Yuav ua li cas technology yog manipulating koj thiab yuav ua li cas txog nws

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Thaum koj tuav koj lub xov tooj smartphone thawj zaug thaum sawv ntxov, nws tsis yog koj qhov kev txiav txim siab tiag tiag. Thaum koj tau cuam tshuam los ntawm kev ceeb toom thaum ua haujlwm, qhov no tsis yog koj qhov kev txiav txim siab. Koj tab tom raug tswj xyuas nrog lub zog thiab lub ntsiab, thiab koj tsis pom.

Thaum peb siv qhov no los yog cov cuab yeej technology, peb zoo siab heev txog cov cib fim uas nws muab rau peb. Yuav ua li cas yog tias kuv qhia koj lub flipside ntawm tag nrho cov no thiab qhia koj li cas thev naus laus zis siv qhov tsis zoo ntawm peb lub siab?

Kuv thawj zaug xav txog qhov no thaum kuv ua si ua khawv koob thaum nws tseem yog menyuam yaus. Muaj groped qhov muag tsis pom kev, qhov tsis muaj zog thiab kev txwv ntawm kev nkag siab ntawm tib neeg, tus illusionist tuaj yeem ua rau lawv li deftly tias ib tug neeg tsis txawm pom tias nws raug coj los ntawm lub qhov ntswg. Yog tias koj pom qhov zoo "cov yuam sij" los ntawm tib neeg, koj tuaj yeem ua si zoo li piano.

Cov neeg tsim khoom lag luam ua tib yam nrog peb lub siab. Txhawm rau kom tau txais kev mloog, lawv ua si nrog koj cov kev puas siab puas ntsws tsis muaj zog - paub meej lossis tsis paub.

Trick tooj 1. Yog tias koj tswj cov ntawv qhia zaub mov, ces koj tswj koj xaiv

Western kab lis kev cai yog tsim los ntawm lub hom phiaj ntawm kev ywj pheej thiab kev xaiv tus kheej. Ntau lab tus tib neeg hnyav tiv thaiv txoj cai rau kev ywj pheej ntawm kev txiav txim siab, tab sis tib lub sijhawm lawv tsis pom tias lawv raug tswj xyuas. Tag nrho cov kev ywj pheej no tsuas yog muaj nyob rau hauv lub moj khaum ntawm cov ntawv qhia zaub mov - thiab peb, ntawm chav kawm, tsis tau xaiv nws.

Qhov no yog li cas magicians ua haujlwm. Lawv muab rau tib neeg lub illusion ntawm kev xaiv dawb, tab sis nyob rau hauv kev muaj tiag lawv tsuas yog pov tseg cov kev xaiv uas lav yeej rau lub illusionist. Kuv tsis tuaj yeem qhia qhov tob tob ntawm qhov kev pom no.

Yog hais tias ib tug neeg tau txais ib daim ntawv teev cov kev xaiv uas npaj tau, nws tsis tshua xav tsis thoob qhov tsis suav nrog hauv daim ntawv teev npe thiab vim li cas nws muaj cov kev xaiv zoo li no, thiab tsis yog qee qhov lwm tus. Dab tsi tus neeg ua daim ntawv teev npe xav ua kom tiav, txawm tias cov kev xaiv no pab kom txaus siab rau qhov xav tau lossis tsuas yog cuam tshuam los ntawm nws - tsis tshua muaj leej twg yuav nug txog qhov no.

Xav txog tias koj ntsib nrog phooj ywg nyob rau hnub Tuesday hmo ntuj thiab txiav txim siab zaum qhov chaw. Qhib tus txheeb xyuas qhov sib sau thiab pib nrhiav dab tsi nyob ze. Tag nrho lub tuam txhab tam sim ntawd faus nws tus kheej hauv cov xov tooj smartphones thiab pib muab cov khoom sib piv, kawm cov duab thiab tshuaj xyuas cov npe ntawm cov cocktails … Yog li, qhov no puas pab daws qhov teeb meem ntawm "tshem qhov chaw"?

Qhov teeb meem tsis yog nyob rau hauv cov tuav, tab sis nyob rau hauv qhov tseeb hais tias lub aggregator siv cov ntawv qhia zaub mov los hloov cov thawj xav tau. "Sab thiab sib tham" dhau los ua "nrhiav ib lub bar nrog cov duab cocktail txias tshaj plaws". Ntxiv mus, koj lub tuam txhab poob rau hauv qhov kev xav tsis thoob uas daim ntawv teev npe muaj tag nrho cov kev xaiv muaj. Thaum cov phooj ywg tab tom saib cov ntxaij vab tshaus ntawm lawv lub xov tooj smartphones, lawv tsis pom tias cov neeg ntaus suab paj nruag tau ua yeeb yam nyob rau hauv ib qho chaw ua si ze, thiab muaj ib lub tsev noj mov hla txoj kev noj pancakes thiab kas fes. Zoo, ntawm chav kawm, vim hais tias lub aggregator tsis muab rau lawv.

Tej zaum koj yuav tsis pom cov lus los ntawm ib tug phooj ywg qub, yog tias koj tsis zaum hauv Facebook ob peb teev ua ke, nco koj tus khub zoo tshaj plaws ntawm Tinder, yog tias koj tsis tig los ntawm cov duab muaj 700 zaug hauv ib hnub, tsis txhob teb kev hu xovtooj sai sai - koj tsis tuaj yeem kov 24/7 …

Tiag tiag, peb tsis nyob mus tas li twitch thiab ntshai kom nco ib yam dab tsi. Nws yog amazing sai npaum li cas qhov kev ntshai no ploj mus thaum koj tau tshem ntawm illusions. Sim mus offline tsawg kawg ib hnub thiab tua tag nrho cov ntawv ceeb toom. Feem ntau yuav, tsis muaj dab tsi txaus ntshai yuav tshwm sim.

Peb tsis nco qhov peb tsis pom. Qhov kev xav tias tej zaum koj yuav saib tsis taus ib yam dab tsi tshwm sim txog thaum lub sijhawm koj tawm hauv daim ntawv thov lossis tshem tawm ntawm daim ntawv xa ntawv. Ua ntej, tsis tom qab. Nws yuav zoo heev yog tias cov tuam txhab thev naus laus zis coj qhov no rau hauv tus account thiab pab tsim kev sib raug zoo nrog lwm tus nyob rau hauv cov nqe lus ntawm lub sij hawm zoo siv, es tsis thab peb nrog lub sij hawm illusory nco ib yam dab tsi tseem ceeb.

Trick #4. Kev pom zoo

Peb txhua tus yog ib qho yooj yim mus ntes nrog cov kab nuv ntses no. Lub siab xav koom nrog ib pab pawg thiab tau txais kev lees paub los ntawm nws yog ib qho kev txhawb zog tshaj plaws rau txhua tus neeg. Tab sis tam sim no cov tuam txhab tech tsav kev pom zoo rau kev sib raug zoo.

Thaum ib tug phooj ywg tag kuv hauv daim duab, kuv xav tias nws yog nws txoj kev xaiv. Qhov tseeb, nws tau coj mus rau qhov kev nqis tes no los ntawm lub tuam txhab zoo li Facebook. Kev tshaj tawm xov xwm tswj hwm txoj kev uas tib neeg taw qhia rau lwm tus neeg siv cov duab, plam lawv cov neeg sib tw uas tuaj yeem raug cim npe hauv ib nias. Nws hloov tawm tias kuv tus phooj ywg tsis tau xaiv, tab sis tsuas yog pom zoo rau qhov Facebook qhia. Los ntawm cov kev daws teeb meem zoo li no, lub tuam txhab tswj hwm ntau lab tus tib neeg los ua si ntawm lawv txoj kev xav tau kev pom zoo hauv zej zog.

Tib yam tshwm sim thaum peb hloov peb daim duab profile. Lub social network paub: nyob rau lub sijhawm no peb muaj kev cuam tshuam rau kev pom zoo ntawm lwm tus - nws yog qhov nthuav, tom qab tag nrho, cov phooj ywg yuav hais li cas txog daim duab tshiab. Facebook tuaj yeem tsa qhov xwm txheej no siab dua hauv xov xwm pub kom ntau li ntau tus neeg nyiam lossis tawm lus. Thiab txhua zaus ib tug neeg ua li no, peb rov qab mus rau lub social network dua.

Qee pab pawg tshwj xeeb tshaj yog rau kev pom zoo rau pej xeem - coj cov tub ntxhais hluas tsawg kawg. Yog li ntawd, nws yog ib qho tseem ceeb heev kom nkag siab txog qhov cuam tshuam cov neeg tsim khoom muaj rau peb thaum lawv siv cov txheej txheem no.

Trick #5. Social reciprocity, los yog quid pro quo

Lawv pab kuv - Kuv yuav tsum pab rov qab los. Lawv hais tias "ua tsaug" rau kuv - Kuv teb "koj yeej txais tos". Kuv tau txais email - nws yuav tsis teb. Koj subscribed rau kuv - yog tias kuv tsis ua tib yam rov qab los, nws yuav tsis ua kom coj ncaj ncees.

Qhov yuav tsum tau rov ua dua lwm tus ua yog lwm qhov tsis muaj zog rau peb. Tau kawg, cov tuam txhab thev naus laus zis yuav tsis nco lub sijhawm los siv qhov tsis zoo no. Qee lub sij hawm qhov no tshwm sim los ntawm kev sib tsoo: emails thiab instant messengers, los ntawm kev txhais, imply reciprocity. Tab sis nyob rau lwm qhov xwm txheej, tuam txhab lag luam txhob txwm siv peb qhov tsis muaj zog kom tau txais txiaj ntsig.

LinkedIn yog tej zaum qhov tseeb tshaj plaws manipulator. Cov kev pabcuam xav tsim kom muaj ntau lub luag haujlwm ntawm tib neeg li sai tau kom lawv rov qab mus rau qhov chaw thaum twg lawv tau txais cov lus lossis kev thov hu rau.

LinkedIn siv tib lub tswv yim zoo li Facebook: thaum koj tau txais kev thov, koj xav tias nws yog qhov kev xaiv ntawm tus neeg. Qhov tseeb, nws tsuas yog cia li teb cov npe ntawm cov neeg tau txais kev pabcuam.

Hauv lwm lo lus, LinkedIn hloov tsis nco qab impulses mus rau hauv lub luag haujlwm hauv zej zog, ua rau ntau lab tus tib neeg xav tias lawv nyob hauv nuj nqis, thiab ua lag luam rau nws.

Cia li xav seb nws zoo li cas los ntawm sab nraud. Cov neeg khiav txhua hnub zoo li ib tug qaib nrog lub taub hau tawg thiab tsis tu ncua los ntawm kev lag luam txhawm rau txhawm rau sib koom ua ke, thiab lub tuam txhab uas tau tsim cov txiaj ntsig zoo li no. Yuav ua li cas yog tias cov tuam txhab thev naus laus zis tau ua lub luag haujlwm los txo cov kev cog lus ntawm kev sib raug zoo, lossis ib lub koom haum cais tau saib xyuas kev tsim txom?

Trick #6. Bottomless Saucer, Endless Ribbon, thiab Autoplay

Lwm txoj hauv kev kom tuav tau tib neeg lub siab yog kom lawv haus, txawm tias lawv twb tshaib plab lawm. Yuav ua li cas? Yog, yooj yim. Peb coj cov txheej txheem uas txwv tsis pub dhau thiab tig mus rau hauv qhov tsis muaj qhov kawg.

Cornell University tus xibfwb Brian Wansink tau qhia nws ua haujlwm li cas. Cov neeg koom nrog hauv nws qhov kev sim tau noj cov kua zaub los ntawm cov tais uas tsis muaj qab hau uas tau cia li rov qab ua dua. Nws tau muab tawm tias nyob rau hauv cov xwm txheej zoo li no, tib neeg tau noj 73% calorie ntau dua li niaj zaus, thaum ntsuas qhov tseeb ntawm cov zaub mov noj.

Cov tuam txhab thev naus laus zis siv tib txoj cai. Cov xov xwm pub tau rub tawm tag nrho cov ntawv nkag tshiab kom koj mus txuas ntxiv mus rau nws. Netflix, YouTube, thiab Facebook suav nrog cov vis dis aus hauv qab no es tsis txhob muab kev xaiv rau koj. Autoplay muab feem ntau ntawm cov tsheb khiav ntawm cov chaw no.

Cov tuam txhab feem ntau hais tias nyob rau hauv txoj kev no lawv yooj yim rau cov neeg siv lub neej, txawm hais tias qhov tseeb lawv tsuas yog tiv thaiv lawv txoj kev nyiam ua lag luam. Nws yog ib qho nyuaj rau cem lawv rau qhov no, vim hais tias lub sij hawm siv ntawm cov peev txheej yog cov txiaj uas lawv tau tawm tsam. Tsuas yog xav txog tias cov tuam txhab tuaj yeem siv zog tsis yog txhawm rau txhim kho lub sijhawm no, tab sis kuj tseem txhim kho nws qhov zoo.

Trick #7: Kev Nyuaj Siab Tsis Txaus Siab Hloov Kev Ceeb Toom

Cov tuam txhab paub tias cov lus zoo tshaj plaws yog cov uas cuam tshuam rau tus neeg. Lawv feem ntau yuav raug teb dua li tus email muag uas nyob ntsiag to hauv koj lub inbox.

Lawm, instant messengers nyiam thab tus neeg siv, lob nws lub siab thiab tam sim ntawd qhia lub qhov rais sib tham kom nws tam sim ntawd nyeem cov lus. Kev cuam tshuam yog qhov muaj txiaj ntsig zoo rau kev lag luam, nrog rau kev xav tias cov lus yuav tsum tau teb sai sai - ntawm no kuj muaj kev sib raug zoo ntawm kev sib raug zoo. Piv txwv li, Facebook qhia tus neeg xa ntawv uas koj tau nyeem nws cov lus: zoo li nws lossis tsis, koj yuav tau teb. Apple kho cov neeg siv nrog kev hwm zoo thiab tso cai rau koj tua cov ntawv txais nyiaj.

Los ntawm kev cuam tshuam rau tib neeg tas li, kev lag luam tsim teeb meem loj: nws yog qhov nyuaj rau kev mloog zoo thaum koj twitched ib billion zaug ib hnub twg yog vim li cas. Qhov teeb meem no tuaj yeem daws tau los ntawm kev siv cov qauv zoo sib xws rau kev tsim cov kev pabcuam thiab kev siv.

Trick # 8. Koj cov dej num muaj feem cuam tshuam nrog cov haujlwm ntawm kev lag luam

Txhawm rau ua kom yooj yim rau kev tswj hwm koj, cov ntawv thov kawm paub koj lub hom phiaj (cia peb hais, ua tiav ib txoj haujlwm) thiab muab lawv nrog cov hom phiaj ua lag luam kom koj siv sijhawm ntau npaum li cas hauv daim ntawv thov no thiab nquag noj cov ntsiab lus.

Piv txwv li, tib neeg feem ntau mus rau lub tsev muag khoom mus yuav mis nyuj. Tab sis lub khw yuav tsum tau nce kev muag khoom, yog li cov khoom siv mis nyuj yuav tsum tau mus rau ntawm lub txee ntawm qhov kawg ntawm lub tsev. Yog li ntawd, lub hom phiaj ntawm tus neeg yuav khoom (yuav tsum tau mis nyuj) ua tsis tau los ntawm cov hom phiaj ntawm lub khw (kom muag ntau li ntau tau).

Yog tias lub khw muag khoom xav tau tiag tiag rau cov neeg siv khoom, nws yuav tsis yuam kom lawv khiav mus ncig ntawm lub tsev, tab sis muab cov khoom nrov tshaj plaws ntawm cov txee rau ntawm qhov nkag.

Cov tuam txhab thev naus laus zis siv tib txoj hauv kev thaum tsim lawv cov khoom. Koj muaj txoj haujlwm qhib nplooj ntawv tshwm sim hauv Facebook. Tab sis daim ntawv thov yuav tsis cia koj ua qhov no kom txog thaum koj qhib cov xov xwm pub. Nws muaj lwm txoj haujlwm - ua kom koj siv sijhawm ntau ntawm kev sib raug zoo li sai tau.

Hauv lub ntiaj teb zoo tshaj plaws, peb muaj kev ywj pheej ua qhov peb xav tau, tsis yog kev lag luam: koj tuaj yeem tshaj tawm cov lus hauv Twitter lossis qhib nplooj ntawv tshwm sim hauv Facebook yam tsis tas yuav mus rau qhov pub. Xav txog daim nqi digital ntawm Txoj Cai uas nteg tawm cov qauv tsim khoom. Ua tsaug rau cov qauv no, ntau lab tus neeg siv yuav tuaj yeem tau txais yam lawv xav tau tam sim ntawd, tsis yog taug kev los ntawm kev tshawb nrhiav.

Txoj Kev #9. Kev Xaiv Tsis Zoo

Nws ntseeg tau tias kev lag luam yuav tsum muab cov neeg siv khoom xaiv pom tseeb. Yog tias koj tsis nyiam ib yam khoom - siv lwm tus, yog tias koj tsis nyiam cov ntawv xov xwm - unsubscribe, thiab yog tias koj xav tias koj muaj yees rau daim ntawv thov, tsuas yog rho tawm nws.

Tsis yog tiag. Lub lag luam xav kom koj xaiv qhov uas muaj txiaj ntsig rau lawv. Yog li ntawd, cov kev ua uas ib tug lag luam xav tau yog ib qho yooj yim mus nqa tawm, thiab cov uas ua rau poob tsuas yog ntau nyuaj. Piv txwv li, koj tsis tuaj yeem mus thiab tshem tawm ntawm New York Times. Lawv cog lus tias tsis muaj dab tsi nyuab txog qhov no, tab sis tsis yog ib qho instant unsubscribe, koj yuav tau txais email nrog cov lus qhia thiab ib tug xov tooj uas koj yuav tsum tau hu rau ib lub sij hawm thaum kawg rho koj subscription.

Es tsis txhob tham txog qhov muaj peev xwm xaiv tau, nws yog qhov zoo dua los xav txog kev siv zog uas yuav tsum tau ua los ua qhov kev xaiv ntawd. Xav txog lub ntiaj teb uas muaj cov kev daws teeb meem tag nrog qee theem ntawm kev ua kom zoo, txhua tus tswj hwm los ntawm ib lub koom haum ywj pheej.

Trick #10. Kev Ua Phem Txhaum Cai thiab Txoj Kev Taw Qhia Hauv Qhov Rooj

Apps thiab cov kev pabcuam siv tib neeg tsis muaj peev xwm los kwv yees qhov tshwm sim ntawm kev nias. Tib neeg tsuas yog tsis tuaj yeem kwv yees tus nqi tiag tiag ntawm qhov kev txiav txim uas lawv raug hais kom ua.

Cov txheej txheem "ko taw hauv qhov rooj" feem ntau siv hauv kev muag khoom. Nws tag nrho pib nrog cov kab lus tsis zoo: "Tsuas yog nyem ib zaug thiab koj yuav pom qhov twg tweet tau retweeted." Tsis tas li ntawd - ntau dua: qhov kev thov dawb huv yog ua raws cov kab lus hauv lub siab ntawm "Vim li cas koj tsis nyob ntawm no ib pliag?"

Xav txog yog tias browsers thiab smartphones yeej mob siab rau tib neeg thiab pab lawv ua kom paub cov kev xaiv los ntawm kev kwv yees qhov cuam tshuam ntawm nias. Hauv Is Taws Nem, txhua qhov kev xaiv rau kev nqis tes ua yuav tsum tau nthuav tawm nrog cov txiaj ntsig tiag tiag thiab cov nqi hauv siab - kom tib neeg tuaj yeem txiav txim siab xaiv yam tsis tas yuav siv zog ntxiv.

Yuav ua li cas nrog nws tag nrho

Tu siab puas paub tias tshuab tsav koj li cas? Yog li kuv tu siab. Kuv tau teev cia li ob peb lub tswv yim, qhov tseeb muaj ntau txhiab tus ntawm lawv. Xav txog cov txee uas muaj cov phau ntawv, kev sib tham, kev cob qhia thiab kev cob qhia uas qhia cov neeg ua lag luam tag nrho cov no. Ntau pua tus engineers ua haujlwm txhua hnub thiab tuaj nrog txoj hauv kev tshiab los ua kom koj nyob rau ntawm tus nuv.

Txhawm rau nrhiav kev ywj pheej, koj yuav tsum tso koj lub siab. Yog li ntawd, peb xav tau cov thev naus laus zis uas yuav ua si rau peb thiab pab peb ua neej, xav, xav thiab ua ywj pheej. Cov xov tooj smartphones nrog cov ntawv ceeb toom thiab browsers yuav tsum dhau los ua ib yam ntawm exoskeletons rau peb lub siab thiab kev sib raug zoo nrog cov neeg nyob ib puag ncig peb - cov neeg pab cuam uas tseem ceeb rau peb qhov tseem ceeb, tsis yog impulses.

Peb lub sijhawm yog tus nqi. Thiab peb yuav tsum tiv thaiv nws nrog kev mob siab rau tib yam li kev ceev ntiag tug thiab lwm txoj cai digital.