Cov txheej txheem:

Yuav ua li cas sib txuas lus nrog cov neeg tuaj saib thaum hais lus rau pej xeem thiab vim li cas koj xav tau
Yuav ua li cas sib txuas lus nrog cov neeg tuaj saib thaum hais lus rau pej xeem thiab vim li cas koj xav tau
Anonim

Cov lus nug rau cov neeg tuaj saib yuav ua rau kev nthuav qhia thiab pab txuas nrog cov neeg tuaj saib. Txawm li cas los xij, lawv yuav tsum tau teeb tsa kom raug.

Yuav ua li cas sib txuas lus nrog cov neeg tuaj saib thaum hais lus rau pej xeem thiab vim li cas koj xav tau
Yuav ua li cas sib txuas lus nrog cov neeg tuaj saib thaum hais lus rau pej xeem thiab vim li cas koj xav tau

Rau koj qhov kev hais lus rau pej xeem - piv txwv li, hauv kev sib tham lossis kev sib tham - kom ua tiav, koj yuav tsum muaj peev xwm txuas nrog cov neeg tuaj saib. Qhov no yog lub ntsiab lus ntawm tshooj "Kev Sib Tham Sib Tham" ntawm phau ntawv los ntawm Alexei Kapterev "Qhov Zoo, Qhov Phem, Muag. Kev nthuav qhia Mastery 2.0 ", uas nyuam qhuav luam tawm los ntawm lub tsev tshaj tawm "MIF". Lifehacker luam tawm ib qho excerpt ntawm nws.

Yog tias koj muaj kev ntseeg siab txaus ntawm theem hauv hom monologue, nws yog lub sijhawm los sim sib tham. Kev sib tham yog qhov nyuaj, pheej hmoo, tab sis yog li nthuav. Muaj qee feem pua ntawm cov neeg uas, tau txais hauv pem teb, yuav tsim txom nws: lawv yuav pib nyeem lawv tus kheej cov lus qhuab qhia, coj kev sib tham deb ntawm lub ntsiab lus, yuav tsis muaj qhov sib cav txog qhov tsis tseem ceeb - koj yuav tsum muaj peev xwm ua haujlwm. nrog tag nrho cov no.

Txawm li cas los xij, feem ntau cov neeg tuaj saib nyiam kev sib tham vim tias nws ua rau lawv tswj me ntsis txog qhov tshwm sim. Nws yog qhov zoo thaum kuv, raws li ib tug neeg mloog, kuj muaj me ntsis airtime, thaum kuv tuaj yeem nug kuv cov lus nug, qhia kuv lub tswv yim. Ua ntej cia cov neeg tuaj saib cov lus nug, cia peb sim nug lawv tus kheej. Qhov no kuj yog kev sib tham sib, tsuas yog ntawm no nws yooj yim dua rau peb. Tom qab tag nrho, txoj kev pib yog nyob ntawm peb sab.

Vim li cas thiaj nug cov neeg mloog?

  1. Qhov no nce kev koom tes ntawm cov neeg tuaj saib. Cov lus sib tham sib tham tau mloog ntau dua, tib neeg mloog zoo dua, thiab qhov no yog qhov nkag siab: cov lus nug tuaj yeem tuaj txog txhua lub sijhawm.
  2. Qhov no pab kom kov yeej qhov kev txiav txim siab creeping, kev txawj ntse distortion uas cov neeg mloog muaj qhov kev xav tias lawv twb paub tag nrho cov khoom no. Yog tias koj tshaj tawm qhov tseeb zoo li, "Kev Sib Tw ntawm Waterloo tau tshwm sim hauv xyoo 1815," tib neeg yuav rub lub xub pwg nyom thiab hais tias, "Zoo, yog, tau kawg." Txawm li cas los xij, yog tias koj xub nug lawv cov lus nug: "Yuav ua li cas xyoo sib ntaus sib tua ntawm Waterloo tshwm sim?", Nws hloov tawm tias lawv muaj lub tswv yim ntxhib heev ntawm cov tub rog keeb kwm ntawm xyoo pua 19th. Qhov kev ua kom yuam kev no pab tau zoo dua thaum koj tham txog kev sim kev tshawb fawb: koj qhia cov neeg tuaj saib txog cov xwm txheej ntawm kev sim, thiab tom qab ntawd hais kom lawv twv seb qhov tshwm sim. Yog tias koj tsuas yog qhia tib neeg qhov tshwm sim, kev xav feem ntau tshwm sim: "Zoo, yog, nws pom tseeb heev, vim li cas lawv txawm teeb tsa qhov kev sim no?" Yog tias koj xub muab cov lus nug ntawm cov txiaj ntsig mus rau kev pov npav, ces tam sim ntawd nws hloov tawm tias cov txiaj ntsig tsis pom tseeb thiab muaj ntau qhov kev xav hauv pawg.
  3. Koj tau txais "cov ntawv tso cai tshaj tawm" los ntawm pab pawg. Yog tias koj nug ib lo lus nug tseem ceeb thiab pab pawg tsis paub cov lus teb - koj muaj cai hais lus, koj tuaj yeem muab cov lus teb thiab piav qhia nws. Koj xav tau. Tsis muaj leej twg yws txog "thawj theem ntawm kev qhuab qhia" yog tias, hauv cov lus teb rau lo lus nug: "Tsa koj txhais tes, leej twg paub …", peb tus neeg tawm ntawm yim caum tsa tes. Qhov no tsis yog ib qho kev qhuab qhia thaum ntxov, qhov no yog ib pab pawg uas tau tuaj ua ke. Koj tuaj yeem piav qhia nrog kev pab ntawm cov lus nug. Nyob rau hauv tus txheej txheem ntawm kev piav qhia, nws yog feem ntau qhia dab tsi cov neeg tuaj saib twb paub thiab dab tsi tsis yuav tsum tau piav. Qhov no txuag tau ntau lub sijhawm ntawm kev piav qhia.
  4. Koj txhim kho qhov nco ntawm cov khoom. Hauv tshooj thib ob, kuv twb tau muab qhov txuas rau kev tshawb fawb: cov lus nug ua ntej pab cov neeg tuaj saib kom nco ntsoov cov ntaub ntawv zoo dua, thiab tsis yog ib qho ntawm cov lus nug. Pom tseeb, qhov no yog vim qhov tseeb tias nws yooj yim dua rau cov neeg tuaj saib thaum lawv tos cov lus nug lossis thaum lawv "sib nqis peev" xav txog cov lus teb.
  5. Kev sib cuam tshuam ua rau qhov kev ua tau zoo tshwj xeeb rau txhua tus mloog, qee yam uas tsis tuaj yeem saib hauv YouTube. Txawm hais tias kuv tsuas yog tsa kuv txhais tes rau hauv pawg neeg ntawm ntau lub kaum ob (lossis ntau pua) tus neeg, kuv tsa kuv txhais tes. Kuv yuav tsis tsa kuv txhais tes thaum saib YouTube, vim tsis muaj dab tsi nyob ntawm nws. Ntawm no kuv koom, qhov no yog kuv qhov kev ua yeeb yam thiab.
  6. Kev nug cov neeg tuaj saib lub tswv yim yog txoj hauv kev zoo tshaj plaws los qhia tias cov neeg tuaj saib nthuav thiab tseem ceeb rau koj. Cov neeg tuaj saib hlub nws, koj tau txais ib qho ntxiv hauv karma.

Thaum twg tsis xav tau kev sib tham?

Tej zaum, hauv cov tsev loj, ntawm cov xwm txheej tseem ceeb, kev sib tham tuaj yeem faib nrog. Yog tias koj muaj kev nthuav qhia muag lossis cov ntaub ntawv txiav txim siab, kev sib tham yog qhov yuav tsum tau ua. Txawm li cas los xij, qhov kev qhuab qhia zoo dua lossis kev lom zem hauv chaw ntau pob hauv kev nthuav qhia, qhov tsawg dua qhov xav tau ntawm kev sib tham. Solo kev ua yeeb yam feem ntau tsis muab rau kev sib tham, nrog rau Nobel lectures. Vim li cas ho tsis? kuv yuav sim.

Txawm li cas los xij, tsis muaj leej twg txwv tsis pub nug cov lus nug rau cov neeg mloog - tsuas yog tsis txhob tos cov lus teb. Cov lus nug uas tsis tau teb yog hu ua (Kuv paub tseeb tias koj paub) rhetorical. Simon Sinek cov lus hais "Pib Nrog Vim Li Cas" - ntau dua 44 lab views - pib nrog cov lus nug: "Vim li cas qee tus neeg tuaj yeem ua tiav cov txiaj ntsig uas cuam tshuam tag nrho cov kev xav ntawm qhov ua tau?" thiab "Vim li cas Apple thiaj li tshiab?" Tau kawg, tsis muaj leej twg xav kom cov neeg tuaj saib yuav maj nrawm los teb cov lus nug tam sim no, qhov no tsuas yog cov txheej txheem los nyiam, nyiam, ua rau koj xav.

Cov lus nug rhetorical muaj lub koob npe tsis zoo. Peb hais tias "zoo, qhov no yog lo lus nug rhetorical" thaum peb txhais tau tias qhov no yog qee yam kev dhuav, ruam, dhau lo lus nug. Tab sis feem ntau, tsis muaj dab tsi tsis ncaj ncees lawm nrog cov lus nug rhetorical. Cov lus nug ntawm yuav ua li cas daim ntawv tau txais kev mloog ntau dua li nqe lus. Tsis yog txhua leej txhua tus. Alas, yuav tsum muaj qee cov ntsiab lus hauv cov lus nug.

Cov lus nug dab tsi?

Thiab koj muaj lus nug dab tsi? Tej zaum txhua tus paub qhov txawv ntawm cov lus nug qhib thiab kaw, txoj cai? Auj, thov txim, qhov no yog phau ntawv, koj tsis tuaj yeem hnov koj cov lus teb ntawm no. Cov lus nug kaw yog cov lus nug uas cov lus teb muaj nyob rau hauv daim ntawv kaw: "yog lossis tsis", "sab laug lossis sab xis". Nws tuaj yeem yog qhov kev xaiv los ntawm ntau tshaj ob txoj kev xaiv. Nws tuaj yeem yog ib yam zoo li kev sim. Ib txoj kev lossis lwm qhov, hauv ib pab pawg, cov lus teb rau cov lus nug kaw tuaj yeem muab los ntawm kev pov npav. "Tsa koj txhais tes, leej twg yog rau thawj qhov kev xaiv," thiab lwm yam.

Cov lus nug qhib yog cov lus nug uas xav tau cov lus teb ntxaws. Cov no yog cov lus nug pib nrog cov lus "vim li cas", "vim li cas", "yuav ua li cas", thiab lwm yam. Nyob rau hauv cov lus teb rau cov lus nug no yuav muaj ntau subjectivity, tab sis koj kuj nug txog qhov tseeb.

Piv txwv ntawm

Kaw lo lus nug txog qhov tseeb: "Tsa koj txhais tes, leej twg pom zoo tias Kev Sib Tw ntawm Waterloo tau tshwm sim hauv 1814?" (Qhov tseeb hauv 1815).

Kaw lo lus nug txog kev xav: "Tsa koj txhais tes yog tias koj xav tias yog tias nws tsis yog rau cov tub rog Prussian, cov neeg Askiv yuav poob ntawm Waterloo."

Qhib cov lus nug txog qhov tseeb: "Dab tsi yog qhov kev sib ntaus sib tua loj tshaj plaws nyob sab Europe ntawm xyoo pua 19th koj puas paub?"

Kev xav qhib lus nug: Vim li cas Napoleon poob ntawm Waterloo?

Koj xav li cas yog lo lus nug zoo tshaj plaws los pib sib tham nrog, qhib lossis kaw? Qhov twg yog qhov yooj yim los teb? Ntawm cov kaw, tau kawg. Nce koj txhais tes los yog nodding tsuas yog yooj yim dua li kev tsim qee hom tirade ntev. Pib nrog cov lus nug kaw.

Cov lus nug qhib ua rau muaj kev sib tham, kev sib tham yuav tsum muaj peev xwm tswj tau. Qee tus neeg tuaj yeem nqa hauv pem teb thiab tsis pub leej twg hais lus ntev. Lwm tus tuaj yeem sib cav nrog koj, vim tias ib zaug koj tau tsim cov lus qhia ntxaws, koj muaj ntau lub siab xav tiv thaiv nws. Yog tias koj tseem tsis ntseeg siab heev ntawm theem, tsis txhob nug cov lus nug qhib rau cov neeg tuaj saib.

Ntxiv nrog rau cov ntsiab lus nug, koj tuaj yeem nug cov lus nug txog tus txheej txheem. Lawv tuaj yeem cuam tshuam ob qho tib si rau kev nplij siab: "Koj puas txias?" Thiab rau cov txheej txheem ntawm kev paub txog cov khoom: "Koj puas tseem tuav, xav tau so?" Ob leeg yog cov tswv yim zoo vim lawv qhia tias koj mob siab rau cov neeg tuaj saib.

Thaum twg koj pib nug?

Zoo dua - ua ntej. Kuv yuav pib nug cov lus nug thawj tsib feeb ntawm kuv cov lus. Hauv kuv qhov kev paub dhau los, tib neeg zoo nkauj sai sai txheeb xyuas hom kev ua yeeb yam, puas yog saib tsis pom lossis sib tham sib? Yog hais tias koj twb tau hais lus rau kaum feeb thiab mam li nco dheev nug ib yam dab tsi, cov neeg mloog yuav tsum tau rov kho lawv lub tswv yim: "Au, lub taub hau hais lus xaiv xaiv cov lus teb, qhov no yog qhov xav tsis thoob!" Tej zaum lawv yuav siv sij hawm rau lawv sway thiab pib teb rau koj.

Ntawm qhov tod tes, muaj ib txoj hauv kev mus rau theem thiab hais tias, "Tsa koj txhais tes, koj ntawm leej twg yog saib Netflix." Tos kuv tseem tsis hlub koj, kuv tseem tsis tau npaj tsa tes rau koj. Muab ib yam dab tsi rau kuv ua ntej. Nug kuv ib yam uas tseem ceeb rau kuv thiab tsis yog rau koj. Kuv yuav tsis pib nrog cov lus nug thiab tos cov lus teb.

Koj tuaj yeem pib nrog cov lus nug rhetorical.

Cov lus nug dab tsi koj tsis xav nug?

Tsis txhob nug cov lus nug yog tias koj tsis xav tau cov lus teb. Koj yuav tsum txaus siab rau cov lus teb, thiab yog tias tsis yog, tsis muaj dab tsi nug. Koj tuaj yeem pom zoo nrog cov lus teb lossis tsis pom zoo - ob qho tib si tau txais. Koj tsis tas yuav rov hais dua txhua zaus: "Ua tsaug, kuv xav paub, muaj kev xav ntxiv?" Koj tuaj yeem (txawm tias yuav hloov pauv) qee zaum hais tias: “Ua tsaug, Kuv tsis pom zoo, tab sis cia peb hais. Xav paub ntxiv?” Txawm li cas los xij, cov lus teb tsis tuaj yeem tsis quav ntsej. Cov lus teb yuav tsum hloov ib yam dab tsi.

Yog hais tias cov lus teb surprise koj, koj yuav tsum tsis txhob zais koj surprise. Tsis txhob ua rau xav tsis thoob, tab sis ua siab ntev, tsis muaj kev nrawm, tsuas yog nyob hauv lub xeev no, ces hais "ua tsaug" thiab txav mus. Lo lus nug yog rab rawg hauv txoj kev. Yog tias koj muab peb txoj kev xaiv rau tib neeg hauv cov lus nug kaw, nws yog qhov zoo tshaj plaws los xav txog dab tsi yuav tshwm sim yog tias tib neeg hais tias yog, tsis yog, lossis tsis paub. Tej zaum lawv yuav tsis teb qhov koj xav tau! Yuav muaj, yog tias koj paub tias lawv yuav teb li cas, lo lus nug no tsis tsim nyog nug txhua. Koj twb paub cov lus teb lawm! Qhov no yog ib lo lus boring, ib ntus, rhetorical lo lus nug nyob rau hauv qhov phem tshaj ntawm lo lus. Qhov kev zam tsuas yog yog tias koj tshaj tawm ua ntej tias cov neeg tuaj saib cov lus teb yuav tsis ua rau koj xav tsis thoob. Piv txwv:

Thov tsis txhob nug cov lus nug uas cov neeg tuaj saib yuav tsum teb kom txog thaum lawv twv koj qhov kev xav.

- Dab tsi yog qhov laj thawj tshaj plaws rau kev sib tham tsis zoo?

- Tsis muaj lus teb!

- Yog li, xav paub ntxiv?

- Lawv caw cov neeg tsis ncaj ncees lawm!

- Txaus siab, tab sis tsis tau?..

- Cov neeg tsis npaj!

- Yog, los yog dua?..

- Tib neeg tsis teem lub hom phiaj!

- Teb yog lawm!

Qhov tseeb, tsis muaj lus teb tseeb ntawm no, vim hais tias cov lus teb yog tus hais lus lub tswv yim. Cia li qhia peb seb koj xav li cas! Yog tias koj ntxiv, "Raws li Harvard Cov Kws Tshawb Fawb," cov lus nug tseeb tshwm sim tam sim: muaj cov lus teb raug, Kuv xav paub tias cov neeg Harvard tau xav li cas … Tab sis tom qab ntawd koj yuav tsum sau cov lus teb kom txog thaum cov kev xaiv tas lawm.

Tsis tas yuav nug cov lus nug uas koj yuav tsis lees txais cov lus teb. Muaj pes tsawg zaus kuv pom qhov no: cov lus xaus, tus hais lus nug cov neeg tuaj saib: "Koj puas muaj lus nug?" Cov neeg tuaj saib muaj lus nug. Tab sis cov neeg tuaj saib tsis tuaj yeem txiav txim siab yuav ua li cas nug cov lus nug no! Vim tus hais lus nug thiab ntsia qhov chaw mus rau hauv qhov khoob. Cov neeg tsis tuaj yeem nkag siab txog qhov nws tig los hais lus. Yog hais tias koj nug ib lo lus nug, ces nws yog tsim nyog los saib rau hauv lub tsev. Yog hais tias lub tsev loj thiab "txoj cai ntawm ib tug tsa tes" yog siv, ces nws yog tsim nyog los qhia nrog koj txhais tes (pam up) ntawm ib tug uas nws cov lus koj tam sim no npaj txhij mloog. Koj tseem tuaj yeem ua tus cwj pwm caw nrog koj tus ntiv tes ntawm koj tus kheej. Yog hais tias koj pom ib tug ntau dua los yog ntau tsa tes nyob rau tib lub sij hawm, ces nws kuj ua rau kev txiav txim siab los qhia lawv nrog koj txhais tes, tsuas yog lub sij hawm no lub xibtes yuav tig ntsej muag: "Kuv pom koj, thov tos."

Yuav ua li cas yog tias tib neeg tsis teb?

Nws tshwm sim tias ib lo lus nug muaj ob lo lus teb, thiab muaj tsib caug tus neeg zaum hauv lub tsev. Koj nug cov uas pom zoo tsa tes. Peb tug neeg tsa tes. Koj nug cov uas tsis pom zoo tsa tes. Tsib tus neeg tsa tes. Thiab lwm plaub caug-kawg - lawv yog dab tsi? Puas yog lawv tsis muaj kev xav?

Koj kuj yuav tsum tau npaj rau qhov xwm txheej no. Qee lub sij hawm kuv yuam kev sib tham me ntsis los ntawm kev taw qhia kuv lub taub hau: “Dua, qhov ntawd txhais tau tias yog (nodding kuv lub taub hau), uas txhais tau tias tsis yog (tuav kuv lub taub hau). Yog? Tsis yog?" Koj tuaj yeem siv kev lom zem: "Tam sim no tsa koj txhais tes, cov neeg uas muaj teeb meem tsa tes" - tsawg kawg lawv yuav luag nyav. Qhov no yog qhov teeb meem nyuaj, thiab koj yuav tsum tau tsim ib yam dab tsi ntawm kev mus, lossis nrhiav seb muaj dab tsi tshwm sim. Puas yog lo lus nug tsis meej? Lo lus nug yog uninteresting uas txawm tsa koj txhais tes yog tub nkeeg dhau lawm? Yog tias thawj - koj yuav tsum tau qhia meej cov lus nug. Yog hais tias tom kawg, kuv tsis khib koj, tab sis tej zaum nws ua rau kev txiav txim siab los tham nrog cov neeg tuaj saib txog nws.

Nws tshwm sim tias tib neeg tsis teb vim tias tsis muaj kev ntseeg siab ntawm koj thiab cov neeg tuaj saib. Thaum pib ntawm kuv cov lus, kuv tuaj yeem nug: "Koj muaj teeb meem dab tsi nrog kev nthuav qhia, thov qhia?" Txawm li cas los xij, tsis muaj ntau tus neeg tuaj saib uas yuav teb cov lus nug no tam sim rau kuv. Feem ntau cov xwm txheej, kuv yuav xub qhia ib yam dab tsi txog kuv tus kheej, kuv qhov kev txawj ntse thiab kev txhawb siab, ua lus tso dag, nug qee cov lus nug yooj yim ua ntej tib neeg tso siab rau kuv nrog qhov zoo tshaj plaws uas lawv muaj: lawv cov teeb meem kev nthuav qhia. Yog tias koj cia siab tias yuav muaj teeb meem kev ntseeg siab, pib me me: cov lus nug, cov lus nug kaw. Maj mam, koj yuav tsim kev sib tham, thiab tib neeg yuav pib teb rau hauv txoj kev nthuav dav ntxiv.

Phau ntawv hais txog kev sib tham nrog pej xeem hais lus "Qhov Zoo, Qhov Phem, Muag. Kev nthuav qhia Mastery 2.0 "
Phau ntawv hais txog kev sib tham nrog pej xeem hais lus "Qhov Zoo, Qhov Phem, Muag. Kev nthuav qhia Mastery 2.0 "

Alexey Kapterev yog ib tus kws tshaj lij hauv kev nthuav qhia. Nws ua hauj lwm rau rau xyoo nyob rau hauv kev sab laj tuam txhab uas muag, thiab txij li thaum 2007 tau mob siab rau nws tus kheej tag nrho rau cov kev txawj ntawm pej xeem hais lus thiab tam sim no qhia ib chav kawm nyob rau hauv lub Graduate School of Business ntawm Moscow State University muaj npe tom qab Lomonosov. "Zoo, Phem Muag …" tsim cov tswv yim ntawm Alexey thawj phau ntawv "Presentation Mastery". Tus kws sau ntawv tham txog qhov muaj peev xwm hais dab neeg, kev nthuav qhia qauv, kev tsim swb thiab kev nthuav qhia.

Pom zoo: