Yuav ua li cas supermarkets dag peb: 10 tricks kom paub txog

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Cov kev dag ntxias los ntawm cov neeg lag luam ua rau koj siv nyiaj rau yam koj tsis xav yuav.

1. Ua kom qab los noj mov

Cov kev xav yog cov phooj ywg nquag tshaj plaws ntawm cov neeg lag luam. Muaj pes tsawg zaus lawv tau hais rau lub ntiaj teb tias: "Tsis txhob mus tom khw tshaib plab!", vim tias koj xav noj ntau dua, qhov tsis tsim nyog koj yuav yuav. Tab sis txawm tias koj tsis tshaib plab, cov khw loj muaj ntau txoj hauv kev los ua kom koj qab los noj mov.

Piv txwv li, qhov tsis hnov tsw ntawm cov khoom ci tshiab tau ua pov thawj zoo heev: nws ntxias tus neeg yuav khoom siv ntau dua. Cov teeb pom kev zoo raug teeb pom kev zoo ua haujlwm zoo: cov khoom ntawm lub showcase zoo li festively ci, muaj kua thiab zoo siab.

Tab sis ib qho ntawm txoj hauv kev muaj zog tshaj plaws los txhawb kom salivation thiab nrog kev xav mus yuav ib yam dab tsi los zom rau yog cov qauv dawb tasting. Ua ntej, lawv hnov tsw, beckon thiab koj xav yuav lawv. Qhov thib ob, tau kho koj tus kheej dawb, koj pib xav tias yuav tsum ua tsaug rau lub khw. Yog tias koj tsis tau txais cov hnyuv ntxwm no rau saj, koj yuav tsis nco qab txog nws. Thiab tam sim no koj muaj nws nyob rau hauv koj lub pob tawb. Thiab, ntawm chav kawm, hauv daim tshev.

2. Hypnosis nrog suab paj nruag

Hnov suab paj nruag zoo siab nyob rau hauv lub tsev muag khoom - tig rau attentiveness mus rau qhov siab tshaj plaws. Melodies yog launched ntawm ib tug ceev ceev qhov twg nws yog ib qho tseem ceeb kom nce tus naj npawb ntawm kev muag khoom. Ib txoj kev tshawb fawb los ntawm American Marketing Association, Siv Background Music los cuam tshuam tus cwj pwm ntawm cov khw muag khoom noj khoom haus, ua pov thawj tias cov suab paj nruag muaj zog ua rau cov neeg yuav khoom mus yuav khoom.

Unconsciously kho kom haum rau kev tsav tsheb, peb muab cov khoom kim tshaj nyob rau hauv lub laub, thiab txawm nyob rau hauv ntau ntau.

Ntawm qhov tod tes, suab paj nruag qeeb yog ib qho gimmick ib yam nkaus. Cov khw tshwj xeeb xaiv cov khoom sib xyaw nrog lub suab sib dhos uas qeeb dua li qhov nruab nrab lub plawv dhia. Qhov no ua rau tib neeg nyob ntev ntawm cov txee, siv sijhawm ntau hauv thaj chaw muag khoom thiab, vim li ntawd, yuav ntau dua. Thiab ntau dua los ntawm yuav luag 30% - yog li, tshwj xeeb, ua pov thawj rau Asmeskas tus kws tshaj lij kev lag luam thiab tus sau phau ntawv "Kev tshem tawm lub hlwb! Yuav ua li cas cov neeg lag luam tswj hwm peb lub siab thiab ua rau peb yuav qhov lawv xav tau "Martin Lindstrom.

Txhawm rau tiv thaiv koj tus kheej los ntawm kev cuam tshuam ntawm cov suab paj nruag, khw nrog lub mloog pob ntseg.

3. Xim qauv

Cov neeg raug "kos" rau hauv cov khw, cov phab ntsa thiab nkag los ntawm sab nraud yog pleev xim rau hauv cov xim sov: liab, txiv kab ntxwv, daj. Tab sis sab hauv cov xwm txheej xim hloov pauv: txias ntxoov hauv sab hauv - xiav thiab ntsuab - ua rau cov neeg siv khoom siv ntau dua. CNN, hais txog kev tshawb fawb txog Yuav ua li cas xim cuam tshuam koj kev siv nyiaj, luam tawm hauv Kev Tshawb Fawb Kev Lag Luam, hais tias cov khw muag khoom dai kom zoo nkauj xiav-ntsuab ntxoov ntxoo muaj cov neeg siv khoom tawm 15% nyiaj ntau dua li cov phab ntsa thiab cov txee yog pleev xim rau hauv cov xim sov.

4. Daim npav luv nqi thiab cov kev pabcuam loyalty

Koj puas xav tias daim npav luv nqi yog tsim rau koj cov nyiaj khaws tseg? Kuv yuav tsum lees, qhov no yog qee qhov tseeb. Tab sis tsis yog txhua tus ntawm lawv. Lub khw txuag ntawm cov neeg tuav daim npav loyalty ntau ntau rau ntau yam laj thawj.

Daim npav luv nqi txuas koj mus rau ib lub khw muag khoom tshwj xeeb

Xaiv ntawm ob lub khw muag khoom zoo ib yam, tej zaum koj yuav mus rau qhov chaw uas koj muaj kev ntseeg siab.

Daim ntawv qhia yog saib koj

Ntawd yog, nws muab cov ntaub ntawv hauv khw txog koj tus cwj pwm yuav khoom. Yam nqi dab tsi koj nyiam nqaij? Koj yuav khoom noj dev ntau npaum li cas? Koj puas nyiam chocolate lossis, piv txwv li, fermented mis nyuj khoom qab zib?

Ua tsaug rau daim npav, lub khw loj paub txhua yam txog koj cov nuj nqis thiab tau txais lub sijhawm los cuam tshuam rau lawv.

Yog tias koj tau txais ib tus neeg muab kev nyiam xws li "Yuav khoom qab zib rau 300 rubles thiab tau txais 15% luv nqi", koj paub tias kuv txhais li cas. Tau kawg, qhov kev thov zoo li yuav muaj txiaj ntsig. Tab sis nws muaj txiaj ntsig ua ntej ntawm txhua lub khw uas txhawb koj kom yuav khoom qab zib ntau dua li koj tau siv.

Daim npav provokes koj siv ntau dua

Ntau lub khw muag khoom tau txais txiaj ntsig cov ntsiab lus rau txhua tus ruble siv hauv lawv lub network. Tom qab ntawd, cov ntsiab lus no tuaj yeem hloov mus rau hauv cov nyiaj los ntawm kev them cov ntsiab lus ntawm cov nyiaj tau los. Nws puas muaj txiaj ntsig? Ntawm ib sab, yog. Ntawm qhov tod tes, koj tus kheej tsis pom yuav ua li cas lub khw yuam kom koj siv nyiaj ntau ntxiv txhawm rau txhawm rau khaws cov nqi ntau dua.

5. Lure cov khoom

"Muas 10 daim rau tsuas yog 100 rubles!" yog ib tug zoo qub marketing gimmick. Ntau tus neeg poob rau qhov kev thov no, vim li ntawd, yuav khoom ntau dua li qhov lawv xav tau.

Kuj tseem muaj kev hloov maj mam ntxiv. Lub khw muaj qee yam khoom nrov ntawm tus nqi zoo tiag tiag. Piv txwv li, nqaij nyob rau hauv lub caij barbecue los yog ib pob loj ntawm cov pawm uas paub zoo. Qhov no yog qhov cuab.

Cov khoom lag luam tau txais txiaj ntsig yog nquag tshaj tawm kom tau txais cov neeg yuav khoom los saib rau hauv ib lub khw muag khoom tshwj xeeb. Tab sis yog tias koj twb tau nkag mus rau hauv pem teb kev lag luam rau cov nqaij lossis cov ntaub qhwv, vim li cas ho tsis yuav lwm yam? Nws yog nyob rau ntawm qhov kev yuav khoom no uas lub khw ua qhov kev txiav txim.

Cov nyiaj tau los uas nws poob ntawm qhov khoom noj yog them los ntawm cov nyiaj ntxiv uas cov neeg siv khoom tawm hauv lub tsev loj.

6. Cov khoom siv ntxiv

Koj mus rau hauv lub khw rau ib pob ntawm koj tus menyuam nyiam crackers. Thiab ib sab ntawm nws, ntawm tib lub khib, koj pom cov me nyuam cov qhob noom xim kasfes thiab marshmallows. "Auj, ua li cas hauv cov ntsiab lus!" - koj xav thiab pov tag nrho peb cov khoom rau hauv pob tawb. Qhov no yog li cas cov kev sib txuas ua haujlwm.

Qee cov combos pom tseeb, xws li tshuaj zawv plaub hau thiab txias. Qee qhov nyias nyias, xws li cov ntawv yas pov tseg thiab cov ntawv zoo nkauj. Zoo li peb tau txiav txim siab yuav cov ntaub so ntswg peb tus kheej. Qhov tseeb, koj qhov kev yuav khoom spontaneous tau kwv yees ua ntej.

Yog tias koj txhais tes ncav cuag ib yam khoom uas koj tsis tau npaj yuav ib lub sijhawm dhau los, tsuas yog nug koj tus kheej: "Kuv puas xav tau qhov no tiag?"

Leinbach Reile sau ntawm Retail 101 thiab co-founder ntawm American Conference of Independent Retailers

7. Ntim nyob rau hauv uas cov zaub mov deteriorates sai

Cov khob cij tshiab feem ntau muag hauv ib lub hnab ntawv. Zoo nkauj? Qhov tseeb. Tab sis tsis muaj txiaj ntsig: khob cij hauv ib pob yuav qhuav sai sai, thiab koj yuav tau mus rau tom khw dua. Qhov no kuj yog ib qho ntawm kev lag luam gimmicks. Yog li ntawd, tom qab rov qab los ntawm lub tsev muag khoom, sim rov ntim koj cov kev yuav khoom kom lawv nyob twj ywm tshiab kom ntev li ntev tau.

8. Cov khoom nrog tus nqi ntxiv

Cov khw muag khoom loj ua si nrog cov nqi, nce mus rau qhov muag ntawm cov khoom lag luam uas koj xav muag tshwj xeeb, thiab txo qis cov khoom pheej yig uas tsis muaj txiaj ntsig rau lub khw yuav luag rau hauv pem teb. Cov nyhuv "khawv koob cuaj" yog dav, thaum cov khoom lag luam nrog tus nqi ntawm 199 rubles zoo li yuav muaj txiaj ntsig zoo rau cov neeg yuav khoom dua li cov khoom rau 200 rubles.

Cov khoom muag tau muag zoo, piav qhia rau cov neeg siv khoom vim li cas lawv yuav tsum tau noj. Piv txwv li, ib yam khoom yuav raug sau nrog lub cim "Zoo hauv peb cheeb tsam, uas txhais tau tias nws yuav coj tau nyiaj rau peb cov neeg ua liaj ua teb." Kev muag khoom ntawm Cov Khoom Noj Hauv Zos ncav cuag $ 12 Billion kev tshawb fawb qhia tias cov neeg yuav khoom txaus siab them txog 25% ntxiv rau cov khoom no.

Lwm qhov kev xaiv yog cov khoom nrog cov zaub mov txawv uas tuaj yeem npaj los ntawm lawv. Lawv zoo li cov neeg yuav khoom siv tau ntau dua, thiab yog li ntawd theem ntawm lawv cov kev muag khoom yog siab dua.

9. Reusable branded eco-bags

Eco-friendly reusable hnab es tsis txhob ntawm lub hnab - ib tug ingenious marketing gimmick! Ua ntej, lawv muaj npe: khw muag khoom muag muab lawv lub logo rau lawv, tig cov neeg siv khoom mus rau hauv kev tshaj tawm. Qhov thib ob, lawv ua rau cov neeg siv khoom ntseeg siab hauv lub tsev muag khoom: "Zoo, hav, nws mob siab rau ib puag ncig!" Thiab qhov thib peb, lawv nce qhov ntsuas nruab nrab.

Lub Tsev Kawm Ntawv Lag Luam Harvard tau tshaj tawm txoj kev tshawb fawb BYOB: Yuav Ua Li Cas Nqa Koj Lub Hnab Khw Muag Khoom Ua Rau Kev Kho Koj Tus Kheej, thiab Ib puag ncig, ua pov thawj cov neeg yuav khoom nrog lub hnab ntim khoom siv nyiaj ntau dua. Imbued nrog kev txhawj xeeb rau xwm, lawv thawj zaug muab nyiam rau cov khoom kim heev ntuj thiab organic, thiab tom qab ntawd, twb nyob rau hauv lub checkout, lawv khaws cov khoom tsis zoo - raws li khoom plig rau lawv tus kheej tsim txiaj.

10. Cov txee ntawm cov ntawv sau nyiaj ntsuab

Nyob rau ntawm lub txee rau nyiaj, cov neeg lag luam muab cov khoom kim heev thiab tsis yog ib txwm tsim nyog: chocolates, jelly candies nyob rau hauv cov xim ci ntsa iab, dej khov, cov ntaub so ntub dej, cov tshuaj ntxuav tes, cov hnab looj tes, thiab lwm yam. Qhov kev cia siab yog tias koj, nkees ntawm kev txiav txim siab ntawm kev lag luam hauv pem teb, so ntawm lub checkout thiab yuav koj tus kheej (lossis tsis tshua nkees tshaj koj, menyuam yaus) khoom plig. Thiab nws ua haujlwm.

Cov khoom me me ntawm cov txee ntawm cov kab kos tuaj yeem suav tias yog lub khw muaj kev txhawj xeeb rau cov neeg siv khoom: yog li koj yuav hnov qab tias koj xav tau cov ntaub ntub dej, thiab lawv nyob ntawm no! Tab sis yog tias koj rov qab mus rau hauv pem teb kev lag luam, koj yuav pom cov ntaub so ntswg zoo sib xws ntawm tus nqi ib thiab ib nrab zaus qis dua. Nws tsis yooj yim rau rov qab los, yog li koj yuav cov khoom ntawm tus nqi nce ntxiv, ib zaug ntxiv los ua tus xa khoom ntawm "golden fleece" rau cov khw muag khoom.