.

Thawj qhov xav tau txhawm rau txhawm rau sau koj qhov chaw nrog cov ntsiab lus uas koj cov neeg tuaj saib lub hom phiaj tab tom nrhiav hauv kev tshawb fawb xyaw. Rau SEO, koj yuav tsum tsawg kawg ua haujlwm tawm cov ntsiab lus ntawm Wordstat, kho qhov URL thiab sau cov cim npe.

Qhov thib ob yog rau cov neeg pom kev tshaj tawm txog koj cov khoom thiab cov kev pabcuam thaum lawv tshawb nrhiav qee yam zoo sib xws hauv Is Taws Nem. Lawv ua haujlwm nrog cov ntsiab lus tshaj tawm los ntawm Yandex. Direct lossis Google Adwords.

Tshawb nrhiav cav kev lag luam ua haujlwm. Txawm li cas los xij, txhawm rau ua tiav cov txiaj ntsig pom hauv nws, koj xav tau cov peev nyiaj sib cais thiab tus kws tshaj lij cais uas yuav pab koj teeb tsa txhua yam. Nws yog ib qho nyuaj rau koj tus kheej los xam nws tawm. Qhov no yog kev nqis peev tsis ncaj ncees yog tias koj tsuas yog ua koj thawj kauj ruam hauv kev lag luam hauv internet.

Email Marketing

Cov no yog cov kev xa ntawv paub, uas yog, kev xa email loj rau cov neeg siv khoom uas twb muaj lawm lossis muaj peev xwm. Cov ntawv xov xwm yuav tsum muaj txiaj ntsig thiab tsis tu ncua.

Email kev lag luam yog nrov heev. Qhov no yog ob qho tib si nws qhov zoo thiab qhov tsis zoo.

Qhov ntxiv yog simplicity. Yog tias koj twb muaj ib tus neeg siv khoom hauv paus, koj tuaj yeem ua cov txheej txheem siv xa ntawv. Tab sis cov thawj coj tseem yuav tsum tau khaws cia.

Qhov teeb meem tseem ceeb yog cov neeg siv tau txais cov lus ntau dhau lawm. Rau koj cov emails qhib thiab nyeem, lawv yuav tsum tau txias heev. Koj yuav xav tau kev pab los ntawm tus kws sau ntawv ntse lossis ntau lub sijhawm dawb.

Social media marketing

Kev sib tham yog qhov yooj yim tshaj plaws thiab siv tau los ntawm kev sib txuas lus nrog cov neeg siv khoom. Los ntawm cov pab pawg thiab nplooj ntawv hauv kev tes hauj lwm, koj tuaj yeem tham txog koj lub tuam txhab, muag khoom thiab kev pabcuam, thiab sib txuas lus nrog cov neeg siv khoom.

Tsis txhob tsuag cov peev txheej ntawm txhua qhov kev sib tham hauv ib zaug. Xaiv qhov uas koj cov neeg tuaj saib lub hom phiaj yog tsom.

Piv txwv li, yog tias koj muag cov tshuaj pleev ib ce lossis qhov chaw pib, Odnoklassniki yuav haum koj. Nyob ntawd, ntau dua 50% ntawm cov neeg siv yog cov neeg muaj hnub nyoog 26 thiab 35 xyoo (lub sijhawm hnyav heev), thiab kev zoo nkauj thiab tsheb yog ib qho ntawm cov ncauj lus nrov tshaj plaws.

Ntxiv mus, ib haiv neeg rau kev tshaj tawm cov lus hauv pab pawg tsis ntev los no tau tshwm sim hauv lub social network no.

Yuav ua li cas txhawb kev lag luam ntawm Odnoklassniki

Nrog rau qhov tshiab Odnoklassniki feature, koj tuaj yeem paub lub zog ntawm kev lag luam hauv internet. Cov ntawv tshaj tawm, duab lossis yeeb yaj kiab luam tawm hauv koj pab pawg yuav tuaj rau koj cov neeg tuaj saib. Thiab rau qhov no koj tsis tas yuav kawm txoj kev xav rau lub sijhawm ntev lossis ntiav ib tus kws tshaj lij tshwj xeeb. Txhua yam yog ua tiav nyob rau hauv peb clicks.

Nyem 1. Tsim ib tug ncej

Ua kom koj pab pawg qhib rau txhua tus thiab tsim cov ntawv tshaj tawm uas koj xav qhia koj tus kheej. Nws tuaj yeem yog txhua yam: daim duab clickable ntawm koj cov khoom lag luam, cov yeeb yaj kiab lom zem los ntawm koj qhov kev lag luam, lossis kev tshaj tawm muag.

Nyem rau ntawm "Promote" khawm nyob hauv qab ntawm tus ncej.

Nyem 2. Teeb tsa lub hom phiaj thiab pob nyiaj siv

Mus rau tus account ad thiab teeb tsa lub hom phiaj. Nws yuav tsis yooj yim yog tias koj tau xav txog koj lub tswv yim ua ntej.

• Pem teb. Xaiv leej twg los qhia koj tus ncej rau. Yog tsis muaj kev txwv poj niam txiv neej, ob leeg txiv neej thiab poj niam yuav pom nws.
• Hnub nyoog. Qhia seb tiam twg koj lub hom phiaj neeg tuaj koom.
• Cov nyiaj tau los. Hauv qab Nruab Nrab, Nruab Nrab, Siab lossis Hwm - Kos lub thawv raws li koj cov neeg tau txais txiaj ntsig.
• Geography. Kos lub teb chaws thiab cheeb tsam uas koj cov neeg siv khoom feem ntau yog concentrated.
• Kev tshaj tawm hauv zos. Qhov kev xaiv no tso cai rau koj los qhia kev tshaj tawm rau cov neeg siv uas nyob hauv thaj chaw uas muaj lub ntsej muag nrog qhov tseeb ntawm meters. Piv txwv li, cov neeg nyob ze koj lub chaw ua haujlwm lossis khw.
• Kev txaus siab. Cov lim dej no tso cai rau koj los qhia cov lus tshaj tawm txog cov ncuav qab zib tshwj xeeb rau cov khoom qab zib, thiab cov khoom hais txog dev rau cov tswv ntawm plaub-legged sawv daws yuav.
• Cov tswv cuab ntawm pawg. Koj tuaj yeem txhawb cov ncej tsuas yog ntawm cov tswv cuab ntawm pawg lossis, hloov pauv, cov uas tseem tsis tau nyob hauv nws.
• Qhov kev cia siab. Xam cov neeg tuaj saib qhov loj me rau koj tshaj tawm. Qhov no yuav yog koj KPI.

Koj kuj yuav tsum tau txiav txim siab ntawm tag nrho cov peev nyiaj txhua hnub rau kev nce qib. Txawm tias muaj tsawg kawg nkaus pob nyiaj siv ntawm 120 rubles, koj qhov kev tshaj tawm yuav pom los ntawm ntau txhiab tus neeg. Qhov tseem ceeb tshaj plaws yog kom tsis txhob teeb tsa lub hom phiaj nruj dhau.

Tom qab txiav txim siab ntawm qhov chaw, lees txais cov neeg siv kev pom zoo thiab ua kom tiav qhov kev nce qib. Qhov no tuaj yeem ua tiav siv daim npav rho nyiaj.

Nyem 3. Analytics

Tom qab ua tiav kev ua tiav, koj qhov kev tshaj tawm yuav pom los ntawm cov neeg siv Odnoklassniki uas, txhua yam, tuaj yeem dhau los ua koj cov neeg siv khoom.

Kev txheeb cais tuaj yeem pab koj txheeb xyuas seb koj qhov kev tshaj tawm tau zoo. Mus rau hauv pab pawg teeb tsa thiab xaiv "Tsev nce qib" tab. Nyob ntawd koj yuav pom cov npe ntawm tag nrho cov posts uas koj txhawb nqa, nrog rau cov ntaub ntawv ncav cuag thiab kev xav.

• Kev pab them nqi - tus naj npawb ntawm cov neeg siv uas pom koj tshaj tawm tsawg kawg ib zaug ib lub lim tiam.
• Kev xav - Ntau zaus koj tshaj tawm tau qhia rau cov neeg siv ntawm Odnoklassniki. Cov ncej tuaj yeem pom rau ib tus neeg ob peb zaug.
• Nyem - Ntau zaus tib neeg tau hnov txog koj cov lus tshaj tawm (qhib nws, mus rau pawg, tawm tswv yim, thiab lwm yam).

cov lus xaus

Tus tswv lag luam me uas tsis kam lees yog tus tswv ntawm txhua qhov kev lag luam. Cov neeg ua lag luam lawv tus kheej sib tham nrog cov neeg muag khoom, saib xyuas cov neeg ua haujlwm, thiab khaws cov ntaub ntawv. Kev lag luam kuj yuav tsum tau ua nrog nws tus kheej - ntawm lub hauv paus ntsiab lus seem.

Raws li Infusionsoft, 49% ntawm cov tswv lag luam me yog tib tus neeg lag luam hauv tuam txhab. Thiab rau cov neeg ua lag luam feem ntau, teem sijhawm thiab cov peev txheej rau kev lag luam hauv internet yog qhov nyuaj heev.

Nws yog qhov zoo uas muaj cov txheej txheem yooj yim thiab nkag siab zoo rau kev txhawb nqa cov lus xws li hauv Odnoklassniki. Koj tuaj yeem coj cov pab pawg li niaj zaus thiab tig cov neeg siv khoom mus rau hauv cov neeg yuav khoom. Nyob rau tib lub sijhawm, qhov pib nkag mus yog ntau tshaj qhov pheej yig - 120 rubles rau ib qho chaw.