10 cov tswv yim hais lus pej xeem uas ua kom hais lus zoo tawm ntawm kev hais lus zoo tib yam

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Cov lus qhia saum toj kawg nkaus los ntawm James Hume phau ntawv Secrets of Great Speakers. Hais lus zoo li Churchill, coj tus cwj pwm zoo li Lincoln”, uas yuav qhia kev hais lus zoo siab rau pej xeem.

Cov tsos ntawm lub taub hau ntawm lub tuam txhab, nws cov kev coj noj coj ua zoo thiab kev muag khoom txiav txim siab txog kev ua tiav ntawm kev lag luam. Qhov no yog paub los ntawm PR cov kws tshaj lij uas sau cov lus hais rau cov thawj coj, xav txog lawv cov tsos, qhia lawv hais lus hauv pej xeem thiab raug tso suab. Txawm li cas los xij, txawm tias tus kws tshaj lij PR zoo tshaj plaws tsis tuaj yeem hloov tus neeg zoo tib yam rau hauv tus cwj pwm ci ntsa iab, tus hero ntawm kev hais lus rau pej xeem.

Phau ntawv los ntawm James Hume, tus kws sau ntawv muaj koob npe thiab yav dhau los hais lus rau tsib tus thawj tswj hwm Asmeskas, qhia qee qhov zais cia ntawm pej xeem hais lus thiab kev tsim txiaj ntsig. Tau paub txog cov tswv yim qhia los ntawm tus sau, koj yuav tau txais kev ntseeg siab thiab kawm yuav ua li cas yooj yim thiab ua tiav nrog kev hais lus rau pej xeem.

1. Ncua tseg

Qhov twg yuav tsum muaj kev ua tau zoo pib? Cov lus teb yog yooj yim: nrog ib ntus. Nws tsis muaj teeb meem dab tsi koj hais lus yog: kev nthuav qhia ntxaws rau ob peb feeb lossis kev nthuav qhia luv luv los ntawm tus neeg hais lus tom ntej - koj yuav tsum ua tiav qhov ntsiag to hauv chav. Mus rau lub podium, saib ib ncig ntawm cov neeg tuaj saib thiab kho koj lub ntsej muag ntawm ib tus neeg mloog. Tom qab ntawd lub hlwb hais thawj kab lus rau koj tus kheej thiab tom qab ib ntus qhia, pib tham.

2. Thawj kab lus

Txhua tus neeg hais lus ua tau zoo tseem ceeb heev rau cov kab lus qhib ntawm lawv cov lus. Nws yuav tsum muaj zog thiab nco ntsoov elicit cov lus teb zoo los ntawm cov neeg tuaj saib.

Thawj kab lus yog, hauv TV terminology, "prime time" ntawm koj cov lus. Lub sijhawm no, cov neeg tuaj saib yog tus lej siab tshaj plaws: txhua tus neeg hauv cov neeg tuaj saib xav saib koj thiab paub seb koj yog noog dab tsi. Hauv ob peb feeb, kev tshuaj xyuas cov neeg mloog yuav pib: ib tug neeg yuav txuas ntxiv kev sib tham nrog ib tus neeg nyob ze, ib tug neeg yuav faus lawv lub xov tooj, thiab ib tug neeg yuav tsaug zog tag nrho. Txawm li cas los xij, thawj kab lus yuav raug mloog los ntawm txhua tus yam tsis muaj kev zam.

3. Ci ntsa iab pib

Yog tias koj tsis muaj qhov ci ntsa iab, tsim nyog aphorism hauv Tshuag uas tuaj yeem rub txhua tus neeg nyiam, pib nrog zaj dab neeg ntawm koj lub neej. Yog tias koj muaj qhov tseeb tseem ceeb lossis xov xwm tsis paub rau cov neeg tuaj saib, pib tam sim ntawd nrog nws ("Nag hmo thaum 10 teev sawv ntxov … "). Yuav kom cov neeg tuaj saib pom koj ua tus thawj coj, koj yuav tsum tam sim ntawd coj tus nyuj los ntawm horns: xaiv qhov pib muaj zog.

4. Lub tswv yim tseem ceeb

Ua ntej koj txawm zaum los sau koj cov lus, koj yuav tsum txhais nws lub ntsiab lus tseem ceeb. Cov ntsiab lus tseem ceeb no uas koj xav qhia rau cov neeg tuaj saib yuav tsum yog succinct, capacious, "tsim nyob rau hauv lub matchbox."

Nres, saib thiab ua ib txoj kev npaj: ua ntej ntawm tag nrho cov, qhia txog cov kev xav tseem ceeb, thiab tom qab ntawd koj tuaj yeem ntxiv thiab piav qhia lawv nrog cov piv txwv ntawm lub neej lossis cov lus hais.

Raws li Churchill tau hais, kev hais lus zoo zoo li lub suab paj nruag: nws tuaj yeem ua tau ntawm peb lub sijhawm sib txawv, tab sis nws yuav tsum khaws cov suab paj nruag.

5. Cov lus hais

Muaj ob peb txoj cai los ua kom muaj zog rau koj qhov kev hais tawm. Ua ntej, qhov kev tsocai yuav tsum nyob ze koj. Tsis txhob hais tus kws sau ntawv uas tsis paub rau koj, tsis txaus siab, lossis tsis txaus siab rau koj los hais. Qhov thib ob, lub npe ntawm tus sau yuav tsum paub rau cov neeg tuaj saib, thiab cov lus tsocai nws tus kheej yuav tsum luv luv.

Koj kuj yuav tsum tau kawm yuav ua li cas los tsim ib qho chaw sau npe. Ntau tus neeg hais lus tau zoo siv cov tswv yim zoo sib xws: ua ntej hais, lawv nres thiab muab tso rau hauv tsom iav, los yog nyeem cov lus hais los ntawm daim npav lossis, piv txwv li, daim ntawv xov xwm, nrog huab cua hnyav.

Yog tias koj xav ua kom muaj kev xav tshwj xeeb nrog cov lus tsocai, sau rau ntawm daim npav me me, tshem tawm ntawm koj lub hnab nyiaj thaum lub sijhawm nthuav tawm, thiab nyeem nws tawm.

6. Kev

Muaj tseeb koj tau raug qhia ntau zaus kom dilute koj cov lus nrog kev tso dag lossis anecdote. Muaj qee qhov tseeb hauv cov lus qhia no, tab sis tsis txhob hnov qab tias kev tso dag rau qhov kev tso dag tsuas yog ua rau cov neeg mloog tsis txaus siab.

Koj tsis tas yuav pib koj cov lus nrog ib qho anecdote uas tsis muaj dab tsi cuam tshuam nrog qhov xwm txheej ("Nws zoo li nws yog kev cai pib hais lus nrog ib qho anecdote, thiab yog li ntawd. Cas ib tug txiv neej tuaj cuag kws kho mob …"). Zoo dua los ntsiag to dhia mus rau hauv koj zaj dab neeg funny nyob rau hauv nruab nrab ntawm kev hais lus kom defuse qhov teeb meem.

Tus sau phau ntawv qhia kom siv txoj cai ntawm peb Rs los ntsuas qhov kev tso dag lossis qhov ntse: qhov lus tso dag yuav tsum muaj tseeb, cuam tshuam thiab qhia (tsis tau nyeem).

7. Kev nyeem ntawv

Sight-reading hais lus nrog downcast ob lub qhov muag, muab nws maj mam, tsis zoo siab rau cov neeg tuaj saib. Yuav ua li cas mus ntxiv? Puas yog nws tsim nyog nco txog ib nrab teev ntev tham? Tsis yog kiag li. Koj yuav tsum kawm nyeem kom raug.

Thawj txoj cai ntawm kev nyeem ntawv hais lus: tsis txhob hais cov lus yog tias koj ob lub qhov muag saib ntawm daim ntawv.

Siv cov txheej txheem SOS: saib - nres - hais.

Rau kev cob qhia, nqa cov ntawv nyeem. Txo koj ob lub qhov muag thiab lub hlwb thaij duab ob peb lo lus. Ces tsa koj lub taub hau thiab nres. Tom qab ntawd, saib ib yam khoom ntawm sab nraud ntawm chav tsev, qhia seb koj nco qab dab tsi. Thiab yog li ntawd: saib cov ntawv nyeem, nres, hais lus.

8. Cov txheej txheem ntawm tus neeg hais lus

Nws paub tias Churchill tau sau nws cov lus zoo li paj huam, muab faib ua cov kab lus sib cais thiab sau txhua tus ntawm ib kab. Txhawm rau ua kom koj cov lus hais tau zoo dua, siv cov txheej txheem no.

Siv rhymes thiab consonance nyob rau hauv cov kab lus los muab lub suab ntawm koj hais lus ib tug poetic quab yuam ntawm lub hwj chim (piv txwv li, Churchill cov kab lus "Peb yuav tsum ua raws li lub hauv paus ntsiab lus ntawm humanism, tsis yog bureaucracy").

Nws yog qhov yooj yim heev los sau cov lus sib dhos, nws yog qhov txaus kom nco ntsoov qhov feem ntau ntawm lawv: -na (ua tsov ua rog, silence, tsim nyog), -ta (dub, emptiness, npau suav), -ch (ntaj, hais lus, ntws, cov rooj sib tham), -oses / wasps (roses, hem, kua muag, lus nug), -anie, -yog, -on, -cy, -izm thiab hais txog. Xyaum nrog cov lus sib dhos yooj yim no thaum tsim cov lus zoo.

Tab sis nco ntsoov: kab lus rhymed yuav tsum yog tib yam rau tag nrho cov lus, koj tsis tas yuav tig koj cov lus rau hauv paj huam.

Thiab kom cov lus sib dhos tsis mus pov tseg, qhia hauv kab lus no lub tswv yim tseem ceeb ntawm kev hais lus.

9. Cov lus nug thiab nres

Ntau tus neeg hais lus siv cov lus nug los txuas nrog cov pej xeem. Nco ntsoov ib txoj cai: tsis txhob nug ib lo lus nug yog tias koj tsis paub cov lus teb rau nws. Tsuas yog los ntawm kev kwv yees qhov kev tawm tsam ntawm pej xeem tuaj yeem npaj thiab tau txais cov lus nug ntau tshaj plaws.

10. Kawg

Txawm hais tias koj hais lus tsis meej, qhov xaus zoo tuaj yeem kho txhua yam. Txhawm rau ua qhov kev xav hauv qhov kawg, qhib, hu rau koj tus cwj pwm: kev khav theeb, kev cia siab, kev hlub, thiab lwm yam. Sim qhia cov kev xav no rau koj cov neeg tuaj saib raws li cov neeg hais lus zoo yav dhau los tau ua.

Tsis muaj teeb meem tsis xaus koj cov lus ntawm daim ntawv me, qhov no tsuas yog rhuav tshem koj txoj haujlwm. Siv cov lus txhawb siab, paj huam, lossis tso dag.

Thiab thaum kawg, tus sau cov lus qhia kawg: ua rau koj cov neeg mloog xav tsis thoob, ua rau lawv xav tsis thoob! Nov yog qhov uas txhua tus hais lus zoo tau ua. Tsis txhob twv tau thiab prosaic, tsis txhob ua qhev rau pleasantries. Yuav txawv ntawm lwm tus.