Yuav ntiav tus kws tshaj lij SEO li cas

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Dab tsi tus kws tshaj lij SEO uas tau kawm yuav tsum paub thiab ua tau thiab nws tuaj yeem pab koj txhawb koj lub vev xaib li cas.

Lub lag luam IT niaj hnub no tau txais nws cov kev pom niaj hnub thaum lub sijhawm pom kev sib tw nyuaj ntawm lub vev xaib thiab ntau ntawm Internet kev lag luam "gurus". Lawv paub qhov no, lawv paub yuav ua li cas, lawv qhov tshwj xeeb yog txhua yam ib zaug: los ntawm SMM nce qib rau SEO.

Kab lus no tsuas yog kuv lub tswv yim thiab kev paub dhau los uas tau txais tom qab ntau yam xwm txheej, suav nrog cov tsis txaus siab. Yog tias koj ua tau zoo, nrog koj zoo siab. Tab sis yog tias koj twb tau mus ua haujlwm nrog xws li "guru" lossis tab tom nrhiav rau tus kws tshaj lij, nyeem rau. Tom qab ntawd koj tuaj yeem qhia cov dab neeg " funny " txog cov txiv neej no hauv cov lus.

Yog vim li cas rau kev kub ntxhov ntawm cov kws tshwj xeeb

Thaum kev tshawb fawb cav optimization tsuas yog nyob rau hauv nws cov me nyuam mos nyob rau hauv Russia, ua tsaug rau Yandex, siab tawv programmers sim ua txhaum kev tshawb fawb ntawm ntau txoj kev.

Thawj tus kws tshaj lij SEO yog cov thawj coj ntawm qhov chaw, coders. Lawv pib tswj cov cim npe, cim npe, lo lus tseem ceeb, zais tons ntawm cov lus tshawb fawb los ntawm tib neeg lub qhov muag, pleev xim rau lawv tom qab xim ntawm nplooj ntawv. Nyob rau hauv lub neej yav tom ntej, cov optimizers ua tau zoo tshaj plaws migrated mus ua hauj lwm ntawm Yandex - los tsim kev tshawb fawb algorithms thiab sib ntaus sib tua nrog lawv cov qub kwv tij.

Qhov kev mus ncig no rau hauv keeb kwm qhia tau hais tias txawv li cas cov kws tshaj lij hauv daim teb no ua ntej: lawv paub ntau hom lus programming thiab tau paub zoo hauv qhov chaw. Tab sis SEO tau hloov pauv, tau los ze zog rau cov ntsiab lus thiab tus neeg siv-phooj ywg interface. Rau feem ntau, nws tsis yog code thiab ntawv xwb, tam sim no nws tseem yog kev lag luam.

Ntau tus "gurus" ntawm kev tshaj tawm online tau hnov lo lus "kev lag luam" thiab khiav mus rau SEO. Ntawm lawv kuj muaj cov neeg uas tsis paub banal HTML lus. Tab sis qhov no yog lub hauv paus rau kev nkag mus rau hauv tsev kawm qib siab rau tus programmer, qhov no yog tam sim no tau qhia hauv tsev kawm.

Dab tsi tus kws tshaj lij SEO yuav tsum paub thiab muaj peev xwm ua tau

Yog lawm, xyoo 2018 tsis tas yuav cia siab tias yav tom ntej koj tus kws tshaj lij SEO yuav paub ntau yam lus programming thiab muaj kev txawj layout. Nws tsis yog lub luag haujlwm: yog tias koj xav tau txhua yam ib zaug, mus rau lub vev xaib lossis mus rau cov chaw haujlwm ywj pheej - nrhiav "tus neeg tua rog". Tab sis muaj qee qhov kev txawj ntse thiab peev xwm uas tus kws tshaj lij SEO tsuas xav tau.

1. Paub HTML thiab CSS

Qhov no yog qhov yuav tsum muaj. Nws yuav tsum ua kom luv cov cai, "kho" nws los ntawm kev ua yuam kev, ua kom luv luv cov qauv uas cov neeg tsim qauv siab tawv nyiam tawm hauv txoj cai, tsis tas yuav hloov mus rau cov ntaub ntawv tshwj xeeb.

2. Nkag siab cov ntsiab cai ntawm kev tshawb fawb cav

Nws yuav tsum paub qhov txawv ntawm Google thiab Yandex algorithms, cov neeg soj ntsuam lub luag haujlwm dab tsi. Tej zaum nws txawm ua haujlwm rau lub tuam txhab uas muaj lub tshuab tshawb nrhiav. Tom qab tag nrho, nws yuav tau taug qab cov kev hloov pauv hauv algorithms thiab nkag siab lawv.

3. Tshawb xyuas cov ntsiab lus uas twb muaj lawm

Kom nkag siab txog qib ntawm nws qhov optimization. Yog tias muaj qee yam tsis raug, nws yuav tsum muaj peev xwm hloov cov ntawv ntawm nws tus kheej (txawm tias nws yog qhov chaw HTML zoo li tsis muaj vaj huam sib luag), cov cim npe meta, Lub Npe thiab Alt yam ntxwv ntawm daim duab. Yog li cov ntsiab lus tom ntej hauv qab no.

4. Kawm sai sai

Algorithms hloov pauv, yav dhau los cov ntsiab lus tsis cuam tshuam los ntawm qhov ua ntej, ntau yam CMS (qhov chaw tswj cov ntaub ntawv) tau txais txiaj ntsig, thiab koj yuav tsum nco ntsoov txhua yam no, paub yuav ua li cas nrog nws thiab teeb meem dab tsi tshwm sim.

5. Nkag siab txoj hauv kev ntawm kev ua kom zoo rau sab nraud

Yog li ntawd nws tuaj yeem tsim ib qho kev qhia los saum ntuj los rau koj thiab paub qhov txawv ntawm cov neeg coob coob los ntawm kev sib txuas ntuj. (Los ntawm txoj kev, yog tias koj tus kws tshaj lij SEO yuav lawv rau Yandex, xav kom tshem tawm nws.) Nws tseem yuav tau ua haujlwm nrog PR cov ntawv tshaj tawm thiab teeb tsa kev tshaj tawm.

6. Sau semantic cores

Tsis yog los ntawm lub bulldozer, tab sis raws li cov kev xav tau ntawm cov neeg siv khoom muaj peev xwm, teeb tsa thiab ua kom pom tseeb ib qho qauv. Muaj peev xwm ua pawg lawv.

7. Muaj koj tus kheej software suite

Tshawb nrhiav seb koj tus neeg sib tw SEO siv dab tsi hauv kev ua haujlwm. Yog tias koj tsuas hnov "Yandex. Webmaster" thiab "Google ib yam dab tsi nyob ntawd," tsav deb ntawm koj lub chaw ua haujlwm. Tom qab tag nrho, muaj ntau yam txias thiab ua haujlwm zoo: Screaming Qav, "Semantic Calculator", RDS, Arsenkin cov cuab yeej thiab lwm yam. Tus kws tshaj lij yuav tsum muaj nws tus kheej cov txheej txheem software.

8. Nkag siab UX tsim

Nws tau hais saum toj no tias niaj hnub kev tshawb fawb cav optimization tsis yog tsuas yog hais txog cov cai, tab sis kuj hais txog kev tsim. Cov cai yuav tsis zoo, tab sis tus neeg siv-phooj ywg interface tuaj yeem daws tau ntau yam. Yog tias koj tsis tau txais kev hloov pauv ib yam dab tsi ntawm lub xaib, ces txawm tias koj twb tau tsim kho dua tshiab, lossis lub vev xaib zoo nkauj - tab sis tsuas yog hauv koj lub taub hau xwb, vim tias koj tu siab rau cov nyiaj. Nyob rau hauv 2018, txiav txim siab cov ntsiab lus, tsos thiab tus cwj pwm ntawm cov neeg ntawm lub site. Cov tom kawg yog los ntawm ob qho dhau los. Nws yog lub sijhawm los paub txog qhov no.

Nws puas tuaj yeem tau txais qhov txiaj ntsig tau lees paub?

Tau kawg, tab sis nrog ib qho caveat. Tus kws tshaj lij SEO tsis zoo li yuav muaj peev xwm sau npe lub sijhawm tiag tiag thaum qhov tshwm sim yuav ua tiav (kwv yees li ob lub hlis). Tsis tas li ntawd, cov txuj ci tau piav qhia saum toj no tsis tau lees tias lub xaib yuav tau mus rau saum cov txiaj ntsig tshawb fawb. Lawv lub xub ntiag nrog tus kws tshaj lij tsuas yog tiv thaiv koj los ntawm kev ua haujlwm nrog tus neeg dag lossis "guru" ntawm kev lag luam hauv Internet.

Los ntawm kev tshawb fawb cav optimization zoo, lub xaib tau hloov pauv. Tsim, hloov cov ntawv, nplooj ntawv ntxiv. Koj pheej muab ib yam dab tsi tshiab. Tom qab tag nrho, SEO feem ntau yog lub tswv yim thiab optimization.

Txhua tus kws tshaj lij SEO (zoo heev) muaj cov npe tshwj xeeb ntawm cov khoom uas cuam tshuam rau kev tshawb nrhiav. Thiab nws loj. Nug txog nws, nug txog kev xav ntawm lub tswv yim. Cov lus teb yuav tsum muaj kev ntseeg siab, nws yuav tsum qhia meej txog kev npaj ua haujlwm.

Los ntawm txoj kev, yog tias koj ntiav tus kws tshaj lij SEO, muab nws feem pua ntawm cov txiaj ntsig uas nws txoj haujlwm yuav coj mus. Ntseeg kuv, qhov no yuav txhawb tus neeg zoo heev, nws yuav muaj lub siab xav pab koj tiag tiag.

Xaus

Ntau yam nyob ntawm tus neeg tus kheej, ntawm nws qhov zoo thiab kev ua tau zoo. Txawm hais tias nws tsuas tuaj yeem txwv kev tub nkeeg.

Lub optimizer txoj hauj lwm yog muaj feem xyuam rau kev tsom xam thiab auditing. Nrog lub peev xwm los kos cov lus xaus los ntawm cov ntaub ntawv tau txais thiab tsim kom muaj lub tswv yim txhawb nqa. Ib tug novice tshwj xeeb nrog cov kev paub zoo li no twb zoo lawm. Thiab lub caij nyoog musketeer nrog cov xwm txheej thiab kev paub feem ntau yog ib qho godsend! Thiab tau kawg, nws yog qhov laj thawj uas tus kws tshaj lij no yuav raug nqi koj ntau dua.