Vim li cas cov chaw qhia koj qhov kev tshaj tawm tshwj xeeb no

2024 Tus sau: Malcolm Clapton | [email protected]. Kawg hloov kho: 2023-12-17 03:58

Cov neeg uas tseem tsis tau teeb tsa cov txheej txheem sau cov ntaub ntawv hauv lawv cov nyiaj mus rau kev tsis txaus siab nrog kev sib tham thiab lwm yam kev pabcuam txhua hnub.

Targeted advertising exploits cov kev txaus siab thiab kev xav tau ntawm cov neeg siv. Qhov no yog nws lub ntsiab lus tseem ceeb - los qhia kev tshaj tawm rau cov neeg tuaj saib uas yuav nyiam mloog lawv. Txhawm rau txheeb xyuas cov neeg siv zoo li no, kev tshawb fawb xyaw thiab kev sib raug zoo ua raws li tus cwj pwm ntawm tib neeg yuav luag nyob rau hauv lub tshuab tsom. Lifehacker xav seb yuav sau cov ntaub ntawv hom phiaj li cas thiab muab zais qhov twg.

Yuav ua li cas cov ntaub ntawv dossier raug tsim

Nws yog qhov nyuaj lossis txawm tias tsis yooj yim rau tus neeg siv los nrhiav nplooj ntawv nrog cov npe ntawm lawv qhov kev nyiam - piv txwv li, nws tsuas tsis muaj nyob hauv VKontakte kev sib raug zoo. Platforms thiab search engines tsis kam qhia tawm lub hom phiaj mechanisms. Thiab nws yog qhov tseeb vim li cas.

Cov neeg lag luam hauv Harvard tau tshawb fawb txog Kev Tshaj Tawm Tsis Tshaj Tawm: rau ib pawg ntawm cov neeg uas lawv tau tshaj tawm tsis tu ncua, thiab rau lwm tus - tib lub banners, tab sis nrog kev piav qhia ntawm cov laj thawj rau cov zaub: piv txwv li, "vim koj tau mus xyuas qhov chaw. X". Cov pab pawg thib ob muaj 25% qis dua kev yuav khoom dua li thawj.

Txawm li cas los xij, nyob rau hauv feem ntau lub tshuab, koj tuaj yeem nrhiav seb yog vim li cas koj poob rau hauv qee pawg ntawm cov neeg tuaj saib. Peb muab rau koj kom pom dab tsi cov ntaub ntawv dossier lub vev xaib thiab cov ntawv thov ua rau koj thiab lawv ua li cas.

Facebook thiab Instagram

Facebook cov phiaj xwm tshaj tawm tau raug suav tias yog qhov tseeb tshaj plaws. Fine-tuning cov neeg tuaj saib tso cai rau koj los qhia cov lus tshaj tawm rau cov neeg siv nyiam tshaj plaws. Yog hais tias koj tau stumbled raws li Instagram tshaj tawm uas tsis yog rau koj, ces nws yuav yog ib tug marketer blunder, tsis yog ib tug social media yuam kev.

Kev txiav txim siab ntawm kev nyiam tshaj tawm

Qhib koj tus account Facebook thiab tshawb nrhiav cov ntawv tshaj tawm. Muaj ib lub pob me me nrog cov ntawv qhia zaub mov poob rau hauv lub ces kaum sab xis ntawm qhov kev tshaj tawm. Nyem rau "Vim li cas kuv pom qhov no?"

Lub qhov rais yuav qhib rau pem hauv ntej ntawm koj qhia tias tus neeg muag khoom tau xaiv koj raws hnub nyoog lossis thaj chaw. Cov lus piav qhia yog qhov tsis meej, thiab zoo li tau ntxiv "rau kev ua yeeb yam", uas ib zaug lees paub qhov tsis txaus siab ntawm kev sib koom tes los nthuav tawm cov lus zais ntawm lub hom phiaj.

Tab sis sim nyem rau ntawm qhov teeb tsa kev tshaj tawm - tag nrho cov npe ntawm kev txaus siab uas lub social network tswj xyuas kom paub nrog koj yuav qhib.

Ntawm no koj tuaj yeem pom cov neeg tshaj tawm uas tso koj cov neeg sib cuag Facebook thaum teeb tsa lub hom phiaj. Cov tuam txhab lag luam nquag siv lub sijhawm no tsis txhob tua sparrows nrog rab phom, tab sis qhia lawv cov kev muab rau cov neeg siv khoom uas paub txog lawv cov khoom. Yog li ntawd, kev sib raug zoo network tso cai rau cov neeg tshaj tawm xa xov tooj thiab email chaw nyob ntawm cov neeg siv rau hauv qhov system hauv tag nrho cov npe.

Facebook paub koj tus qauv xov tooj, cov kev pabcuam twg thiab cov ntawv thov uas koj siv, qhov chaw thiab lub nroog twg koj nyiam, koj nyiam dab tsi, thiab koj txoj kev ua neej zoo li cas. Cov ntaub ntawv los ntawm WhatsApp thiab Instagram, tau kawg, mus rau ntawd ib yam nkaus.

Lub social network kuj tau txais cov ntaub ntawv hais txog koj qhov kev ua ntawm cov chaw thiab cov ntawv thov ntawm Facebook cov koom tes. Piv txwv li, yog tias koj mus ntsib ib lub vev xaib ntawm lub ncauj lus ntawm kev ncig xyuas, ces koj tuaj yeem pom cov ntawv tshaj tawm rau kev tshaj tawm hauv tsev so. Qhov no tuaj yeem ua tau yog tias lub vev xaib thiab cov tsim tawm app siv Txog Facebook Ads thev naus laus zis los koom nrog Facebook, nrog rau cov cuab yeej tshuaj ntsuam xyuas.

Yog tias koj nyiam, piv txwv li, lub tsev noj mov uas koj tau mus xyuas hnub so, lub kaw lus yuav tshaj tawm rau koj cov phooj ywg nrog lub cim "Kuv nyiam Ivan Ivanov". Xav txog nws: puas yog koj cov phooj ywg, cov npoj yaig thiab cov thawj coj yuav tsum paub tias koj nyiam, hais, lub ntsiab lus ntawm kev npaj cev xeeb tub lossis kev tsiv teb tsaws chaw mus rau lwm lub xeev?

Cov neeg siv muaj cov kev teeb tsa no los ntawm lub neej ntawd. Nyob rau hauv tib lub interface, koj tuaj yeem tiv thaiv Facebook los ntawm kev sau cov ntaub ntawv hais txog koj cov haujlwm sab nraum lub tuam txhab cov khoom thiab tshaj tawm koj nyiam rau cov phooj ywg hauv ntau lub zej zog.

Facebook tus neeg sawv cev hauv cov ntawv thov mobile

Hauv cov cai ntawm ntau daim ntawv thov mobile, muaj SDK - cov tsev qiv ntawv ntawm kev tshuaj ntsuam xyuas thiab kev sib tham. Lawv pab cov neeg tsim khoom taug qab cov xwm txheej hauv cov ntawv thov: kev teeb tsa, kev ua haujlwm ntawm cov neeg siv, sijhawm siv hauv qhov program, thiab ntau ntxiv. Tsis tas li ntawd, SDK txuas ntxiv cov peev xwm tshaj tawm.

Piv txwv li, los ntawm kev txhim kho cov nom Facebook SDK, cov neeg tsim khoom tuaj yeem tshaj tawm lawv cov khoom siv qhov nrov thiab tau txais txiaj ntsig zoo Them Ib Tus Qauv. Raws li koj tuaj yeem twv, cov lej no muaj nyob hauv ntau daim ntawv thov uas tshaj tawm hauv Facebook thiab Instagram.

Nws tshwm sim zoo li no: thaum tus neeg siv nruab thiab qhib daim ntawv thov, SDK cia li qhia lub platform tsom xam txog nws. Cov xwm txheej tuaj yeem sib txawv nyob ntawm qhov chaw thiab cov haujlwm.

Feem ntau, Facebook SDK sau cov ntaub ntawv hais txog kev teeb tsa, qhib, thiab kev koom tes. Txawm li cas los xij, social network tau raug liam ntau zaus los ntawm kev sau cov ntaub ntawv tus kheej ntau dua hauv cov ntawv thov. Phab ntsa Street Journal tau tshawb xyuas Koj Muab Apps Cov Ntaub Ntawv Tus Kheej rhiab heev. Tom qab ntawd Lawv Qhia Facebook thiab pom tias Facebook sau cov ntaub ntawv los ntawm cov ntawv thov txog tus neeg siv kev noj qab haus huv - nws qhov hnyav, ntshav siab, ovulation xwm txheej. Pom zoo, tsis muaj leej twg yuav sau txog qhov no hauv social networks. Tab sis nrog cov ntaub ntawv zoo li no, koj tuaj yeem pom kev tshaj tawm zoo dua.

Facebook pixels ntawm qhov chaw

Nws puas tau tshwm sim rau koj tias, tau mus xyuas lub khw hauv online, koj yuav luag tam sim ntawd pib tau txais kev tshaj tawm rau nws? Qhov tseeb yog tias lwm tus neeg sawv cev Facebook tau muab zais rau hauv qhov chaw code - pixel. Cov ntaub ntawv no yog siv rau dynamic retargeting.

Nws lub hom phiaj yog coj kom zoo dua ntawm tus neeg siv khoom xav tau kev daws teeb meem. Cia peb hais tias nws tau mus xyuas qhov chaw, tau paub txog cov khoom, tab sis tsis ua raws li cov phiaj xwm. Txawm li cas los xij, kev tshaj tawm tuaj yeem ua raws li koj tom qab kev yuav khoom - txhua yam nyob ntawm qhov kev teeb tsa phiaj xwm.

Retargeting pab tus neeg tshaj tawm nco txog nws tus kheej kom tau txais kev hloov siab lees txim siab vim "ua kom sov" cov neeg tuaj saib. Tom qab tag nrho, cov ntaub ntawv uas koj tau saib ntawm cov khau ntaub tshwj xeeb hauv khw hauv online qhia koj cov neeg siv khoom xav tau ntau dua li cov ntaub ntawv hais txog hnub nyoog thiab poj niam txiv neej.

Los ntawm txoj kev, pixel thev naus laus zis kuj tseem siv los ntawm lwm qhov kev sib raug zoo - Vkontakte, Odnoklassniki.

Google thiab YouTube

Google saib xyuas tsis yog tsuas yog kev ua ntawm cov neeg siv, tab sis kuj lawv cov kev txav. Geolocation tseem xav tau los tso saib cov tshaj tawm. Koj tuaj yeem saib koj qhov chaw keeb kwm ntawm no. Kuj tseem muaj lub pob kom tsis txhob taug qab.

Google tau npaj los qhia cov ntaub ntawv hais txog cov kev nyiam tshaj tawm uas sau nrog cov neeg siv. Tshawb nrhiav ib lub vev xaib rau Google banner lossis suav nrog YouTube video, tom qab ntawd nyem rau ntawm lub pob hloov maj mam i … Koj yuav pom cov laj thawj rau kev nthuav tawm kev tshaj tawm, nrog rau kev teeb tsa kev nyiam tshaj tawm, qhov twg tag nrho cov ntaub ntawv thiab kev nyiam ntawm tus neeg siv tau kaw. Koj muaj cai kaw qhov kev tshaj tawm tus kheej.

Daim ntawv teev npe tag nrho ntawm kev taug qab tuaj yeem pom ntawm qhov no - tag nrho koj qhov kev tshawb nrhiav, suab lus txib, kev tshawb nrhiav YouTube, txav mus thoob ntiaj teb tau khaws cia rau ntawd.

"Webvisor" thiab "Yandex. Metrica"

Cov no yog cov khoom lag luam Yandex muaj peev xwm khaws cov ntaub ntawv hais txog cov neeg tuaj saib ntawm qhov chaw thiab ua yeeb yaj kiab cov neeg siv ntawm cov nplooj ntawv web hauv hom video. Nrog kev pab los ntawm "Webvisor" cov tuam txhab tuaj yeem pom tau yooj yim saib qhov chaw cov neeg tuaj xyuas ua haujlwm ntawm txhua nplooj ntawv, qhov twg lawv nyem, qhov twg lawv tuav lawv cov xim.

Nws zoo nkaus li tsis muaj teeb meem, vim hais tias cov kev ua tsis yog tus kheej, uas yog, cov tswv ntawm lub vev xaib tsis tuaj yeem txiav txim siab leej twg tuaj xyuas lawv. Txhua yam lawv tuaj yeem paub txog koj yog lub nroog, operating system, browser, ntaus ntawv. Raws li kev ua yeeb yaj kiab, tom qab ntawd cov neeg tsim khoom, piv txwv li, muab cov nyees khawm Yuav qhov twg tib neeg feem ntau siv nas.

Webvisor, ua ke nrog Yandex. Metrica, pab cov tuam txhab faib lawv cov neeg tuaj saib txhawm rau nthuav qhia ntxiv rau cov neeg uas twb tau mus xyuas lub xaib, saib qee nplooj ntawv, thiab nyem rau ntawm cov khoom tshwj xeeb. Rau lub kaw lus, txhua tus neeg siv yog ib pawg ntawm cov cim uas nws txiav txim siab coj tus cwj pwm thiab qee yam kev coj noj coj ua (poj niam txiv neej, hnub nyoog, kev txaus siab, thaj chaw). Cov ntaub ntawv yog depersonalized, thiab tsis muaj leej twg paub tias nws yog koj uas tau mus xyuas lub xaib, tab sis kev tshaj tawm ntawm lub tuam txhab no feem ntau yuav tau txais rau koj.

Mobile analytics systems

Ntau lub tshuab ntsuas hluav taws xob, xws li Facebook, muaj lawv tus kheej SDKs. Thiab cov neeg tshaj tawm kuj nquag siv lawv los tsim lawv tus kheej cov neeg tuaj saib. Cov neeg lag luam sib piv cov ntaub ntawv los ntawm ntau qhov chaw thiab yog li tsim kom muaj kev nkag siab ntau dua lossis tsawg dua ntawm tus neeg siv.

Ua tsaug rau cov kev tshuaj ntsuam xyuas, lawv tuaj yeem txiav txim siab koj lub nroog, hnub nyoog, qauv smartphone, poj niam txiv neej, tus neeg teb xov tooj, lub sijhawm siv hauv qhov program. Qhov tsuas yog qhov uas ploj lawm yog daim duab, tab sis cov txheej txheem tseem tsis tau mus txog qhov no. Tag nrho cov no kuj yog siv los txheeb xyuas cov neeg tuaj saib thiab kho kev tshaj tawm.

Ib tus neeg siv zoo tib yam yuav tsis paub tias daim ntawv thov ntawm nws lub xov tooj smartphone muaj qee cov tsev qiv ntawv, kev koom ua ke nrog kev sib raug zoo thiab ntau yam databases, txog thaum nws kawm nyeem cov neeg siv kev pom zoo.

Vim li cas cov ntaub ntawv khaws cia thiab qhov twg nws khaws cia

Tag nrho cov phiaj xwm tshaj tawm yog tsim los ntawm kev nyiam thiab nyiam. Koj muaj cai rho tawm cov ntaub ntawv thiab txwv tsis pub qee lub tshuab los ntawm kev taug qab koj cov kev txaus siab, tab sis koj tsis tuaj yeem khiav tawm ntawm kev tshaj tawm nws tus kheej. Nws tsuas yog tias nws yuav dhau los ua random, vim tias koj nyiam yuav tsis raug coj mus rau hauv tus account thaum tso tawm.

Feem ntau koj cov ntaub ntawv tiv tauj tau xau los ntawm cov neeg tshaj tawm uas koj tau sau npe. Lawv upload lawv cov ntaub ntawv mus rau lub hom phiaj los tsim kom muaj cov neeg siv siab ntseeg.

Ntawm qhov tod tes, nws tsis txaus siab rau cov neeg siv kom nkag siab tias lawv txhua kauj ruam ntawm lub vev xaib raug kaw thiab khaws cia rau qee qhov, ntawm qhov tod tes, koj tau txais kev tshaj tawm uas phim koj nyiam. Rau kev sib piv, nco ntsoov TV: cov yeeb yaj kiab hais txog cov tshuaj thrush thiab cov pa nqus pa yog saib los ntawm 48-xyoo-laus Valentin, thiab 15-xyoo-laus Tamara, nyob rau hauv nruab nrab ntawm nws cov kev pab cuam nyiam, mloog txog cov txuj ci tseem ceeb ntawm cov tshuaj rau cov txiv neej.

Ntau tus neeg txhawj xeeb tias cov tuam txhab xws li Facebook eavesdrop ntawm peb cov kev sib tham thiab tom qab ntawd tso tawm cov tshaj tawm cuam tshuam. Lub social network muaj ntau dua 2 billion tus account. Xav txog seb yuav tsum muaj hluav taws xob ntau npaum li cas thiab yuav tsum muaj hwj chim npaum li cas cov servers yuav tsum khaws cov ntaub ntawv kaw tseg ntawm kev sib tham ntawm ib feem peb ntawm cov neeg hauv ntiaj teb? Wired tau suav FACEBOOK tsis mloog los ntawm koj lub xov tooj. Nws TSIS TAU, tias txhawm rau eavesdrop ntawm cov neeg siv hauv Tebchaws Meskas ib leeg, kev sib raug zoo yuav tau txais 20 petabytes ntawm cov ntaub ntawv ib hnub, thaum tag nrho cov ntaub ntawv Facebook tsuas yog 300 petabytes.

Thiab yog vim li cas cov tuam txhab no, yog tias cov neeg siv twb tso tawm cov ntaub ntawv qhia meej meej ntawm kev sib raug zoo: lawv nyiam, nyob twj ywm ntawm qee qhov kev tshaj tawm, ua rov qab.

Yuav thaiv kev tshaj tawm li cas

• Ua ntej, koj yuav tsum txwv tsis pub khiav tawm. Hauv txhua qhov browser, mus rau qhov chaw, xaiv cov khoom "Privacy" (nws tseem tuaj yeem hu ua "Security" lossis "Privacy") thiab qhib qhov txwv tsis pub taug qab cov ntaub ntawv.
• Mus saib koj tus account Google thiab tiv thaiv lub kaw lus los ntawm kev sau keeb kwm ntawm kev tshawb nrhiav, qhov chaw, tswj lub suab thiab YouTube video views.
• koj nyiam, uas Facebook tswj tau sau. Tshem tawm cov kev txaus siab thiab cov neeg tshaj tawm, tiv thaiv kev sib koom tes los ntawm kev siv cov ntaub ntawv ntiag tug thiab sib pauv cov ntaub ntawv hais txog koj nrog rau lwm qhov chaw thiab cov ntawv thov.
• Yog tias intrusive tshaj tawm tseem tshwm sim hauv qhov pub, ces nyem "Hide tawm tawm ntawm …". Cov kev muab los ntawm tus tshaj tawm no yuav tsis thab koj lawm.

• Siv browser blocker plugins. Lawv tsis tsuas yog tso tseg tsis pom kev tshaj tawm, tab sis lawv kuj tiv thaiv cov tuam txhab los ntawm kev taug qab cov neeg siv khoom hauv online.